Whatnot market brief Last 30 days

Whatnot seller rankings by revenue and consistency

See Whatnot seller rankings from Resellbot Spy benchmark data, including revenue, units sold, streams, composite score, and pricing metrics.

Observed sales 45,753,360
Gross revenue $862,898,380
Active sellers 78,090
Data updated Latest sale Jordan O'Connor
Whatnot seller rankings

Search and sort Whatnot marketplace data

This report uses Resellbot Spy benchmark data to rank Whatnot sellers by a composite score that looks beyond raw revenue and includes activity, sales volume, and pricing signals.

Quick links in this report:

What you'll find in this report:

  • Search: Use the search box to filter sellers, categories, brands, products, or keywords.
  • Sorting: Click sortable column headers to rank the data by revenue, sales volume, price, sellers, streams, or trend.
  • Cross-section charts: After the tables, use the charts to compare seller volume, price bands, stream cadence, and concentration.
  • Seller takeaways: The notes below the tables are built from the same daily JSON snapshot that powers the report.

This data covers last 30 days of observed Whatnot activity. The latest sale in this snapshot is from 2026-06-24.

  • Observed sales: 45,753,360
  • Gross revenue: $862,898,380
  • Active sellers: 78,090
  • Streams analyzed: 628,985

Whatnot Seller Rankings

Rank Seller Composite Score Revenue Sales Streams Median Price
1 wethehobby 73.2 $11,277,081 15,178 65 $400
2 backyardbreaks 69.9 $10,227,094 13,755 113 $455
3 cardboard47 68.6 $10,577,455 16,388 117 $359
4 chip_rips 61.8 $6,497,516 11,875 59 $225
5 bleacherhits 57.3 $6,007,136 19,911 91 $51
6 savagebreakersclub 56.6 $2,495,862 20,585 29 $99
7 debutsports_ 56.3 $8,143,951 7,340 10 $100
8 backyardbuzz 56.1 $7,362,963 15,071 76 $262
9 nthompson300 55.2 $35,826 1,121 5 $28
10 swishbreaks 53.2 $5,523,677 17,846 93 $214
11 backyardrips 52.3 $5,583,545 17,743 107 $166
12 citybreaks 51.9 $4,618,498 31,902 119 $27
13 thehobbyhouse 50.6 $4,033,585 12,899 101 $181
14 eastwestsports 50.4 $3,094,638 13,237 58 $134
15 oneofoneslammer 46.7 $1,937,940 2,149 20 $560
16 icebreakz 46.6 $2,068,046 12,820 64 $155
17 adudehits 46.3 $2,700,424 17,727 97 $146
18 blezsportscards 45.8 $3,056,251 14,437 67 $140
19 reefmonkeybreakz 45.5 $1,741,863 17,966 314 $73
20 northof7 45.3 $2,198,571 10,324 58 $175
21 lilpullman 44.9 $3,473,331 25,899 82 $91
22 vipbreaks 44.8 $1,768,438 15,768 31 $91
23 prizmersports 43.8 $1,693,393 2,309 24 $309
24 mountolympusrips 43.3 $1,075,675 8,687 29 $125
25 sznsportscards 43 $2,105,140 21,731 111 $81
26 eastwestbats 42.8 $1,054,667 4,184 23 $75
27 northof7breaks 42.4 $1,316,567 7,043 55 $135
28 riphamiltonrips 42.3 $2,647,632 21,477 128 $36
29 viprips 41.8 $1,994,419 24,487 80 $56
29 aamintcards 41.8 $1,809,447 12,872 87 $120
29 reefmonkeyripz 41.8 $994,646 19,090 346 $50
32 bottomlessbreaks 41.6 $497,802 1,936 17 $220
33 chipsrippn 40.7 $1,132,392 10,900 80 $98
34 nashcards 40.5 $251,084 1,147 29 $205
35 hgbreaks 40.4 $807,685 7,233 51 $90
35 danger_zone_breaks 40.4 $491,027 4,757 32 $85
37 kksportscards 40.3 $1,349,196 10,397 52 $90
38 daley_sports 39.7 $3,319,970 26,244 14 $17
39 zachplaysan 39 $627,195 2,366 31 $45
40 backyardbaseball 38.5 $1,621,382 12,074 69 $79
40 cobrabreaks 38.5 $917,250 16,794 53 $46
42 lotsofbeauty 38.3 $1,022,375 326,316 534 $3
43 goaldaddy 38.1 $1,294,225 1,939 13 $519
44 diamond47 37.9 $1,371,281 4,090 36 $208
45 boltbreakz 37.8 $1,050,977 12,856 84 $51
45 cancelledbreaks 37.8 $915,489 22,615 29 $32
45 thehobbyhouserips 37.8 $908,775 13,053 74 $54
48 loosepacks 37.7 $854,239 1,296 41 $26
49 apexstreams 37.6 $2,164,661 12,526 41 $75
49 theplayersclub 37.6 $1,716,295 15,695 60 $98
51 reefmonkeychase 37.5 $716,915 21,757 281 $32
52 otiarips 37.4 $1,887,562 21,975 98 $41
53 hookedoncards 37.3 $608,097 7,310 70 $74
54 topbidcollectors 37.2 $1,076,781 7,044 20 $65
55 tangible_asset_management 37.1 $326,908 1,044 24 $150
55 zforce2 37.1 $182,121 449 6 $107
57 midnightpulls 37 $1,505,124 26,474 79 $34
58 tcgarett 36.8 $1,200,617 2,156 21 $124
58 gaspullz 36.8 $694,352 8,694 53 $70
60 spacenarwhalz 36.7 $2,527,377 13,559 60 $149
60 crazypokebros 36.7 $1,030,683 3,812 30 $130
62 bernerbrotherantiques 36.5 $1,263,836 3,023 21 $205
62 santovac 36.5 $858,117 2,582 24 $85
62 sara_ripz 36.5 $581,592 1,828 25 $89
62 northof7cards 36.5 $531,468 3,752 27 $136
62 thebreakerz 36.5 $385,554 1,867 23 $156
67 freshwaxhoops 36.3 $692,322 54,004 29 $11
67 kardscardzkards 36.3 $431,476 3,187 14 $133
67 clutchbreakers 36.3 $102,274 1,238 28 $65
70 cardcollector2 36.2 $733,279 8,803 209 $50
70 sararipz 36.2 $539,656 1,841 26 $65
72 backyardinfinity 36.1 $1,032,222 13,971 74 $36
73 freidarothman 35.9 $1,123,948 17,686 76 $49
73 vipfc 35.9 $825,159 13,175 63 $43
73 kosherbreakz 35.9 $640,193 21,882 58 $26

Top Whatnot Sellers By Revenue

Rank Seller Revenue Sales Streams Avg Stream Revenue Primary Category
1 wethehobby $11,338,563 15,414 66 $171,796 Sports Cards
2 cardboard47 $10,597,505 16,528 120 $88,313 Sports Cards
3 backyardbreaks $10,313,135 14,059 115 $89,679 Sports Cards
4 debutsports_ $8,143,951 7,340 10 $814,395 Sports Cards
5 backyardbuzz $7,570,454 15,313 80 $94,631 Sports Cards
6 chip_rips $6,255,669 11,882 59 $106,028 Sports Cards
7 bleacherhits $6,123,570 19,843 93 $65,845 Football Cards
8 backyardrips $5,798,940 18,403 109 $53,201 Sports Cards
9 swishbreaks $5,568,415 17,917 93 $59,875 Sports Cards
10 citybreaks $4,702,023 32,801 122 $38,541 Sports Cards
11 thehobbyhouse $4,098,261 13,007 102 $40,179 Sports Cards
12 lilpullman $3,518,012 26,566 85 $41,388 Sports Cards
13 blezsportscards $3,257,551 15,091 71 $45,881 Sports Cards
14 eastwestsports $3,195,573 13,458 59 $54,162 Sports Cards
15 woosleys $2,873,441 45,252 77 $37,317 Trading Card Games
16 daley_sports $2,833,035 22,736 13 $217,926 Basketball Cards
17 adudehits $2,705,249 17,730 99 $27,326 Sports Cards
18 riphamiltonrips $2,629,218 21,321 132 $19,918 Sports Cards
19 savagebreakersclub $2,587,612 21,416 30 $86,254 Sports Cards
20 spacenarwhalz $2,527,377 13,559 60 $42,123 Trading Card Games
21 boss_sports $2,479,144 22,149 48 $51,649 Sports Cards
22 wethehobby_cardshop $2,407,307 7,216 30 $80,244 Sports Cards
23 northof7 $2,225,323 10,474 59 $37,717 Sports Cards
24 apexstreams $2,214,342 12,834 42 $52,722 Coins & Money
25 invictastores $2,135,789 115,230 59 $36,200 Watches
26 sznsportscards $2,126,874 22,030 113 $18,822 Sports Cards
27 oneofoneslammer $2,091,384 2,429 22 $95,063 Sports Cards
28 icebreakz $2,081,524 12,916 65 $32,023 Sports Cards
29 viprips $2,065,938 24,917 80 $25,824 Sports Cards
30 otiarips $1,925,990 22,185 100 $19,260 Sports Cards
31 vipbreaks $1,845,341 16,319 32 $57,667 Baseball Cards
32 aamintcards $1,835,871 13,035 88 $20,862 Sports Cards
33 traderbea $1,835,737 22,761 61 $30,094 Coins & Money
34 giftexpress $1,767,939 43,902 71 $24,901 Perfume & Cologne
35 reefmonkeybreakz $1,758,249 18,192 316 $5,564 Football Cards
36 theplayersclub $1,716,295 15,695 60 $28,605 Football Cards
37 backyardbaseball $1,670,847 12,317 70 $23,869 Sports Cards
38 dashlive $1,643,127 5,651 11 $149,375 Sports Cards
39 jaysjewels $1,626,856 59,388 44 $36,974 Jewelry & Watches
40 novatcg $1,587,195 55,992 54 $29,393 Pokémon Cards
41 prizmersports $1,560,540 2,208 23 $67,850 Football Cards
42 midnightpulls $1,533,491 27,366 81 $18,932 Sports Cards
43 joehollywood $1,529,946 9,395 10 $152,995 Basketball Cards
44 invictastores4collectors $1,529,640 35,510 68 $22,495 Watches
45 clovrcards $1,520,079 5,720 67 $22,688 Trading Card Games
46 thedonsluxury $1,502,680 4,657 22 $68,304 Luxury Bags & Accessories
47 fluffcardhouse $1,498,651 24,692 148 $10,126 Pokémon Cards
48 diamond47 $1,412,066 4,309 39 $36,207 Sports Cards
49 trupullz $1,400,048 3,457 6 $233,341 Football Cards
50 luxuryharbor $1,382,116 1,186 32 $43,191 Luxury Bags & Accessories

Seller takeaway

What I would do with this data

Start here: what looks worth researching, what looks like busy work, and the benchmark I would check before buying inventory.

1

Start with inventory reality

lotsofbeauty moved 326.3K items in this window. Before copying the model, ask if you can source enough repeatable inventory.

Try this: Estimate how many auctionable lots you can bring to each show for a month.

2

Judge shows by revenue per stream

debutsports_ is the strongest efficiency benchmark here at $814.4K per stream across 10 streams.

Try this: Look at format, lot size, pacing, and category promise. The lesson is the operating pattern.

3

Use cadence as a reality check

The median top seller in this sample streamed 53 times in 30 days. The upper quartile is 78 streams.

Try this: If you cannot keep that pace, look for higher-value categories where fewer shows can work.

Top-5 seller concentration 27.4% Share of revenue in the displayed sellers.
Median top-seller volume 12.9K Upper quartile: 21.6K sold.
Median seller price $90 Typical price across these sellers.
Revenue per stream spread $85K Std dev among top sellers. Median: $30.4K.

Cross-section signals

These charts show the shape of the market, not just the first result.

How much top sellers are moving

Items sold in 30 days. This is the inventory benchmark.

lotsofbeauty 326.3K
$1M revenue, 534 streams
invictastores 115.2K
$2.1M revenue, 59 streams
mastersetgames 83.4K
$1.3M revenue, 134 streams
jaysjewels 59.4K
$1.6M revenue, 44 streams
novatcg 56K
$1.6M revenue, 54 streams
freshwaxhoops 54K
$692.3K revenue, 29 streams

Stream cadence among top sellers

How often top sellers streamed in 30 days.

1-15 9 sellers
16-30 26 sellers
31-60 24 sellers
61-120 34 sellers
121+ 9 sellers

High cadence only works if you have repeatable inventory.

Best revenue per stream benchmarks

Gross revenue divided by streams. This separates strong shows from frequent shows.

debutsports_ $814.4K / stream
10 streams, 7.3K items sold
daley_sports $237.1K / stream
14 streams, 26.2K items sold
trupullz $233.3K / stream
6 streams, 3.5K items sold
wethehobby $173.5K / stream
65 streams, 15.2K items sold
joehollywood $153K / stream
10 streams, 9.4K items sold
dashlive $149.4K / stream
11 streams, 5.7K items sold

Items moved per stream

A simple read on show pace and inventory flow.

invictastores 2K items / stream
115.2K items across 59 streams
daley_sports 1.9K items / stream
26.2K items across 14 streams
freshwaxhoops 1.9K items / stream
54K items across 29 streams
axnt 1.4K items / stream
36.9K items across 27 streams
jaysjewels 1.3K items / stream
59.4K items across 44 streams
novatcg 1K items / stream
56K items across 54 streams

Median price bands

How these sellers split by typical selling price.

Under $25 3 sellers
$25-$50 14 sellers
$50-$100 26 sellers
$100-$250 25 sellers
$250+ 7 sellers

Match your sourcing budget to the price band buyers are already clearing.

Top sellers by gross revenue

Demand before adjusting for sellers, streams, or margin.

wethehobby $11.3M
15.2K sold
cardboard47 $10.6M
16.4K sold
backyardbreaks $10.2M
13.8K sold
debutsports_ $8.1M
7.3K sold
backyardbuzz $7.4M
15.1K sold
chip_rips $6.5M
11.9K sold

How to read the seller rankings

wethehobby leads the composite ranking with a 73.2 score, $11.3M in revenue, and 65 streams. That is the best starting point if you want to study a working model.

A smaller seller with better efficiency can be more useful than a bigger seller with more show frequency. Focus on the mix of score, streams, median price, and revenue.

  • Top composite score: wethehobby - 73.2 score
  • Median price: $400 - 15.2K ranked sales
  • Efficient operator: debutsports_ - $814.4K per stream

Ranking patterns to inspect

Use these sellers to compare show quality, not just total sales.

  • wethehobby: 73.2 composite score, $11.3M revenue, 15.2K sold items, and $400 typical price.
  • backyardbreaks: 69.9 composite score, $10.2M revenue, 13.8K sold items, and $455 typical price.
  • cardboard47: 68.6 composite score, $10.6M revenue, 16.4K sold items, and $359 typical price.
  • chip_rips: 61.8 composite score, $6.5M revenue, 11.9K sold items, and $225 typical price.
  • bleacherhits: 57.3 composite score, $6M revenue, 19.9K sold items, and $51 typical price.
  • savagebreakersclub: 56.6 composite score, $2.5M revenue, 20.6K sold items, and $99 typical price.

Composite score should point you to deeper research, not replace it.

Check the show itself before deciding a seller model will work for you.

How to use this report

Compare composite rank against revenue rank, streams, units sold, and median item price. Large gaps can reveal sellers with efficient conversion or sellers relying on sheer volume.

Related reports:

Methodology

This report uses Whatnot sales data observed by Resellbot over last 30 days. The public page uses aggregated metrics only: revenue, sales volume, seller counts, price signals, and trend metrics. It does not publish private account data, buyer identities, authentication data, or low-volume personal details.

  • Sellers are generated from pre-aggregated Whatnot cache tables and seller benchmark metrics.
  • Opportunity sellers are generated from the public category daily summary cache and include only aggregate category market metrics.
  • The public export excludes buyer identities, customer profiles, stream-level buyer details, auth data, and raw scrape payloads.

Whatnot seller stack

Bring more buyers into the room, then research what is moving.

Use Whatnot Boost for live viewer lift, then use Resellbot Spy to track sellers, categories, products, and market demand.

Open Whatnot Boost Explore Resellbot Spy