Whatnot market brief Last 30 days

Whatnot seller rankings by revenue and consistency

See Whatnot seller rankings from Resellbot Spy benchmark data, including revenue, units sold, streams, composite score, and pricing metrics.

Observed sales 47,420,587
Gross revenue $886,033,528
Active sellers 72,040
Data updated Latest sale Jordan O'Connor
Whatnot seller rankings

Search and sort Whatnot marketplace data

This report uses Resellbot Spy benchmark data to rank Whatnot sellers by a composite score that looks beyond raw revenue and includes activity, sales volume, and pricing signals.

Quick links in this report:

What you'll find in this report:

  • Search: Use the search box to filter sellers, categories, brands, products, or keywords.
  • Sorting: Click sortable column headers to rank the data by revenue, sales volume, price, sellers, streams, or trend.
  • Cross-section charts: After the tables, use the charts to compare seller volume, price bands, stream cadence, and concentration.
  • Seller takeaways: The notes below the tables are built from the same daily JSON snapshot that powers the report.

This data covers last 30 days of observed Whatnot activity. The latest sale in this snapshot is from 2026-07-13.

  • Observed sales: 47,420,587
  • Gross revenue: $886,033,528
  • Active sellers: 72,040
  • Streams analyzed: 678,102

Whatnot Seller Rankings

Rank Seller Composite Score Revenue Sales Streams Median Price
1 wethehobby 72.1 $10,794,465 17,391 70 $306
2 backyardbreaks 71.1 $11,044,080 14,287 134 $420
3 cardboard47 65.5 $9,680,359 16,251 126 $325
4 chip_rips 57.1 $5,624,851 12,246 60 $180
5 savagebreakersclub 56.2 $2,555,051 20,590 30 $102
6 nthompson300 55.2 $35,826 1,121 5 $28
7 debutsports_ 55 $7,692,695 6,978 9 $99
7 bleacherhits 55 $5,279,139 15,452 77 $53
9 swishbreaks 53.1 $5,376,641 16,875 100 $205
10 citybreaks 52.2 $4,557,785 30,193 115 $43
11 eastwestsports 50 $3,001,475 13,133 58 $139
12 thehobbyhouse 49.7 $3,907,824 13,226 106 $165
13 northof7 48.7 $2,341,124 11,318 58 $185
14 backyardrips 47.8 $4,436,422 17,122 106 $153
14 vipbreaks 47.8 $2,107,659 14,800 29 $130
16 icebreakz 47.2 $2,549,540 15,284 98 $151
17 lilpullman 46.9 $3,973,393 30,867 90 $91
18 eastwestbats 46.8 $1,004,073 3,275 20 $91
19 adudehits 46.7 $2,739,379 17,684 96 $150
20 mainstagebreaks 46.4 $422,019 457 6 $111
21 blezsportscards 45.7 $3,186,037 13,723 75 $131
21 oneofoneslammer 45.7 $2,022,363 2,069 22 $356
23 backyardbuzz 45.6 $4,072,375 13,538 75 $160
24 reefmonkeybreakz 44.9 $1,737,992 17,065 280 $72
25 viprips 43.9 $2,248,342 33,868 58 $51
26 sznsportscards 43 $2,147,487 19,410 104 $95
27 vipfc 42.5 $1,241,907 17,526 47 $49
28 reefmonkeyripz 42 $1,090,562 18,944 338 $53
29 mountolympusrips 41.9 $799,011 6,597 23 $125
30 daley_sports 41.2 $3,263,731 16,711 14 $29
30 clovrcards 41.2 $2,368,922 5,117 62 $119
30 aamintcards 41.2 $1,601,504 12,690 88 $105
33 backyardbaseball 41 $2,016,335 12,057 62 $98
34 nashcards 40.6 $207,074 1,120 28 $90
35 prizmersports 40.2 $1,574,527 2,266 25 $310
35 danger_zone_breaks 40.2 $479,551 4,718 29 $93
37 hgbreaks 39.6 $551,257 5,114 37 $90
38 goaldaddy 39.3 $1,709,652 2,231 14 $580
38 tracenchase 39.3 $1,460,678 16,281 109 $54
38 thepokemonnetwork 39.3 $927,211 500 42 $377
41 bottomlessbreaks 39.1 $440,925 1,852 17 $214
42 backyardinfinity 38.9 $1,479,009 14,880 75 $45
43 midnightpulls 38.7 $1,861,173 26,926 83 $49
44 cancelledbreaks 38.5 $1,046,793 22,568 29 $38
45 cobrabreaks 38.4 $789,633 15,477 54 $41
46 lotsofbeauty 38.3 $1,022,375 326,316 534 $3
46 zachplaysan 38.3 $490,731 2,203 30 $52
48 chipsrippn 38 $762,104 7,940 53 $84
48 pokepons 38 $287,850 567 18 $135
50 riphamiltonrips 37.8 $2,079,180 19,349 109 $44
51 bernerbrotherantiques 37.7 $1,673,880 4,281 30 $218
51 kksportscards 37.7 $965,091 11,817 58 $63
53 otiarips 37.6 $1,650,018 18,684 86 $65
54 reefmonkeychase 37.4 $731,830 19,776 278 $35
55 theplayersclub 37.3 $1,725,855 15,709 59 $93
55 loosepacks 37.3 $712,525 1,979 45 $22
55 northof7breaks 37.3 $671,090 5,785 41 $83
58 gaspullz 37 $744,330 9,017 53 $72
59 acbreakz 36.9 $1,005,809 11,168 85 $77
60 wethehobby_cardshop 36.7 $2,376,074 7,281 30 $12
60 apexstreams 36.7 $1,922,426 11,076 39 $77
62 mambacards 36.6 $1,376,969 4,005 31 $240
62 aaminttcg 36.6 $965,804 7,004 46 $67
62 ripenstein_blitz 36.6 $758,322 15,774 32 $45
65 honeybeeluxury 36.5 $1,357,677 6,296 18 $44
65 sara_ripz 36.5 $581,592 1,828 25 $89
65 thebreakerz 36.5 $385,554 1,867 23 $156
68 crazypokebros 36.4 $994,602 3,679 28 $131
68 packpeelerz 36.4 $21,635 107 12 $350
70 northof7rips 36.3 $727,363 11,355 52 $55
71 neorelics 36.2 $391,119 296 28 $325
71 tangible_asset_management 36.2 $277,562 978 25 $135
73 spacenarwhalz 36.1 $2,564,914 14,598 66 $70
73 trupullz 36.1 $2,081,257 6,246 9 $85
73 clutchbreakers 36.1 $120,705 1,381 29 $65

Top Whatnot Sellers By Revenue

Rank Seller Revenue Sales Streams Avg Stream Revenue Primary Category
1 backyardbreaks $10,829,631 14,301 137 $79,048 Sports Cards
2 wethehobby $10,500,408 17,759 73 $143,841 Sports Cards
3 cardboard47 $9,857,112 16,545 129 $76,412 Sports Cards
4 debutsports_ $6,824,818 6,258 8 $853,102 Football Cards
5 chip_rips $5,604,746 12,512 61 $91,881 Sports Cards
6 swishbreaks $5,381,822 17,215 105 $51,255 Sports Cards
7 bleacherhits $5,187,343 16,117 78 $66,504 Sports Cards
8 citybreaks $4,799,332 30,787 119 $40,331 Sports Cards
9 backyardrips $4,612,541 18,380 110 $41,932 Sports Cards
10 backyardbuzz $4,294,759 14,147 79 $54,364 Sports Cards
11 lilpullman $4,000,083 30,972 88 $45,455 Sports Cards
12 daley_sports $3,903,992 18,487 16 $244,000 Basketball Cards
13 thehobbyhouse $3,833,596 13,151 105 $36,510 Sports Cards
14 blezsportscards $3,173,660 14,071 77 $41,216 Sports Cards
15 eastwestsports $3,058,347 13,501 59 $51,836 Football Cards
16 adudehits $2,687,378 17,727 99 $27,145 Football Cards
17 savagebreakersclub $2,661,595 21,600 31 $85,858 Sports Cards
18 woosleys $2,602,570 44,335 60 $43,376 Trading Card Games
19 spacenarwhalz $2,567,960 14,961 68 $37,764 Trading Card Games
20 icebreakz $2,535,307 15,227 99 $25,609 Football Cards
21 wethehobby_cardshop $2,422,203 7,459 30 $80,740 Sports Cards
22 clovrcards $2,378,026 5,128 62 $38,355 Trading Card Games
23 invictastores $2,263,595 122,995 60 $37,727 Jewelry & Watches
24 northof7 $2,253,331 11,490 59 $38,192 Sports Cards
25 viprips $2,238,670 34,459 56 $39,976 Sports Cards
26 sznsportscards $2,176,820 19,722 107 $20,344 Sports Cards
27 boss_sports $2,162,494 21,358 38 $56,908 Sports Cards
28 trupullz $2,110,024 6,794 8 $263,753 Sports Cards
29 riphamiltonrips $2,102,975 19,840 110 $19,118 Sports Cards
30 vipbreaks $2,098,573 15,341 30 $69,952 Baseball Cards
31 backyardbaseball $2,026,989 12,698 63 $32,174 Sports Cards
32 midnightpulls $1,963,109 28,550 88 $22,308 Sports Cards
33 oneofoneslammer $1,953,219 2,083 22 $88,783 Football Cards
34 dashlive $1,943,126 5,366 13 $149,471 Sports Cards
35 apexstreams $1,938,860 11,151 41 $47,289 Coins & Money
36 giftexpress $1,880,148 46,396 68 $27,649 Perfume & Cologne
37 goaldaddy $1,810,529 2,381 15 $120,702 Sports Cards
38 traderbea $1,771,931 29,322 61 $29,048 Coins & Bullion
39 theplayersclub $1,745,439 16,109 60 $29,091 Sports Cards
40 jaysjewels $1,722,726 61,011 42 $41,017 Jewelry & Watches
41 reefmonkeybreakz $1,695,017 16,860 282 $6,011 Sports Cards
42 bernerbrotherantiques $1,673,880 4,281 33 $50,724 Gold & Silver Jewelry
43 otiarips $1,638,629 18,737 87 $18,835 Sports Cards
44 aamintcards $1,615,092 12,819 89 $18,147 Sports Cards
45 backyardinfinity $1,594,968 16,017 78 $20,448 Marvel Cards
46 prizmersports $1,553,175 2,225 25 $62,127 Sports Cards
47 tracenchase $1,510,332 16,256 107 $14,115 Sports Cards
48 vipfc $1,492,436 19,335 50 $29,849 Sports Cards
49 invictastores4collectors $1,469,304 36,428 81 $18,140 Watches
50 honeybeeluxury $1,468,893 6,495 18 $81,605 Luxury Bags & Accessories

Seller takeaway

What I would do with this data

Start here: what looks worth researching, what looks like busy work, and the benchmark I would check before buying inventory.

1

Start with inventory reality

lotsofbeauty moved 326.3K items in this window. Before copying the model, ask if you can source enough repeatable inventory.

Try this: Estimate how many auctionable lots you can bring to each show for a month.

2

Judge shows by revenue per stream

debutsports_ is the strongest efficiency benchmark here at $854.7K per stream across 9 streams.

Try this: Look at format, lot size, pacing, and category promise. The lesson is the operating pattern.

3

Use cadence as a reality check

The median top seller in this sample streamed 53 times in 30 days. The upper quartile is 82 streams.

Try this: If you cannot keep that pace, look for higher-value categories where fewer shows can work.

Top-5 seller concentration 24.7% Share of revenue in the displayed sellers.
Median top-seller volume 14K Upper quartile: 20K sold.
Median seller price $91 Typical price across these sellers.
Revenue per stream spread $89.8K Std dev among top sellers. Median: $26.2K.

Cross-section signals

These charts show the shape of the market, not just the first result.

How much top sellers are moving

Items sold in 30 days. This is the inventory benchmark.

lotsofbeauty 326.3K
$1M revenue, 534 streams
invictastores 123K
$2.3M revenue, 60 streams
invictastores4her 77.3K
$1.1M revenue, 61 streams
beautyblitzwholesale 77K
$1.1M revenue, 53 streams
mastersetgames 76.2K
$1.3M revenue, 135 streams
jaysjewels 61K
$1.7M revenue, 42 streams

Stream cadence among top sellers

How often top sellers streamed in 30 days.

1-15 9 sellers
16-30 21 sellers
31-60 25 sellers
61-120 32 sellers
121+ 9 sellers

High cadence only works if you have repeatable inventory.

Best revenue per stream benchmarks

Gross revenue divided by streams. This separates strong shows from frequent shows.

debutsports_ $854.7K / stream
9 streams, 7K items sold
daley_sports $233.1K / stream
14 streams, 16.7K items sold
trupullz $231.3K / stream
9 streams, 6.2K items sold
coolkicks $186.3K / stream
6 streams, 13.3K items sold
wethehobby $154.2K / stream
70 streams, 17.4K items sold
dashlive $149.5K / stream
13 streams, 5.4K items sold

Items moved per stream

A simple read on show pace and inventory flow.

coolkicks 2.2K items / stream
13.3K items across 6 streams
invictastores 2K items / stream
123K items across 60 streams
beautyblitzwholesale 1.5K items / stream
77K items across 53 streams
jaysjewels 1.5K items / stream
61K items across 42 streams
axnt 1.3K items / stream
32.9K items across 25 streams
invictastores4her 1.3K items / stream
77.3K items across 61 streams

Median price bands

How these sellers split by typical selling price.

Under $25 3 sellers
$25-$50 12 sellers
$50-$100 28 sellers
$100-$250 23 sellers
$250+ 9 sellers

Match your sourcing budget to the price band buyers are already clearing.

Top sellers by gross revenue

Demand before adjusting for sellers, streams, or margin.

backyardbreaks $11M
14.3K sold
wethehobby $10.8M
17.4K sold
cardboard47 $9.7M
16.3K sold
debutsports_ $7.7M
7K sold
chip_rips $5.6M
12.2K sold
swishbreaks $5.4M
16.9K sold

How to use seller rankings

wethehobby leads the composite ranking with a 72.1 score, $10.8M in revenue, and 70 streams.

Use this page to compare revenue rank against volume, streams, median price, and conversion signals. A smaller seller with stronger efficiency can be more useful to study than a bigger seller with more noise.

That matters because a good show model is often more repeatable than a big one.

  • Top composite score: wethehobby - 72.1 score
  • Median price: $306 - 17.4K ranked sales
  • Efficient operator: debutsports_ - $853.1K per stream

Ranking patterns to inspect

Use these sellers to judge pricing, pace, and how much volume a seller needs to make the show work.

  • wethehobby: 72.1 composite score, $10.8M revenue, 17.4K sold items, and $306 typical price.
  • backyardbreaks: 71.1 composite score, $11M revenue, 14.3K sold items, and $420 typical price.
  • cardboard47: 65.5 composite score, $9.7M revenue, 16.3K sold items, and $325 typical price.
  • chip_rips: 57.1 composite score, $5.6M revenue, 12.2K sold items, and $180 typical price.
  • savagebreakersclub: 56.2 composite score, $2.6M revenue, 20.6K sold items, and $102 typical price.
  • nthompson300: 55.2 composite score, $35.8K revenue, 1.1K sold items, and $28 typical price.

Composite score is a benchmark signal. It should guide deeper research, not replace category-specific review of the seller's shows and inventory.

How to use this report

Compare composite rank against revenue rank, streams, units sold, and median item price. Large gaps can reveal sellers with efficient conversion or sellers relying on sheer volume.

Related reports:

Methodology

This report uses Whatnot sales data observed by Resellbot over last 30 days. The public page uses aggregated metrics only: revenue, sales volume, seller counts, price signals, and trend metrics. It does not publish private account data, buyer identities, authentication data, or low-volume personal details.

  • Sellers are generated from pre-aggregated Whatnot cache tables and seller benchmark metrics.
  • Opportunity sellers are generated from the public category daily summary cache and include only aggregate category market metrics.
  • The public export excludes buyer identities, customer profiles, stream-level buyer details, auth data, and raw scrape payloads.

Whatnot seller stack

Bring more buyers into the room, then research what is moving.

Use Whatnot Boost for live viewer lift, then use Resellbot Spy to track sellers, categories, products, and market demand.

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