Top selling products on Whatnot

Search and sort Whatnot marketplace data

This report ranks Whatnot product keywords from Resellbot Spy data, using 30-day revenue, item count, and trend signals from live shopping sales.

Quick links in this report:

Search and sort Whatnot marketplace data
Market angles to act on
Top Selling Products And Keywords On Whatnot
Trending Whatnot Product Keywords
What the data says
How to use this report
Methodology

What you'll find in this report:

Search: Use the search box to filter sellers, categories, brands, products, or keywords.
Sorting: Click sortable column headers to rank the data by revenue, sales volume, price, sellers, streams, or trend.
Cross-section charts: After the tables, use the charts to compare seller volume, price bands, stream cadence, and concentration.
Seller takeaways: The notes below the tables are built from the same daily JSON snapshot that powers the report.

This data covers last 30 days of observed Whatnot activity. The latest sale in this snapshot is from 2026-06-24.

Observed sales: 45,753,360
Gross revenue: $862,898,380
Active sellers: 78,090
Streams analyzed: 628,985

Top Selling Products And Keywords On Whatnot

Rank	Item / Keyword	Revenue	Sales	Median Price	Trend	Category
1	Gtd Case Hit	$19,691,509	61,452	-	-26.31%	-
2	Random Team Break	$14,638,947	223,750	-	77.86%	-
3	Case Topps Chrome	$14,579,678	77,101	-	-61.06%	-
4	Case Hit Floor	$13,559,460	44,963	-	-19.05%	-
5	Sudden Death Auctions	$13,085,369	55,348	-	9.12%	-
6	Full Case Topps	$11,078,522	71,687	-	-35.48%	-
7	Topps Chrome Basketball	$7,928,608	103,123	-	-48.24%	-
8	Chrome Breakers Delight	$7,337,004	24,656	-	-82.38%	-
9	Case Hit Gtd	$6,639,495	10,734	-	-34.97%	-
10	Topps Chrome Breakers	$6,438,607	14,187	-	-85.38%	-
11	Hit Floor Boxes	$6,398,794	29,972	-	-16.47%	-
12	Topps Chrome Hobby	$6,104,720	172,963	-	-55.65%	-
13	Case Hit 9x	$5,820,948	8,235	-	5.44%	-
14	Topps Chrome Sapphire	$5,430,702	29,401	-	3438.91%	-
15	Full Case Break	$4,755,565	61,521	-	-17.68%	-
16	Random Player Break	$4,068,068	170,893	-	83.55%	-
17	Random Pulls No	$3,902,046	267,746	-	-9.54%	-
18	Topps Chrome Nba	$3,752,539	42,049	-	-71.87%	-
19	Hobby Random Team	$3,460,913	59,072	-	85.29%	-
20	Half Case Topps	$3,283,301	51,700	-	-14.6%	-
21	Auction Bid Confidence	$3,220,281	13,787	-	-7.26%	-
22	Bid Confidence Fun	$3,190,400	12,576	-	-7.26%	-
23	Topps Chrome Update	$3,134,211	97,561	-	-80.21%	-
24	Luxury Shown Live	$3,040,024	7,678	-	15.62%	-
25	Delight Full Case	$3,000,281	14,253	-	-73.34%	-
26	Hand No Cancellations	$2,849,679	46,545	-	142.14%	-
27	Legends Lair Topps	$2,789,788	4,115	-	921.05%	-
28	Lair Topps Chrome	$2,746,776	3,927	-	903.76%	-
29	Topps Chrome Delight	$2,678,345	12,316	-	-89.91%	-
30	Topps Chrome Jumbo	$2,673,166	29,296	-	-62.63%	-
31	Break Topps Chrome	$2,648,117	67,038	-	-62.84%	-
32	Rip Till You	$2,579,822	75,433	-	53.54%	-
33	Till You Hit	$2,578,475	75,393	-	53.58%	-
34	Screen No Cancellations	$2,571,685	37,083	-	-18.95%	-
35	Slammy Divisional Break	$2,556,570	1,464	-	28.82%	-
36	Ten Slammy Divisional	$2,552,870	1,463	-	29.25%	-
37	Nba Topps Chrome	$2,544,830	50,098	-	-74.84%	-
38	Item In Hand	$2,500,603	59,712	-	0%	-
39	Pulls No Cancels	$2,464,867	139,062	-	-9.26%	-
40	Warehouse No Cancellations	$2,435,459	52,386	-	-18.18%	-
41	Case Hit Guaranteed	$2,390,128	10,340	-	12.06%	-
42	Sudden Death Singles	$2,361,714	117,122	-	30.15%	-
43	Breakers Delight Nba	$2,210,625	3,752	-	-95.52%	-
44	Dual Case Topps	$2,143,491	4,392	-	-80.04%	-
45	Case Hit 5k	$2,088,247	1,250	-	42.6%	-
46	Read Show Notes	$2,069,655	147,681	-	40.52%	-
47	1x Topps Chrome	$2,053,251	59,560	-	-35.71%	-
48	Pulls No Cancellations	$2,042,271	168,090	-	-3.1%	-
49	Random Character Break	$1,972,356	165,001	-	-5.48%	-
50	Case Hit Live	$1,915,394	28,638	-	253.9%	-
51	5k 5k Floor	$1,906,558	983	-	2.92%	-
52	Hobby Break Chase	$1,852,967	46,717	-	70.13%	-
53	Break Random Team	$1,824,325	61,694	-	-17.27%	-
54	Delight Random Team	$1,792,287	7,641	-	-52.36%	-
55	Topps Chrome Cosmic	$1,785,843	35,386	-	-84.84%	-
56	Invicta Pro Diver	$1,746,110	43,842	-	-60.26%	-
57	Hobby Full Case	$1,742,504	28,903	-	-2.4%	-
58	Prizm Football Hobby	$1,735,629	10,062	-	7617.2%	-
59	2x Topps Chrome	$1,733,889	55,399	-	-65.19%	-
60	Boxes Random Team	$1,719,341	20,180	-	50.5%	-
61	Drop No Cancellations	$1,700,205	24,274	-	1.56%	-
62	Topps Chrome Bk	$1,686,811	4,490	-	213.4%	-
63	Break Full Case	$1,675,707	25,066	-	-12.82%	-
64	Nike Sb Dunk	$1,674,575	7,054	-	-24.37%	-
65	Shown Screen No	$1,665,165	26,818	-	-25.87%	-
66	Pure Sterling Silver	$1,652,112	78,854	-	-33.88%	-
67	Gtd Ceiling Floor	$1,648,131	1,215	-	-9.37%	-
68	Hit Gtd 5k	$1,636,403	780	-	-61.6%	-
69	Random Team Spin	$1,602,801	62,260	-	27.56%	-
70	Chrome Hobby Random	$1,600,229	64,115	-	-47.03%	-
71	Player Break List	$1,591,484	139,562	-	-2.97%	-
72	4k 6k Floor	$1,575,977	811	-	35.89%	-
73	Sapphire Random Team	$1,569,629	3,827	-	264.4%	-
74	Case Random Team	$1,567,162	5,827	-	77.75%	-
75	Case Topps Midnight	$1,555,716	11,087	-	0%	-

Rank	Item / Keyword	Revenue	Sales	Median Price	Trend	Category
1	Psa Random	$993,351	805	-	58647.81%	-
2	Fotl Optic	$753,216	10,401	-	31748.41%	-
3	Nba Autos	$560,668	1,930	-	24294.01%	-
4	Dual Downtown	$740,374	14,919	-	24042.77%	-
5	Delight Bowman	$430,160	2,935	-	17858.76%	-
6	Hybrid Random	$1,263,812	940	-	17797.89%	-
7	Live Prizm	$209,242	1,229	-	15711.94%	-
8	Eb03 Rtyh	$192,296	1,367	-	15626.87%	-
9	Topps Midnight	$4,902,897	52,260	-	14030.83%	-
10	Midnight Nba	$1,133,256	5,451	-	13610.09%	-
11	Bowman Draft	$8,739,617	144,863	-	13075.3%	-
12	Phoenix 1x	$177,324	465	-	12857.76%	-
13	Sapphire Nba	$1,581,611	7,692	-	11919.62%	-
14	Sapphire Release	$689,244	900	-	10266.88%	-
15	F1 Chrome	$243,718	4,132	-	10107.22%	-
16	Topps F1	$160,142	2,258	-	10101.81%	-
17	Kaboom Up	$159,127	1,477	-	10000.45%	-
18	Draft Jumbo	$1,585,246	30,732	-	9663.34%	-
19	Release Full	$403,362	326	-	9452.12%	-
20	Year Ever	$118,206	342	-	8878.8%	-
21	Super Jumbo	$1,543,438	21,448	-	8849.24%	-
22	We Don	$93,363	2,027	-	8734.24%	-
23	Draft Pyt	$93,781	1,291	-	8521.83%	-
24	All Proceeds	$215,600	736	-	8325.09%	-
25	Case Super	$194,207	1,930	-	8251.12%	-
26	Banger Drops	$304,580	5,517	-	8130.96%	-
27	Your Buying	$107,227	1,266	-	8099.3%	-
28	Proceeds Go	$215,187	692	-	7877.57%	-
29	Fotl Case	$122,275	711	-	7729.62%	-
30	Bars Rounds	$148,289	563	-	7207.04%	-
31	Pyp Pick	$150,254	941	-	7198.39%	-
32	Fotl Prizm	$1,559,047	12,794	-	7178.9%	-
33	Select Baseball	$223,212	8,309	-	6942.2%	-
34	My Inventory	$205,719	1,786	-	6930.64%	-
35	Nfl Jerseys	$305,279	1,108	-	6853.58%	-
36	Down Spot	$269,846	2,442	-	6633.27%	-
37	Nukes Starts	$162,838	784	-	6484.65%	-
38	Prizm Fotl	$4,090,296	30,583	-	6452.04%	-
39	South Africa	$106,847	1,058	-	6271.64%	-
40	Kakawow Marvel	$104,900	4,655	-	6239.5%	-
41	Honey Pot	$67,681	393	-	6124.43%	-
42	Autos Lets	$70,515	336	-	6068%	-
43	Nfl Boxes	$166,259	2,168	-	5990.52%	-
44	Your Host	$172,391	33,342	-	5785.58%	-
45	Downtown 5x	$86,545	564	-	5604.49%	-
46	Whatnot All	$93,729	483	-	5560.85%	-
47	Rpas Autos	$97,323	795	-	5422.33%	-
48	Topps Sapphire	$894,189	8,939	-	5381.7%	-
49	Case Optic	$682,384	20,937	-	5378.8%	-
50	Draft Super	$945,320	15,097	-	5347%	-

Seller takeaway

What I would do with this data

Start here: what looks worth researching, what looks like busy work, and the benchmark I would check before buying inventory.

Treat products as leads

Topps Chrome leads product-style signals with $53.4M from 998.4K sold items.

Try this: Check whether demand comes from the item, the seller format, the bundle, or the title pattern.

Use cadence as a reality check

The median top seller in this sample streamed 53 times in 30 days. The upper quartile is 79 streams.

Try this: If you cannot keep that pace, look for higher-value categories where fewer shows can work.

Top-5 product concentration 27% Share of revenue in the displayed products.

Median top-seller volume 12.9K Upper quartile: 21.6K sold.

Revenue per stream spread $84.5K Std dev among top sellers. Median: $30.4K.

Cross-section signals

These charts show the shape of the market, not just the first result.

How much top sellers are moving

Items sold in 30 days. This is the inventory benchmark.

lotsofbeauty 326.3K

$1M revenue, 534 streams

invictastores 115.2K

$2.1M revenue, 59 streams

mastersetgames 83.4K

$1.3M revenue, 134 streams

jaysjewels 59.4K

$1.6M revenue, 44 streams

novatcg 56K

$1.6M revenue, 54 streams

freshwaxhoops 54K

$692.3K revenue, 29 streams

Stream cadence among top sellers

How often top sellers streamed in 30 days.

1-15 9 sellers

16-30 25 sellers

31-60 24 sellers

61-120 32 sellers

121+ 10 sellers

High cadence only works if you have repeatable inventory.

Best revenue per stream benchmarks

Gross revenue divided by streams. This separates strong shows from frequent shows.

debutsports_ $814.4K / stream

10 streams, 7.3K items sold

trupullz $233.3K / stream

6 streams, 3.5K items sold

daley_sports $217.9K / stream

13 streams, 22.7K items sold

wethehobby $171.8K / stream

66 streams, 15.4K items sold

joehollywood $153K / stream

10 streams, 9.4K items sold

dashlive $149.4K / stream

11 streams, 5.7K items sold

Items moved per stream

A simple read on show pace and inventory flow.

invictastores 2K items / stream

115.2K items across 59 streams

freshwaxhoops 1.9K items / stream

54K items across 29 streams

daley_sports 1.7K items / stream

22.7K items across 13 streams

axnt 1.4K items / stream

36.9K items across 27 streams

jaysjewels 1.3K items / stream

59.4K items across 44 streams

novatcg 1K items / stream

56K items across 54 streams

Categories by revenue per seller

A demand-versus-crowding check. Higher only helps if you can source it.

Luxury Bags & Accessories $28.6K

$18.9M revenue, 662 sellers

Gold Nuggets $19.6K

$805.6K revenue, 41 sellers

Football Cards $18.2K

$73.4M revenue, 4K sellers

Laptops, Phones & Tablets $17.5K

$1M revenue, 58 sellers

Coins & Money $17.4K

$28.5M revenue, 1.6K sellers

Sports Cards $17.3K

$159.1M revenue, 9.2K sellers

Top products by gross revenue

Demand before adjusting for sellers, streams, or margin.

Gtd Case Hit $19.7M

61.5K sold

Random Team Break $14.6M

223.8K sold

Case Topps Chrome $14.6M

77.1K sold

Case Hit Floor $13.6M

45K sold

Sudden Death Auctions $13.1M

55.3K sold

Full Case Topps $11.1M

71.7K sold

What the product keywords mean

Gtd Case Hit is the top product-style product with $19.7M in revenue from 61.5K sold items. That is a strong keyword, but it may also be a stream mechanic, not just a product type.

Fast movers like Psa Random, Fotl Optic, Nba Autos, and Dual Downtown need a closer look. Use revenue and units with the trend spike so you do not chase a tiny baseline.

Top revenue keyword: Gtd Case Hit - $19.7M revenue
High-ticket keyword: Slammy Divisional Break - $1.7K revenue per item
Fastest trend: Psa Random - 58648% velocity gain

High-value keywords

These are the ones I would compare against sold comps before buying inventory or trying to build a show around them.

Slammy Divisional Break: $2.6M revenue, 1.5K sold, and about $1.7K revenue per item.
Ten Slammy Divisional: $2.6M revenue, 1.5K sold, and about $1.7K revenue per item.
Case Hit 5k: $2.1M revenue, 1.3K sold, and about $1.7K revenue per item.
5k Floor: $3.6M revenue, 2.2K sold, and about $1.6K revenue per item.
Gtd Ceiling Floor: $1.6M revenue, 1.2K sold, and about $1.4K revenue per item.
Legends Lair: $4.3M revenue, 5.7K sold, and about $757 revenue per item.
Case Hit 9x: $5.8M revenue, 8.2K sold, and about $707 revenue per item.
Hit 9x: $5.8M revenue, 8.2K sold, and about $707 revenue per item.

Fast-moving keywords

Treat these as watchlist terms. Some are real demand. Some are just a small prior base making the trend look wild.

Psa Random: 58648% velocity gain with 805 sold items.
Fotl Optic: 31748% velocity gain with 10.4K sold items.
Nba Autos: 24294% velocity gain with 1.9K sold items.
Dual Downtown: 24043% velocity gain with 14.9K sold items.
Delight Bowman: 17859% velocity gain with 2.9K sold items.
Hybrid Random: 17798% velocity gain with 940 sold items.
Live Prizm: 15712% velocity gain with 1.2K sold items.
Eb03 Rtyh: 15627% velocity gain with 1.4K sold items.

Many keywords are stream formats or break mechanics, not clean product names.

Always check whether the money is in the item or in the way the show is run.

How to use this report

Use the top product table for proven demand and the trending table for emerging terms. Then compare the matching seller page to see who is driving the volume.

Related reports:

Methodology

This report uses Whatnot sales data observed by Resellbot over last 30 days. The public page uses aggregated metrics only: revenue, sales volume, seller counts, price signals, and trend metrics. It does not publish private account data, buyer identities, authentication data, or low-volume personal details.

Products are generated from pre-aggregated Whatnot cache tables and seller benchmark metrics.
Opportunity products are generated from the public category daily summary cache and include only aggregate category market metrics.
The public export excludes buyer identities, customer profiles, stream-level buyer details, auth data, and raw scrape payloads.

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