Search and sort eBay marketplace data
This June 2026 opportunity report ranks eBay categories and brands from the latest 28-day snapshot, balancing revenue, sales volume, median sold price, seller density, and revenue per seller.
Quick links in this report:
- Search and sort eBay marketplace data
- Market angles to act on
- Best eBay Category Opportunities
- Best eBay Brand Opportunities
- What sellers should do with this data
- Methodology
What you'll find in this report:
- Search: Use the search box to filter sellers, categories, brands, products, or keywords.
- Sorting: Click sortable column headers to rank the data by revenue, sales volume, price, sellers, streams, or trend.
- Cross-section charts: After the tables, use the charts to compare seller volume, price bands, stream cadence, and concentration.
- Seller takeaways: The notes below the tables are built from the same daily JSON snapshot that powers the report.
This data covers last 28 complete days of observed eBay activity. The latest sale in this snapshot is from 2026-06-26.
- Observed sales: 30,321,983
- Gross revenue: $1,990,463,493
- Active sellers: 250
Best eBay Category Opportunities
| Rank | Opportunity | Type | Score | Revenue | Sales | Sellers | Median Price | Rev / Seller | Competition |
|---|---|---|---|---|---|---|---|---|---|
| 1 | Sports Trading Cards | category | 96 | $119,970,661 | 2,345,990 | - | $51 | - | Demand signal; seller density unavailable |
| 2 | Men | category | 96 | $81,020,748 | 1,593,299 | - | $51 | - | Demand signal; seller density unavailable |
| 3 | Women | category | 96 | $79,091,160 | 1,556,776 | - | $51 | - | Demand signal; seller density unavailable |
| 4 | Trading Card Singles | category | 96 | $64,999,665 | 1,668,002 | - | $39 | - | Demand signal; seller density unavailable |
| 5 | Collectible Card Games | category | 95.56 | $215,534,589 | 2,378,458 | - | $91 | - | Demand signal; seller density unavailable |
| 6 | Yard, Garden & Outdoor Living | category | 94.67 | $29,990,975 | 554,621 | - | $54 | - | Demand signal; seller density unavailable |
| 7 | Action Figures & Accessories | category | 94.35 | $26,507,165 | 537,178 | - | $49 | - | Demand signal; seller density unavailable |
| 8 | Non-Sport Trading Cards | category | 94.12 | $31,213,994 | 393,956 | - | $79 | - | Demand signal; seller density unavailable |
| 9 | Comic Books & Memorabilia | category | 93.78 | $21,329,416 | 514,684 | - | $41 | - | Demand signal; seller density unavailable |
| 10 | Video Games | category | 93.67 | $21,673,455 | 466,352 | - | $46 | - | Demand signal; seller density unavailable |
| 11 | Books | category | 93.25 | $17,418,055 | 1,013,667 | - | $17 | - | Demand signal; seller density unavailable |
| 12 | Diecast & Toy Vehicles | category | 92.85 | $16,955,771 | 430,697 | - | $39 | - | Demand signal; seller density unavailable |
| 13 | Coins: US | category | 92.37 | $23,971,252 | 272,602 | - | $88 | - | Demand signal; seller density unavailable |
| 14 | DVDs & Blu-ray Discs | category | 91.91 | $10,405,180 | 556,561 | - | $19 | - | Demand signal; seller density unavailable |
| 15 | Vinyl Records | category | 91.87 | $12,951,363 | 379,714 | - | $34 | - | Demand signal; seller density unavailable |
| 16 | Golf | category | 91.4 | $26,762,027 | 226,526 | - | $118 | - | Demand signal; seller density unavailable |
| 17 | Kitchen, Dining & Bar | category | 91.24 | $12,898,219 | 287,951 | - | $45 | - | Demand signal; seller density unavailable |
| 18 | Home Improvement | category | 90.91 | $15,531,932 | 203,241 | - | $76 | - | Demand signal; seller density unavailable |
| 19 | CDs | category | 90.88 | $7,595,123 | 455,797 | - | $17 | - | Demand signal; seller density unavailable |
| 20 | Tools & Workshop Equipment | category | 90.86 | $13,553,441 | 228,175 | - | $59 | - | Demand signal; seller density unavailable |
| 21 | Hunting | category | 90.71 | $14,730,224 | 195,214 | - | $75 | - | Demand signal; seller density unavailable |
| 22 | Rocks, Fossils & Minerals | category | 90.61 | $8,616,065 | 348,170 | - | $25 | - | Demand signal; seller density unavailable |
| 23 | Automotive Tools & Supplies | category | 90.49 | $14,633,639 | 185,473 | - | $79 | - | Demand signal; seller density unavailable |
| 24 | Building Toys | category | 90.46 | $12,360,321 | 212,779 | - | $58 | - | Demand signal; seller density unavailable |
| 25 | Electrical Equipment & Supplies | category | 90.02 | $15,597,251 | 167,173 | - | $93 | - | Demand signal; seller density unavailable |
| 26 | TV, Video & Home Audio | category | 89.99 | $16,878,038 | 166,624 | - | $101 | - | Demand signal; seller density unavailable |
| 27 | Games | category | 89.89 | $9,721,991 | 218,441 | - | $45 | - | Demand signal; seller density unavailable |
| 28 | Dolls, Clothing & Accessories | category | 89.86 | $10,434,236 | 198,178 | - | $53 | - | Demand signal; seller density unavailable |
| 29 | Cycling | category | 89.58 | $12,840,989 | 153,255 | - | $84 | - | Demand signal; seller density unavailable |
| 30 | Animation Art & Merchandise | category | 89.43 | $10,102,138 | 169,781 | - | $60 | - | Demand signal; seller density unavailable |
| 31 | Fashion Jewelry | category | 89.24 | $6,980,323 | 240,344 | - | $29 | - | Demand signal; seller density unavailable |
| 32 | Fine Jewelry | category | 89.2 | $27,053,899 | 159,109 | - | $170 | - | Demand signal; seller density unavailable |
| 33 | Fishing | category | 88.83 | $8,150,414 | 166,816 | - | $49 | - | Demand signal; seller density unavailable |
| 34 | Militaria | category | 88.72 | $8,128,236 | 158,811 | - | $51 | - | Demand signal; seller density unavailable |
| 35 | Model Railroads & Trains | category | 88.64 | $8,411,825 | 147,154 | - | $57 | - | Demand signal; seller density unavailable |
| 36 | Major Appliances | category | 88.54 | $9,164,978 | 127,114 | - | $72 | - | Demand signal; seller density unavailable |
| 37 | Decorative Collectibles | category | 88.47 | $7,516,646 | 155,523 | - | $48 | - | Demand signal; seller density unavailable |
| 38 | Watches, Parts & Accessories | category | 88.17 | $77,890,290 | 256,205 | - | $304 | - | Demand signal; seller density unavailable |
| 39 | Vintage & Antique Jewelry | category | 87.85 | $7,498,103 | 118,295 | - | $63 | - | Demand signal; seller density unavailable |
| 40 | Transportation | category | 87.78 | $5,315,448 | 171,569 | - | $31 | - | Demand signal; seller density unavailable |
| 41 | CNC, Metalworking & Manufacturing | category | 87.77 | $11,961,129 | 106,027 | - | $113 | - | Demand signal; seller density unavailable |
| 42 | Disneyana | category | 87.74 | $6,148,815 | 141,774 | - | $43 | - | Demand signal; seller density unavailable |
| 43 | Trading Card Lots | category | 87.72 | $5,557,419 | 158,333 | - | $35 | - | Demand signal; seller density unavailable |
| 44 | Antiquarian & Collectible | category | 87.51 | $6,119,590 | 128,359 | - | $48 | - | Demand signal; seller density unavailable |
| 45 | Knives, Swords & Blades | category | 87.46 | $8,145,799 | 98,759 | - | $82 | - | Demand signal; seller density unavailable |
| 46 | Specialty | category | 87.39 | $5,758,710 | 130,822 | - | $44 | - | Demand signal; seller density unavailable |
| 47 | Radio Control & Control Line | category | 87.38 | $6,441,818 | 114,406 | - | $56 | - | Demand signal; seller density unavailable |
| 48 | Outdoor Sports | category | 87.32 | $7,648,620 | 96,179 | - | $80 | - | Demand signal; seller density unavailable |
| 49 | Skin Care | category | 87.23 | $4,951,033 | 145,089 | - | $34 | - | Demand signal; seller density unavailable |
| 50 | Vehicle Electronics & GPS | category | 86.96 | $8,662,767 | 88,685 | - | $98 | - | Demand signal; seller density unavailable |
| 51 | Advertising | category | 86.85 | $4,706,428 | 130,253 | - | $36 | - | Demand signal; seller density unavailable |
| 52 | Video Game Accessories | category | 86.84 | $5,288,317 | 112,902 | - | $47 | - | Demand signal; seller density unavailable |
| 53 | Trading Card Box & Case Breaks | category | 86.66 | $4,273,239 | 133,625 | - | $32 | - | Demand signal; seller density unavailable |
| 54 | Portable Audio & Headphones | category | 86.6 | $6,129,715 | 85,319 | - | $72 | - | Demand signal; seller density unavailable |
| 55 | Models & Kits | category | 86.59 | $4,475,005 | 122,700 | - | $36 | - | Demand signal; seller density unavailable |
| 56 | Healthcare, Lab & Dental | category | 86.56 | $19,837,486 | 99,924 | - | $199 | - | Demand signal; seller density unavailable |
| 57 | Hair Care & Styling | category | 86.56 | $4,433,643 | 122,504 | - | $36 | - | Demand signal; seller density unavailable |
| 58 | Household Supplies & Cleaning | category | 86.55 | $4,535,466 | 118,410 | - | $38 | - | Demand signal; seller density unavailable |
| 59 | Decorative Cookware, Dinnerware & Serveware | category | 86.52 | $4,718,284 | 111,981 | - | $42 | - | Demand signal; seller density unavailable |
| 60 | Guitars & Basses | category | 86.49 | $12,825,535 | 86,263 | - | $149 | - | Demand signal; seller density unavailable |
| 61 | Cell Phone Accessories | category | 86.45 | $3,484,027 | 154,817 | - | $23 | - | Demand signal; seller density unavailable |
| 62 | Textbooks, Education & Reference | category | 86.44 | $3,690,906 | 143,715 | - | $26 | - | Demand signal; seller density unavailable |
| 63 | Industrial Automation & Motion Controls | category | 86.39 | $31,330,109 | 119,909 | - | $261 | - | Demand signal; seller density unavailable |
| 64 | Kitchen & Home | category | 86.35 | $4,123,460 | 121,453 | - | $34 | - | Demand signal; seller density unavailable |
| 65 | Coins: World | category | 86.17 | $5,126,712 | 86,517 | - | $59 | - | Demand signal; seller density unavailable |
| 66 | Heavy Equipment, Parts & Attachments | category | 86.11 | $28,141,525 | 110,421 | - | $255 | - | Demand signal; seller density unavailable |
| 67 | Video Game Consoles | category | 86.04 | $16,162,953 | 86,655 | - | $187 | - | Demand signal; seller density unavailable |
| 68 | Team Sports | category | 85.95 | $5,562,527 | 72,712 | - | $77 | - | Demand signal; seller density unavailable |
| 69 | Makeup | category | 85.77 | $3,186,187 | 126,351 | - | $25 | - | Demand signal; seller density unavailable |
| 70 | Camping & Hiking | category | 85.72 | $4,573,210 | 80,960 | - | $56 | - | Demand signal; seller density unavailable |
| 71 | Collectible Figures & Supplies | category | 85.71 | $3,685,134 | 103,805 | - | $36 | - | Demand signal; seller density unavailable |
| 72 | Historical Memorabilia | category | 84.93 | $2,868,209 | 97,883 | - | $29 | - | Demand signal; seller density unavailable |
| 73 | Magazines | category | 84.91 | $2,709,217 | 103,749 | - | $26 | - | Demand signal; seller density unavailable |
| 74 | Home Décor | category | 84.89 | $2,731,070 | 101,796 | - | $27 | - | Demand signal; seller density unavailable |
| 75 | Office | category | 84.78 | $3,936,774 | 63,053 | - | $62 | - | Demand signal; seller density unavailable |
Best eBay Brand Opportunities
| Rank | Opportunity | Type | Score | Revenue | Sales | Sellers | Median Price | Rev / Seller | Competition |
|---|---|---|---|---|---|---|---|---|---|
| 1 | Topps | brand | 96 | $87,214,473 | 1,893,203 | - | $46 | - | Demand signal; seller density unavailable |
| 2 | Pokemon | brand | 94.76 | $129,010,480 | 1,080,820 | - | $119 | - | Demand signal; seller density unavailable |
| 3 | Nike | brand | 91.87 | $18,120,328 | 256,786 | - | $71 | - | Demand signal; seller density unavailable |
| 4 | Nintendo | brand | 91.86 | $16,839,679 | 277,705 | - | $61 | - | Demand signal; seller density unavailable |
| 5 | Sony | brand | 90.43 | $20,595,691 | 183,923 | - | $112 | - | Demand signal; seller density unavailable |
| 6 | Lego | brand | 90.09 | $11,411,310 | 197,903 | - | $58 | - | Demand signal; seller density unavailable |
| 7 | Upper Deck | brand | 88.86 | $6,790,324 | 209,129 | - | $32 | - | Demand signal; seller density unavailable |
| 8 | Samsung | brand | 88.73 | $13,743,226 | 128,599 | - | $107 | - | Demand signal; seller density unavailable |
| 9 | Apple | brand | 88.67 | $30,759,083 | 154,788 | - | $199 | - | Demand signal; seller density unavailable |
| 10 | Jordan | brand | 88.54 | $17,596,981 | 128,764 | - | $137 | - | Demand signal; seller density unavailable |
| 11 | Adidas | brand | 87.08 | $6,236,526 | 103,705 | - | $60 | - | Demand signal; seller density unavailable |
| 12 | Ralph Lauren | brand | 86.26 | $4,657,079 | 100,788 | - | $46 | - | Demand signal; seller density unavailable |
| 13 | Microsoft | brand | 85.45 | $4,977,233 | 65,522 | - | $76 | - | Demand signal; seller density unavailable |
| 14 | Milwaukee | brand | 85.12 | $4,940,832 | 60,839 | - | $81 | - | Demand signal; seller density unavailable |
| 15 | Funko | brand | 85.11 | $3,200,827 | 93,404 | - | $34 | - | Demand signal; seller density unavailable |
| 16 | Magic The Gathering | brand | 84.6 | $3,395,293 | 69,404 | - | $49 | - | Demand signal; seller density unavailable |
| 17 | Canon | brand | 83.85 | $11,471,886 | 57,324 | - | $200 | - | Demand signal; seller density unavailable |
| 18 | Coach | brand | 83.66 | $4,450,251 | 44,793 | - | $99 | - | Demand signal; seller density unavailable |
| 19 | Warhammer | brand | 83.53 | $3,039,984 | 48,603 | - | $63 | - | Demand signal; seller density unavailable |
| 20 | Lenovo | brand | 81.89 | $8,480,596 | 39,784 | - | $213 | - | Demand signal; seller density unavailable |
| 21 | DeWalt | brand | 81.76 | $2,312,231 | 30,511 | - | $76 | - | Demand signal; seller density unavailable |
| 22 | Snap-on | brand | 81.54 | $2,737,934 | 28,873 | - | $95 | - | Demand signal; seller density unavailable |
| 23 | Nikon | brand | 81.13 | $6,550,674 | 32,665 | - | $201 | - | Demand signal; seller density unavailable |
| 24 | Brooks | brand | 80.93 | $1,493,486 | 34,791 | - | $43 | - | Demand signal; seller density unavailable |
| 25 | Harley Davidson | brand | 80.87 | $1,885,260 | 25,807 | - | $73 | - | Demand signal; seller density unavailable |
| 26 | Lululemon | brand | 80.56 | $1,219,243 | 37,407 | - | $33 | - | Demand signal; seller density unavailable |
| 27 | Stanley | brand | 79.25 | $1,074,265 | 24,003 | - | $45 | - | Demand signal; seller density unavailable |
| 28 | Levi's | brand | 79.06 | $901,139 | 27,144 | - | $33 | - | Demand signal; seller density unavailable |
| 29 | 3M | brand | 78.84 | $1,174,724 | 18,002 | - | $65 | - | Demand signal; seller density unavailable |
| 30 | Gucci | brand | 78.69 | $4,424,216 | 20,613 | - | $215 | - | Demand signal; seller density unavailable |
| 31 | Bose | brand | 78.58 | $1,590,074 | 15,655 | - | $102 | - | Demand signal; seller density unavailable |
| 32 | American Girl | brand | 78.49 | $950,832 | 19,723 | - | $48 | - | Demand signal; seller density unavailable |
| 33 | New Balance | brand | 78.46 | $1,091,959 | 16,489 | - | $66 | - | Demand signal; seller density unavailable |
| 34 | Louis Vuitton | brand | 78.27 | $9,484,622 | 26,759 | - | $354 | - | Demand signal; seller density unavailable |
| 35 | Carhartt | brand | 78.26 | $807,373 | 21,472 | - | $38 | - | Demand signal; seller density unavailable |
| 36 | Patagonia | brand | 77.99 | $821,979 | 18,635 | - | $44 | - | Demand signal; seller density unavailable |
| 37 | Garmin | brand | 77.6 | $2,212,750 | 13,982 | - | $158 | - | Demand signal; seller density unavailable |
| 38 | Michael Kors | brand | 77.37 | $730,984 | 16,204 | - | $45 | - | Demand signal; seller density unavailable |
| 39 | NeeDoh | brand | 77.23 | $696,873 | 16,158 | - | $43 | - | Demand signal; seller density unavailable |
| 40 | Dyson | brand | 76.39 | $751,146 | 10,076 | - | $75 | - | Demand signal; seller density unavailable |
| 41 | Hoka | brand | 76.38 | $735,045 | 10,314 | - | $71 | - | Demand signal; seller density unavailable |
| 42 | Kate Spade | brand | 75.31 | $570,662 | 11,547 | - | $49 | - | Demand signal; seller density unavailable |
| 43 | Prada | brand | 75.24 | $1,419,185 | 8,687 | - | $163 | - | Demand signal; seller density unavailable |
| 44 | The North Face | brand | 74.89 | $517,687 | 12,364 | - | $42 | - | Demand signal; seller density unavailable |
| 45 | Burberry | brand | 74.7 | $829,565 | 7,104 | - | $117 | - | Demand signal; seller density unavailable |
| 46 | Yeti | brand | 74.57 | $556,644 | 8,830 | - | $63 | - | Demand signal; seller density unavailable |
| 47 | Anthropologie | brand | 74.5 | $486,083 | 12,272 | - | $40 | - | Demand signal; seller density unavailable |
| 48 | Free People | brand | 74.47 | $482,240 | 12,361 | - | $39 | - | Demand signal; seller density unavailable |
| 49 | Tory Burch | brand | 74.39 | $610,377 | 7,221 | - | $85 | - | Demand signal; seller density unavailable |
| 50 | KitchenAid | brand | 74.18 | $564,130 | 7,336 | - | $77 | - | Demand signal; seller density unavailable |
Seller takeaway
What I would do with this data
Start here: what looks worth researching, what looks like busy work, and the benchmark I would check before buying inventory.
Research the top lead first
Sports Trading Cards has 2.3M sold, $51 median, and $0 per seller.
Try this: Check exact comps. Look for a buy cost around $15 to $26 before fees and handling.
Watch for low-price busy work
Books has 1M sold items, but the median price is only $17. That is a lot of handling for thin margin.
Try this: Only chase it with cheap supply and a fast listing or show workflow.
Top-5 opportunity concentration
39.9%
Share of revenue in the displayed opportunities.
Median top-seller volume
1.7K
Upper quartile: 5.5K sold.
Median opportunity price
$51
Typical price across these opportunities.
Cross-section signals
These charts show the shape of the market, not just the first result.
Match your sourcing budget to the price band buyers are already clearing.
What to do with these eBay opportunities
Sports Trading Cards is the strongest category lead in this snapshot: 2.3M sold items, $120M in revenue, and a median sold price around $51.14. That is enough demand to justify deeper research, but the real work is narrowing into exact products you can source below market.
Topps is the top brand lead with 1.9M sales and about $0 in revenue per seller. Treat that as a watchlist signal, then check which product types inside the brand actually hold margin.
- Best category lead: Sports Trading Cards - $51.14 median, $0 per seller
- Best brand lead: Topps - 1.9M sold, $87.2M revenue
- Next category to research: Men - $50.85 median sold price
What to buy
Look for repeatable inventory inside the top category and brand leads: exact models, lots, sets, parts, editions, or condition grades that have recent sold comps. Avoid buying from a broad category name alone.
- Sports Trading Cards: 2.3M sold, $51.14 median, Demand signal; seller density unavailable.
- Men: 1.6M sold, $50.85 median, Demand signal; seller density unavailable.
- Women: 1.6M sold, $50.8 median, Demand signal; seller density unavailable.
- Topps: 1.9M sold, $46.07 median, Demand signal; seller density unavailable.
- Pokemon: 1.1M sold, $119 median, Demand signal; seller density unavailable.
- Nike: 256.8K sold, $70.57 median, Demand signal; seller density unavailable.
Profit target
A practical eBay target is buying around 30% to 50% of the realistic sold price after you account for fees, shipping, returns, and your time. High-ticket or authenticated goods can work on thinner percentage margins, but only if condition risk is low.
How to use the score
Use opportunity score to decide what deserves research first. Then sanity-check with median price for margin, sales for liquidity, seller count for competition, and revenue per seller for whether active sellers are capturing meaningful dollars.
The score is a sourcing screen, not a buy signal. Check exact sold comps, shipping cost, item condition, and return risk before purchasing inventory.
Related reports:
- What sells best on eBay
- Top eBay sellers
- Top eBay categories
- eBay fee calculator
- eBay sell-through rate calculator
- Terapeak alternative
- Best-selling eBay brands
- Top-selling eBay products
- Best opportunities on eBay
- Search eBay sold listings
Methodology
This page is built from aggregated eBay sales data observed by Resellbot over last 28 complete days. The opportunity score blends demand, revenue, median sold price, seller density, and revenue per seller so sellers can find leads worth researching. It is a sourcing screen, not a guarantee of profit.