Whatnot market data

Whatnot sales data for seller research.

Use Resellbot's current Whatnot marketplace cache to compare top categories, sellers, products, revenue, and stream activity.

View current data Open seller tools
Items sold 50,392,187

Observed in the latest 30-day window.

Observed revenue $955M

Gross revenue across the current public cache.

Streams 688,875

Shows analyzed for live-selling signals.

Avg sold price $19

Revenue divided by observed items sold.

Dataset updated through May 20, 2026.

Latest snapshot

Top Whatnot categories from the current cache.

The top observed category was Sports Cards with $196,092,660 in revenue and 5,525,848 items sold.

Rank Category Revenue Sales Streams Revenue / Stream
1 Sports Cards $196,092,660 5,525,848 119,563 $1,640
2 Football Cards $73,005,559 1,898,795 41,578 $1,756
3 Trading Card Games $70,945,197 3,936,190 67,591 $1,050
4 Women's Fashion $64,459,492 4,704,548 92,887 $694
5 Pokémon Cards $40,728,887 2,213,381 35,637 $1,143
6 Coins & Bullion $38,406,995 795,873 15,026 $2,556
7 Coins & Money $33,122,154 717,943 13,671 $2,423
8 Toys & Hobbies $31,641,227 2,196,839 80,691 $392
9 Jewelry & Watches $21,555,075 1,059,424 23,249 $927
10 Basketball Cards $21,248,245 614,701 15,477 $1,373
11 Baseball Cards $17,127,713 752,992 17,471 $980
12 Luxury Bags & Accessories $15,067,246 89,893 2,997 $5,027
Seller signals

Top observed Whatnot sellers.

The top seller in the current cache was wethehobby with $12,031,335 in observed revenue.

Rank Seller Revenue Sales Streams Avg Stream Revenue Primary Category
1 wethehobby $12,031,335 15,534 42 $286,460 Football Cards
2 cardboard47 $11,018,167 16,134 108 $102,020 Sports Cards
3 debutsports_ $7,970,597 8,015 9 $885,622 Football Cards
4 backyardbuzz $7,806,255 12,917 78 $100,080 Sports Cards
5 backyardbreaks $6,704,481 12,279 106 $63,250 Sports Cards
6 bleacherhits $5,220,960 9,262 68 $76,779 Sports Cards
7 chip_rips $4,753,477 9,745 54 $88,027 Football Cards
8 citybreaks $4,747,533 33,360 122 $38,914 Sports Cards
9 thehobbyhouse $4,667,692 12,757 87 $53,652 Sports Cards
10 swishbreaks $4,579,033 10,704 90 $50,878 Sports Cards
11 backyardrips $3,810,954 15,244 105 $36,295 Sports Cards
12 traderbea $3,368,890 37,176 57 $59,103 Coins & Money
Product demand

Top Whatnot products and keywords.

The top product keyword was Gtd Case Hit with $19,691,509 in observed revenue.

Rank Item / Keyword Revenue Sales Median Price Trend Category
1 Gtd Case Hit $19,691,509 61,452 - -26.31% -
2 Random Team Break $14,638,947 223,750 - 77.86% -
3 Case Topps Chrome $14,579,678 77,101 - -61.06% -
4 Case Hit Floor $13,559,460 44,963 - -19.05% -
5 Sudden Death Auctions $13,085,369 55,348 - 9.12% -
6 Full Case Topps $11,078,522 71,687 - -35.48% -
7 Topps Chrome Basketball $7,928,608 103,123 - -48.24% -
8 Chrome Breakers Delight $7,337,004 24,656 - -82.38% -
9 Case Hit Gtd $6,639,495 10,734 - -34.97% -
10 Topps Chrome Breakers $6,438,607 14,187 - -85.38% -
11 Hit Floor Boxes $6,398,794 29,972 - -16.47% -
12 Topps Chrome Hobby $6,104,720 172,963 - -55.65% -
How to use this data

Turn market data into a show plan.

Choose a lane.

Start with categories that show repeat demand and enough stream volume to benchmark.

Study operators.

Compare seller revenue, stream count, average viewers, and primary category before copying a product mix.

Related Whatnot pages.

Seller Tools HubOpen the Whatnot seller workflow across data, fees, and analytics. Fee CalculatorEstimate seller fees, transaction cost, payout, and profit. Whatnot OpportunitiesFind opportunity-ranked categories from the current data. Viewer ToolsKeep viewer and View Boost tools separate from seller research.