Choose a lane.
Shortlist categories with real sales and enough stream activity to learn from.
Whatnot sales data
See what is selling on Whatnot.
Compare categories, sellers, products, revenue, and stream activity before you decide what to source or sell.
Data updated through August 18, 2026
CategoriesSee where sales and revenue are concentrated.
SellersSee who is moving products and running shows.
ProductsSee the item words appearing in current sales.
Top categories
Where buyers are spending now.
Sports Cards leads the current dataset with $252,188,971 in observed revenue and 6,975,822 sales.
Swipe sideways to see more columns.
| Rank | Category | Revenue | Sales | Streams |
|---|---|---|---|---|
| 1 | Sports Cards | $252,188,971 | 6,975,822 | 157,420 |
| 2 | Trading Card Games | $80,308,499 | 4,621,562 | 84,404 |
| 3 | Women's Fashion | $57,464,730 | 4,472,716 | 95,409 |
| 4 | Football Cards | $52,410,316 | 1,273,487 | 29,282 |
| 5 | Toys & Hobbies | $38,532,081 | 2,754,552 | 101,216 |
| 6 | Coins & Money | $32,601,830 | 737,308 | 13,973 |
| 7 | Basketball Cards | $29,109,094 | 559,650 | 13,679 |
| 8 | Pokémon Cards | $28,620,334 | 1,564,798 | 28,686 |
| 9 | Luxury Bags & Accessories | $27,260,838 | 167,943 | 5,005 |
| 10 | Coins & Bullion | $26,151,252 | 597,007 | 11,170 |
| 11 | Jewelry & Watches | $25,668,317 | 1,233,970 | 27,973 |
| 12 | Baseball Cards | $21,696,523 | 834,976 | 20,101 |
Top sellers
See who is getting the sales.
wethehobby leads the current dataset with $12,570,263 in observed revenue. Use the wider table to compare sales, streams, viewers, and category.
Swipe sideways to see more columns.
| Rank | Seller | Revenue | Sales | Streams | Avg Viewers | Primary Category |
|---|---|---|---|---|---|---|
| 1 | wethehobby | $12,570,263 | 18,206 | 76 | 140 | Sports Cards |
| 2 | backyardbreaks | $11,546,746 | 14,943 | 146 | 141 | Sports Cards |
| 3 | backyardbuzz | $9,584,693 | 17,054 | 70 | 483 | Sports Cards |
| 4 | cardboard47 | $9,425,296 | 16,922 | 123 | 207 | Sports Cards |
| 5 | swishbreaks | $8,971,931 | 17,940 | 96 | 105 | Sports Cards |
| 6 | backyardrips | $8,132,320 | 19,714 | 106 | 177 | Sports Cards |
| 7 | debutsports_ | $7,387,378 | 5,708 | 10 | 1,433 | Sports Cards |
| 8 | viprips | $5,868,434 | 23,424 | 59 | 38 | Sports Cards |
| 9 | chip_rips | $5,728,384 | 10,597 | 84 | 70 | Sports Cards |
| 10 | bleacherhits | $5,078,936 | 12,317 | 70 | 64 | Sports Cards |
| 11 | daley_sports | $4,503,794 | 14,076 | 20 | 795 | Basketball Cards |
| 12 | citybreaks | $4,444,351 | 27,828 | 126 | 36 | Sports Cards |
Top products
See which item words keep showing up.
Gtd Case Hit leads the current product view with $19,691,509 in observed revenue. Treat each keyword as a lead, then check the exact item and condition.
Swipe sideways to see more columns.
| Rank | Item / Keyword | Revenue | Sales | Trend |
|---|---|---|---|---|
| 1 | Gtd Case Hit | $19,691,509 | 61,452 | -26.31% |
| 2 | Random Team Break | $14,638,947 | 223,750 | 77.86% |
| 3 | Case Topps Chrome | $14,579,678 | 77,101 | -61.06% |
| 4 | Case Hit Floor | $13,559,460 | 44,963 | -19.05% |
| 5 | Sudden Death Auctions | $13,085,369 | 55,348 | 9.12% |
| 6 | Full Case Topps | $11,078,522 | 71,687 | -35.48% |
| 7 | Topps Chrome Basketball | $7,928,608 | 103,123 | -48.24% |
| 8 | Chrome Breakers Delight | $7,337,004 | 24,656 | -82.38% |
| 9 | Case Hit Gtd | $6,639,495 | 10,734 | -34.97% |
| 10 | Topps Chrome Breakers | $6,438,607 | 14,187 | -85.38% |
| 11 | Hit Floor Boxes | $6,398,794 | 29,972 | -16.47% |
| 12 | Topps Chrome Hobby | $6,104,720 | 172,963 | -55.65% |
Use the data well
Turn a market signal into a small, testable plan.
The biggest number is not automatically the best fit. Pair demand with your costs, inventory access, and ability to run the show.
Check the margin.
Run a likely sale price through the fee calculator before you buy inventory.
Calculate Whatnot feesTest before you scale.
Try a small inventory batch, review the result, and adjust the next show.
Questions?
How to read this Whatnot data.
Use the current totals as a starting point, then check the exact economics for your items.
The public Whatnot data pages include aggregate category, seller, product, keyword, revenue, stream, and sales-volume signals from the current Resellbot marketplace cache.
This page reads from the site's Whatnot marketplace JSON. When that JSON cache refreshes and deploys, the data-backed copy updates with it.
Use it as a research starting point. Validate exact products, sourcing cost, condition, shipping, stream format, and seller fees before buying inventory.
Need the full picture?