Category rankings
Last 30 days of observed Whatnot activity, through 2026-08-08. Search or select a column heading to reorder the table.
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| Rank | Category | Revenue | Sales | Streams |
|---|---|---|---|---|
| 1 | Sports Cards | $223,603,070 | 6,527,232 | 147,967 |
| 2 | Trading Card Games | $84,656,577 | 4,896,484 | 90,740 |
| 3 | Women's Fashion | $58,240,979 | 4,598,046 | 99,504 |
| 4 | Football Cards | $55,011,058 | 1,332,944 | 30,430 |
| 5 | Toys & Hobbies | $38,488,132 | 2,732,782 | 103,995 |
| 6 | Coins & Money | $30,210,055 | 705,273 | 13,179 |
| 7 | Coins & Bullion | $28,404,556 | 685,514 | 12,545 |
| 8 | Pokémon Cards | $26,039,095 | 1,414,973 | 25,862 |
| 9 | Baseball Cards | $25,026,367 | 970,423 | 22,146 |
| 10 | Luxury Bags & Accessories | $24,895,633 | 150,283 | 4,660 |
| 11 | Jewelry & Watches | $24,059,230 | 1,178,006 | 27,792 |
| 12 | Basketball Cards | $23,544,427 | 580,304 | 13,759 |
| 13 | Everyday Electronics | $17,966,711 | 1,095,475 | 14,175 |
| 14 | Bags & Accessories | $13,021,324 | 161,620 | 6,832 |
| 15 | Sneakers & Shoes | $11,748,108 | 322,861 | 6,122 |
| 16 | Beauty | $11,517,222 | 1,064,576 | 14,924 |
| 17 | Makeup | $11,383,520 | 1,035,991 | 9,758 |
| 18 | Outdoors | $10,443,034 | 507,683 | 9,339 |
| 19 | Sneakers | $10,178,284 | 275,752 | 5,331 |
| 20 | Perfume & Cologne | $9,678,205 | 454,919 | 7,366 |
| 21 | Home & Garden | $9,193,958 | 525,379 | 9,410 |
| 22 | Entertainment Cards | $8,734,985 | 448,583 | 7,389 |
| 23 | Sporting Goods | $7,985,476 | 275,831 | 4,436 |
| 24 | Men's Fashion | $7,551,918 | 545,837 | 14,502 |
| 25 | Comics | $6,916,554 | 399,756 | 8,909 |
| 26 | Vintage Decor | $6,684,523 | 527,949 | 22,869 |
| 27 | Vintage & Antique Jewelry | $6,473,795 | 497,693 | 11,837 |
| 28 | Marvel Cards | $6,465,751 | 280,475 | 3,368 |
| 29 | Wholesale & Deals | $6,433,984 | 541,843 | 6,854 |
| 30 | Antiques & Vintage Decor | $6,359,416 | 494,891 | 20,640 |
| 31 | Gold & Silver Jewelry | $5,959,292 | 231,713 | 3,469 |
| 32 | Streetwear | $5,826,888 | 264,388 | 6,788 |
| 33 | Modern Comics | $5,771,064 | 312,807 | 6,795 |
| 34 | Knives & EDC | $5,674,389 | 177,227 | 3,788 |
| 35 | Electronics | $5,557,589 | 266,350 | 6,697 |
| 36 | Baby & Kids | $5,219,800 | 671,243 | 15,757 |
| 37 | Watches | $4,960,175 | 211,432 | 3,516 |
| 38 | Baby & Kids Clothes | $4,923,488 | 633,248 | 14,941 |
| 39 | Tools | $4,764,459 | 141,308 | 1,354 |
| 40 | Video Games | $4,518,920 | 207,208 | 6,841 |
| 41 | Golf | $4,409,287 | 138,914 | 1,882 |
| 42 | Rocks & Crystals | $4,286,628 | 337,927 | 8,527 |
| 43 | Storage Unit Finds | $4,112,290 | 348,324 | 7,187 |
| 44 | Arts & Handmade | $4,024,684 | 612,589 | 25,113 |
| 45 | Case Packs & Bundles | $3,805,438 | 243,962 | 2,828 |
| 46 | Modern Bags | $3,764,959 | 134,179 | 6,150 |
| 47 | Disney | $3,575,581 | 199,096 | 8,834 |
| 48 | Food & Drink | $3,551,170 | 449,290 | 5,310 |
| 49 | Soccer Cards | $3,518,734 | 83,314 | 1,880 |
| 50 | Diecast | $3,091,257 | 239,900 | 5,232 |
| 51 | Western & Southwestern Jewelry | $3,085,670 | 57,286 | 1,151 |
| 52 | Anime & Manga | $3,051,596 | 342,589 | 8,950 |
| 53 | Estate Sales & Storage Units | $2,987,146 | 267,367 | 7,103 |
| 54 | Slime & Squishy Toys | $2,619,199 | 232,823 | 5,199 |
| 55 | Women's Jewelry | $2,574,674 | 217,837 | 5,117 |
| 56 | Paper Money & Currency | $2,509,323 | 68,839 | 1,938 |
| 57 | Skincare | $2,429,673 | 229,726 | 2,898 |
| 58 | Laptops, Phones & Tablets | $2,336,338 | 51,438 | 1,018 |
| 59 | Men's Vintage Clothing | $2,177,350 | 151,513 | 3,962 |
| 60 | One Piece Cards | $2,140,320 | 107,841 | 1,675 |
| 61 | Wrestling Cards | $1,975,511 | 104,351 | 785 |
| 62 | Vintage Comics | $1,922,791 | 126,877 | 2,944 |
| 63 | Vinyl Records | $1,859,413 | 128,372 | 3,637 |
| 64 | Sports Memorabilia | $1,852,186 | 62,639 | 2,318 |
| 65 | Beads, Pens & Keychains | $1,802,170 | 372,446 | 10,451 |
| 66 | Magic: The Gathering | $1,802,021 | 110,282 | 2,030 |
| 67 | Crystals & Gems | $1,767,837 | 154,938 | 4,002 |
| 68 | Hockey Cards | $1,683,210 | 67,104 | 1,743 |
| 69 | Gold Nuggets | $1,651,709 | 33,852 | 418 |
| 70 | Women's Boutiques | $1,639,626 | 109,125 | 3,157 |
| 71 | Plants & Garden | $1,551,674 | 141,903 | 2,603 |
| 72 | Diamonds & Gemstones | $1,544,200 | 40,272 | 1,206 |
| 73 | LEGO | $1,474,538 | 82,297 | 4,470 |
| 74 | Funko | $1,454,240 | 71,247 | 4,686 |
| 75 | Labubu & Blind Boxes | $1,407,510 | 102,290 | 2,320 |
Top Whatnot category statistics from the last 30 days
Here are the leaders and useful comparisons from the tables above. These answers update with each new report.
- What was the top Whatnot category by revenue?
- Sports Cards $223.6M revenue · 6,527,232 items · 147,967 streams
- Which Whatnot category earned the most revenue per stream?
- Luxury Bags & Accessories $5.3K per stream across 4,660 streams · $166 revenue per observed item
- Which Whatnot category sold the most items per stream?
- Wrestling Cards 133 items per stream across 785 streams
- Which high-value Whatnot category sold the most items?
- Sports Cards 6,527,232 items · $34 revenue per observed item
- How many Whatnot categories generated at least $10 million?
- 19 categories Within the 75 rows shown
- What did the middle of the top Whatnot category list look like?
- The middle result $4.9M revenue · 267,367 items · 6,697 streams
Top Whatnot categories by sales volume and price
The table gives the exact values. The charts make the volume, price, and revenue tradeoffs easier to compare.
Top Whatnot categories by items and revenue per stream
Compare how many items a category moves in each stream with the revenue each stream earns.
Bubble size: Observed revenue
Both axes use log scales so smaller and larger results stay readable together.
Categories higher up earn more per stream. Categories farther right move more items per stream.
View plotted values
- Sports Cards44 items / stream · $1.5K / stream — $223.6M total revenue across 148K streams
- Trading Card Games54 items / stream · $933 / stream — $84.7M total revenue across 90.7K streams
- Women's Fashion46 items / stream · $585 / stream — $58.2M total revenue across 99.5K streams
- Football Cards44 items / stream · $1.8K / stream — $55M total revenue across 30.4K streams
- Toys & Hobbies26 items / stream · $370 / stream — $38.5M total revenue across 104K streams
- Coins & Money54 items / stream · $2.3K / stream — $30.2M total revenue across 13.2K streams
- Coins & Bullion55 items / stream · $2.3K / stream — $28.4M total revenue across 12.5K streams
- Pokémon Cards55 items / stream · $1K / stream — $26M total revenue across 25.9K streams
- Baseball Cards44 items / stream · $1.1K / stream — $25M total revenue across 22.1K streams
- Luxury Bags & Accessories32 items / stream · $5.3K / stream — $24.9M total revenue across 4.7K streams
- Jewelry & Watches42 items / stream · $866 / stream — $24.1M total revenue across 27.8K streams
- Basketball Cards42 items / stream · $1.7K / stream — $23.5M total revenue across 13.8K streams
- Everyday Electronics77 items / stream · $1.3K / stream — $18M total revenue across 14.2K streams
- Bags & Accessories24 items / stream · $1.9K / stream — $13M total revenue across 6.8K streams
- Sneakers & Shoes53 items / stream · $1.9K / stream — $11.7M total revenue across 6.1K streams
- Beauty71 items / stream · $772 / stream — $11.5M total revenue across 14.9K streams
- Makeup106 items / stream · $1.2K / stream — $11.4M total revenue across 9.8K streams
- Outdoors54 items / stream · $1.1K / stream — $10.4M total revenue across 9.3K streams
Sales vs. average revenue per item
Rows farther right sold more. Rows higher up earned more revenue per item on average.
Bubble size: Observed revenue
Both axes use log scales so smaller and larger results stay readable together.
Average revenue per item is a blended benchmark. Check exact products, condition, fees, and sourcing cost before buying.
View plotted values
- Sports Cards6.5M sold · $34 average revenue / item — $223.6M observed revenue
- Trading Card Games4.9M sold · $17 average revenue / item — $84.7M observed revenue
- Women's Fashion4.6M sold · $13 average revenue / item — $58.2M observed revenue
- Football Cards1.3M sold · $41 average revenue / item — $55M observed revenue
- Toys & Hobbies2.7M sold · $14 average revenue / item — $38.5M observed revenue
- Coins & Money705.3K sold · $43 average revenue / item — $30.2M observed revenue
- Coins & Bullion685.5K sold · $41 average revenue / item — $28.4M observed revenue
- Pokémon Cards1.4M sold · $18 average revenue / item — $26M observed revenue
- Baseball Cards970.4K sold · $26 average revenue / item — $25M observed revenue
- Luxury Bags & Accessories150.3K sold · $166 average revenue / item — $24.9M observed revenue
- Jewelry & Watches1.2M sold · $20 average revenue / item — $24.1M observed revenue
- Basketball Cards580.3K sold · $41 average revenue / item — $23.5M observed revenue
- Everyday Electronics1.1M sold · $16 average revenue / item — $18M observed revenue
- Bags & Accessories161.6K sold · $81 average revenue / item — $13M observed revenue
- Sneakers & Shoes322.9K sold · $36 average revenue / item — $11.7M observed revenue
- Beauty1.1M sold · $11 average revenue / item — $11.5M observed revenue
- Makeup1M sold · $11 average revenue / item — $11.4M observed revenue
- Outdoors507.7K sold · $21 average revenue / item — $10.4M observed revenue
Which Whatnot categories have the most sales and revenue?
Sports Cards leads with $223.6M in observed revenue from 6.5M sales. Trading Card Games follows at $84.7M. Together, those rows show where buyers spent money, but not yet which individual items produced good margins.
The first five categories account for 48.2% of revenue across the 75 rows shown. That concentration is useful for understanding the market, while the sales and price columns explain the kind of work behind it.
Which Whatnot categories have high sales volume or higher prices?
Sports Cards recorded the most sales at 6.5M. The price column shows which categories need fewer transactions to produce the same revenue.
A high-volume, lower-price category can be attractive when inventory is cheap and the workflow is fast. A higher-price category may leave more room per sale, but condition, authenticity, returns, and sourcing capital usually matter more. The chart makes that tradeoff easier to see than revenue rank alone.
How to find the best Whatnot categories for resale
Broad category totals mix brands, models, sizes, conditions, bundles, and price bands. Once a category looks promising, move down one level and find the products or brands responsible for repeat sales. A large category can still contain many slow or unprofitable items.
Use the ranking to decide where to research, then check exact sold comps, fees, shipping cost, return risk, and your real acquisition cost. The best category for a seller is one with visible demand and inventory they can source repeatedly without forcing the margin.