Category rankings
Last 30 days of observed Whatnot activity, through 2026-08-11. Search or select a column heading to reorder the table.
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| Rank | Category | Revenue | Sales | Streams |
|---|---|---|---|---|
| 1 | Sports Cards | $228,955,266 | 6,593,322 | 150,468 |
| 2 | Trading Card Games | $80,983,695 | 4,678,859 | 86,821 |
| 3 | Women's Fashion | $57,407,103 | 4,534,452 | 96,652 |
| 4 | Football Cards | $53,447,205 | 1,289,045 | 29,844 |
| 5 | Toys & Hobbies | $37,692,631 | 2,678,930 | 101,603 |
| 6 | Coins & Money | $31,409,929 | 723,860 | 13,562 |
| 7 | Pokémon Cards | $28,960,612 | 1,581,700 | 28,721 |
| 8 | Basketball Cards | $28,359,350 | 600,741 | 13,994 |
| 9 | Coins & Bullion | $26,831,256 | 636,046 | 11,679 |
| 10 | Luxury Bags & Accessories | $25,742,680 | 157,014 | 4,891 |
| 11 | Baseball Cards | $24,153,187 | 960,949 | 21,911 |
| 12 | Jewelry & Watches | $23,621,859 | 1,151,346 | 26,911 |
| 13 | Everyday Electronics | $17,485,076 | 1,075,430 | 12,998 |
| 14 | Makeup | $12,078,011 | 1,094,081 | 10,267 |
| 15 | Bags & Accessories | $11,733,127 | 156,878 | 6,709 |
| 16 | Sneakers | $11,255,507 | 297,078 | 5,584 |
| 17 | Sneakers & Shoes | $11,147,095 | 310,005 | 5,748 |
| 18 | Beauty | $10,585,115 | 1,019,799 | 14,699 |
| 19 | Outdoors | $10,087,246 | 500,828 | 9,121 |
| 20 | Perfume & Cologne | $9,762,776 | 460,322 | 7,426 |
| 21 | Home & Garden | $9,585,839 | 533,480 | 9,456 |
| 22 | Entertainment Cards | $8,743,580 | 445,214 | 7,299 |
| 23 | Sporting Goods | $7,960,950 | 271,629 | 4,324 |
| 24 | Men's Fashion | $7,431,826 | 542,707 | 14,144 |
| 25 | Comics | $6,667,369 | 388,513 | 8,735 |
| 26 | Antiques & Vintage Decor | $6,480,694 | 504,063 | 20,913 |
| 27 | Vintage & Antique Jewelry | $6,478,441 | 493,746 | 11,831 |
| 28 | Wholesale & Deals | $6,455,259 | 531,643 | 6,637 |
| 29 | Marvel Cards | $6,341,930 | 281,181 | 3,290 |
| 30 | Vintage Decor | $6,264,532 | 500,000 | 21,467 |
| 31 | Gold & Silver Jewelry | $6,224,871 | 238,534 | 3,576 |
| 32 | Knives & EDC | $6,080,003 | 191,886 | 4,101 |
| 33 | Streetwear | $5,671,203 | 255,072 | 6,569 |
| 34 | Modern Comics | $5,618,979 | 312,176 | 6,667 |
| 35 | Baby & Kids | $5,392,907 | 694,741 | 16,339 |
| 36 | Watches | $4,965,555 | 221,490 | 3,478 |
| 37 | Electronics | $4,922,621 | 249,415 | 5,993 |
| 38 | Tools | $4,805,159 | 142,468 | 1,300 |
| 39 | Baby & Kids Clothes | $4,710,483 | 605,971 | 14,338 |
| 40 | Golf | $4,450,919 | 144,297 | 1,979 |
| 41 | Video Games | $4,328,159 | 199,730 | 6,610 |
| 42 | Rocks & Crystals | $4,225,155 | 335,624 | 8,380 |
| 43 | Storage Unit Finds | $4,070,303 | 347,430 | 7,038 |
| 44 | Arts & Handmade | $3,882,924 | 601,668 | 24,470 |
| 45 | Case Packs & Bundles | $3,729,426 | 239,785 | 2,781 |
| 46 | Modern Bags | $3,624,767 | 129,788 | 5,917 |
| 47 | Disney | $3,551,406 | 200,173 | 8,863 |
| 48 | Food & Drink | $3,465,948 | 434,416 | 5,187 |
| 49 | Diecast | $3,163,665 | 250,280 | 5,419 |
| 50 | Western & Southwestern Jewelry | $3,130,539 | 57,812 | 1,173 |
| 51 | Estate Sales & Storage Units | $3,025,269 | 269,793 | 7,108 |
| 52 | Anime & Manga | $2,927,396 | 330,295 | 8,695 |
| 53 | Women's Jewelry | $2,816,860 | 238,285 | 5,573 |
| 54 | Soccer Cards | $2,757,394 | 71,067 | 1,662 |
| 55 | Paper Money & Currency | $2,470,804 | 70,731 | 1,933 |
| 56 | Slime & Squishy Toys | $2,390,082 | 210,498 | 4,677 |
| 57 | Laptops, Phones & Tablets | $2,332,995 | 49,218 | 973 |
| 58 | Skincare | $2,323,422 | 223,716 | 2,839 |
| 59 | Men's Vintage Clothing | $2,260,877 | 158,380 | 4,126 |
| 60 | One Piece Cards | $2,204,487 | 117,203 | 1,772 |
| 61 | Wrestling Cards | $1,921,300 | 104,097 | 781 |
| 62 | Vintage Comics | $1,915,179 | 127,316 | 2,999 |
| 63 | Vinyl Records | $1,839,147 | 125,363 | 3,555 |
| 64 | Women's Boutiques | $1,836,927 | 115,703 | 3,346 |
| 65 | Magic: The Gathering | $1,820,188 | 110,364 | 2,028 |
| 66 | Beads, Pens & Keychains | $1,784,890 | 368,543 | 10,340 |
| 67 | Sports Memorabilia | $1,773,816 | 59,668 | 2,273 |
| 68 | Crystals & Gems | $1,703,972 | 148,873 | 3,900 |
| 69 | Hockey Cards | $1,703,266 | 65,438 | 1,732 |
| 70 | Gold Nuggets | $1,672,524 | 34,720 | 442 |
| 71 | Diamonds & Gemstones | $1,661,621 | 42,679 | 1,289 |
| 72 | LEGO | $1,514,588 | 84,209 | 4,721 |
| 73 | Funko | $1,474,634 | 71,837 | 4,847 |
| 74 | Plants & Garden | $1,472,867 | 135,125 | 2,486 |
| 75 | Labubu & Blind Boxes | $1,412,229 | 102,188 | 2,359 |
Top Whatnot category statistics from the last 30 days
Here are the leaders and useful comparisons from the tables above. These answers update with each new report.
- What was the top Whatnot category by revenue?
- Sports Cards $229M revenue · 6,593,322 items · 150,468 streams
- Which Whatnot category earned the most revenue per stream?
- Luxury Bags & Accessories $5.3K per stream across 4,891 streams · $164 revenue per observed item
- Which Whatnot category sold the most items per stream?
- Wrestling Cards 133 items per stream across 781 streams
- Which high-value Whatnot category sold the most items?
- Sports Cards 6,593,322 items · $35 revenue per observed item
- How many Whatnot categories generated at least $10 million?
- 19 categories Within the 75 rows shown
- What did the middle of the top Whatnot category list look like?
- The middle result $4.8M revenue · 269,793 items · 5,993 streams
Top Whatnot categories by sales volume and price
The table gives the exact values. The charts make the volume, price, and revenue tradeoffs easier to compare.
Top Whatnot categories by items and revenue per stream
Compare how many items a category moves in each stream with the revenue each stream earns.
Bubble size: Observed revenue
Both axes use log scales so smaller and larger results stay readable together.
Categories higher up earn more per stream. Categories farther right move more items per stream.
View plotted values
- Sports Cards44 items / stream · $1.5K / stream — $229M total revenue across 150.5K streams
- Trading Card Games54 items / stream · $933 / stream — $81M total revenue across 86.8K streams
- Women's Fashion47 items / stream · $594 / stream — $57.4M total revenue across 96.7K streams
- Football Cards43 items / stream · $1.8K / stream — $53.4M total revenue across 29.8K streams
- Toys & Hobbies26 items / stream · $371 / stream — $37.7M total revenue across 101.6K streams
- Coins & Money53 items / stream · $2.3K / stream — $31.4M total revenue across 13.6K streams
- Pokémon Cards55 items / stream · $1K / stream — $29M total revenue across 28.7K streams
- Basketball Cards43 items / stream · $2K / stream — $28.4M total revenue across 14K streams
- Coins & Bullion54 items / stream · $2.3K / stream — $26.8M total revenue across 11.7K streams
- Luxury Bags & Accessories32 items / stream · $5.3K / stream — $25.7M total revenue across 4.9K streams
- Baseball Cards44 items / stream · $1.1K / stream — $24.2M total revenue across 21.9K streams
- Jewelry & Watches43 items / stream · $878 / stream — $23.6M total revenue across 26.9K streams
- Everyday Electronics83 items / stream · $1.3K / stream — $17.5M total revenue across 13K streams
- Makeup107 items / stream · $1.2K / stream — $12.1M total revenue across 10.3K streams
- Bags & Accessories23 items / stream · $1.7K / stream — $11.7M total revenue across 6.7K streams
- Sneakers53 items / stream · $2K / stream — $11.3M total revenue across 5.6K streams
- Sneakers & Shoes54 items / stream · $1.9K / stream — $11.1M total revenue across 5.7K streams
- Beauty69 items / stream · $720 / stream — $10.6M total revenue across 14.7K streams
Sales vs. average revenue per item
Rows farther right sold more. Rows higher up earned more revenue per item on average.
Bubble size: Observed revenue
Both axes use log scales so smaller and larger results stay readable together.
Average revenue per item is a blended benchmark. Check exact products, condition, fees, and sourcing cost before buying.
View plotted values
- Sports Cards6.6M sold · $35 average revenue / item — $229M observed revenue
- Trading Card Games4.7M sold · $17 average revenue / item — $81M observed revenue
- Women's Fashion4.5M sold · $13 average revenue / item — $57.4M observed revenue
- Football Cards1.3M sold · $41 average revenue / item — $53.4M observed revenue
- Toys & Hobbies2.7M sold · $14 average revenue / item — $37.7M observed revenue
- Coins & Money723.9K sold · $43 average revenue / item — $31.4M observed revenue
- Pokémon Cards1.6M sold · $18 average revenue / item — $29M observed revenue
- Basketball Cards600.7K sold · $47 average revenue / item — $28.4M observed revenue
- Coins & Bullion636K sold · $42 average revenue / item — $26.8M observed revenue
- Luxury Bags & Accessories157K sold · $164 average revenue / item — $25.7M observed revenue
- Baseball Cards960.9K sold · $25 average revenue / item — $24.2M observed revenue
- Jewelry & Watches1.2M sold · $21 average revenue / item — $23.6M observed revenue
- Everyday Electronics1.1M sold · $16 average revenue / item — $17.5M observed revenue
- Makeup1.1M sold · $11 average revenue / item — $12.1M observed revenue
- Bags & Accessories156.9K sold · $75 average revenue / item — $11.7M observed revenue
- Sneakers297.1K sold · $38 average revenue / item — $11.3M observed revenue
- Sneakers & Shoes310K sold · $36 average revenue / item — $11.1M observed revenue
- Beauty1M sold · $10 average revenue / item — $10.6M observed revenue
Which Whatnot categories have the most sales and revenue?
Sports Cards leads with $229M in observed revenue from 6.6M sales. Trading Card Games follows at $81M. Together, those rows show where buyers spent money, but not yet which individual items produced good margins.
The first five categories account for 48% of revenue across the 75 rows shown. That concentration is useful for understanding the market, while the sales and price columns explain the kind of work behind it.
Which Whatnot categories have high sales volume or higher prices?
Sports Cards recorded the most sales at 6.6M. The price column shows which categories need fewer transactions to produce the same revenue.
A high-volume, lower-price category can be attractive when inventory is cheap and the workflow is fast. A higher-price category may leave more room per sale, but condition, authenticity, returns, and sourcing capital usually matter more. The chart makes that tradeoff easier to see than revenue rank alone.
How to find the best Whatnot categories for resale
Broad category totals mix brands, models, sizes, conditions, bundles, and price bands. Once a category looks promising, move down one level and find the products or brands responsible for repeat sales. A large category can still contain many slow or unprofitable items.
Use the ranking to decide where to research, then check exact sold comps, fees, shipping cost, return risk, and your real acquisition cost. The best category for a seller is one with visible demand and inventory they can source repeatedly without forcing the margin.