Search and sort Whatnot marketplace data
This report ranks Whatnot categories by observed 30-day revenue from Resellbot Spy data, with units sold and stream counts for each category.
Quick links in this report:
- Search and sort Whatnot marketplace data
- Top Categories On Whatnot By Revenue
- What the data says
- How to use this report
- Methodology
What you'll find in this report:
- Search: Use the search box to filter the table rows by seller, category, brand, product, or keyword.
- Sorting: Click sortable column headers to rank the data by revenue, sales volume, price, sellers, streams, or trend.
- Data-backed takeaways: The commentary below the tables is generated from the same JSON snapshot that powers the rows.
This data covers last 30 days of observed Whatnot activity. The latest sale in this snapshot is from 2026-05-13.
- Observed sales: 51,322,997
- Gross revenue: $981,218,768
- Active sellers: 113,268
- Streams analyzed: 721,816
Top Categories On Whatnot By Revenue
| Rank | Category | Revenue | Sales | Streams | Revenue / Stream |
|---|---|---|---|---|---|
| 1 | Sports Cards | $192,292,031 | 5,438,321 | 124,033 | $1,550 |
| 2 | Football Cards | $91,049,018 | 2,262,436 | 48,443 | $1,880 |
| 3 | Trading Card Games | $69,379,516 | 3,854,911 | 68,291 | $1,016 |
| 4 | Women's Fashion | $54,976,096 | 4,246,303 | 88,505 | $621 |
| 5 | Pokémon Cards | $43,105,708 | 2,387,434 | 38,632 | $1,116 |
| 6 | Coins & Bullion | $38,604,101 | 806,040 | 15,697 | $2,459 |
| 7 | Coins & Money | $32,940,235 | 701,758 | 14,168 | $2,325 |
| 8 | Toys & Hobbies | $31,450,053 | 2,142,521 | 80,653 | $390 |
| 9 | Jewelry & Watches | $24,743,601 | 1,200,908 | 26,917 | $919 |
| 10 | Basketball Cards | $20,635,023 | 576,980 | 14,811 | $1,393 |
| 11 | Luxury Bags & Accessories | $19,321,766 | 110,524 | 3,617 | $5,342 |
| 12 | Beauty | $15,574,757 | 1,600,155 | 18,099 | $861 |
| 13 | Baseball Cards | $14,819,370 | 702,477 | 16,796 | $882 |
| 14 | Electronics | $14,660,923 | 764,232 | 7,381 | $1,986 |
| 15 | Bags & Accessories | $14,592,873 | 176,653 | 6,999 | $2,085 |
| 16 | Everyday Electronics | $13,156,976 | 861,336 | 8,368 | $1,572 |
| 17 | Makeup & Skincare | $12,969,529 | 1,296,009 | 11,563 | $1,122 |
| 18 | Sneakers & Shoes | $12,943,733 | 296,802 | 6,446 | $2,008 |
| 19 | Fragrances & Perfume | $10,882,173 | 523,459 | 7,534 | $1,444 |
| 20 | Sneakers | $10,859,788 | 230,753 | 5,144 | $2,111 |
| 21 | Entertainment Cards | $9,591,325 | 575,585 | 8,635 | $1,111 |
| 22 | Outdoors & Hunting | $8,929,942 | 396,099 | 7,295 | $1,224 |
| 23 | Gold & Silver Jewelry | $8,866,504 | 349,968 | 5,422 | $1,635 |
| 24 | Men's Fashion | $8,185,157 | 510,501 | 13,452 | $608 |
| 25 | Antiques & Vintage Decor | $6,738,570 | 541,601 | 22,775 | $296 |
| 26 | Tools | $6,647,539 | 180,403 | 1,609 | $4,131 |
| 27 | Sporting Goods | $6,647,308 | 253,936 | 3,697 | $1,798 |
| 28 | Vintage & Antique Jewelry | $6,348,211 | 475,417 | 11,292 | $562 |
| 29 | Modern Comics | $5,851,070 | 369,155 | 8,597 | $681 |
| 30 | Wholesale & Deals | $5,840,420 | 472,939 | 5,557 | $1,051 |
| 31 | Vintage Decor | $5,426,540 | 431,746 | 18,499 | $293 |
| 32 | Golf | $5,124,645 | 147,737 | 2,048 | $2,502 |
| 33 | Streetwear | $4,990,212 | 205,483 | 4,526 | $1,103 |
| 34 | Baby & Kids Clothes | $4,569,583 | 617,485 | 16,335 | $280 |
| 35 | Home & Garden | $4,483,930 | 267,056 | 6,005 | $747 |
| 36 | Comics | $4,183,835 | 264,201 | 6,365 | $657 |
| 37 | Baby & Kids | $4,151,096 | 544,616 | 14,237 | $292 |
| 38 | Estate Sales & Storage Units | $4,097,922 | 379,694 | 9,824 | $417 |
| 39 | Video Games | $3,895,255 | 184,477 | 6,568 | $593 |
| 40 | Case Packs & Bundles | $3,623,854 | 226,981 | 2,462 | $1,472 |
| 41 | Contemporary Bags | $3,595,473 | 135,065 | 5,796 | $620 |
| 42 | Sports Memorabilia | $3,546,577 | 143,491 | 2,867 | $1,237 |
| 43 | Watches | $3,481,589 | 155,879 | 2,704 | $1,288 |
| 44 | Wrestling Cards | $3,437,421 | 152,116 | 2,206 | $1,558 |
| 45 | Disney | $3,430,299 | 193,252 | 8,726 | $393 |
| 46 | Diecast | $3,278,936 | 274,940 | 6,259 | $524 |
| 47 | Food & Drink | $3,277,503 | 410,549 | 4,691 | $699 |
| 48 | Rocks & Crystals | $3,184,375 | 257,874 | 6,920 | $460 |
| 49 | Crystals & Gems | $3,021,226 | 253,982 | 6,375 | $474 |
| 50 | Knives & EDC | $2,970,197 | 104,759 | 2,482 | $1,197 |
| 51 | Arts & Handmade | $2,929,624 | 438,332 | 15,947 | $184 |
| 52 | Storage Unit Finds | $2,832,405 | 265,081 | 5,733 | $494 |
| 53 | Anime & Manga | $2,735,324 | 287,585 | 7,489 | $365 |
| 54 | Labubu & Blind Boxes | $2,638,600 | 178,488 | 3,948 | $668 |
| 55 | Hockey Cards | $2,391,502 | 96,950 | 2,741 | $872 |
| 56 | Marvel Cards | $2,322,456 | 106,212 | 1,504 | $1,544 |
| 57 | Western & Southwestern Jewelry | $2,292,395 | 55,146 | 637 | $3,599 |
| 58 | Men's Vintage Clothing | $2,143,641 | 159,546 | 4,662 | $460 |
| 59 | Magic: The Gathering | $1,968,110 | 145,616 | 3,188 | $617 |
| 60 | Women's Jewelry | $1,853,995 | 147,419 | 4,317 | $429 |
| 61 | Beads, Pens & Keychains | $1,822,952 | 376,980 | 13,199 | $138 |
| 62 | Vintage Comics | $1,724,266 | 106,023 | 2,577 | $669 |
| 63 | Funko | $1,707,742 | 95,998 | 6,560 | $260 |
| 64 | LEGO | $1,636,474 | 92,690 | 4,896 | $334 |
| 65 | One Piece Cards | $1,525,917 | 96,630 | 1,832 | $833 |
| 66 | Vinyl Records | $1,495,061 | 103,978 | 2,785 | $537 |
| 67 | Women's Boutiques | $1,427,762 | 98,107 | 2,628 | $543 |
| 68 | Gold Nuggets | $1,414,834 | 31,215 | 296 | $4,780 |
| 69 | Star Wars Cards | $1,411,990 | 64,705 | 972 | $1,453 |
| 70 | Home Decor | $1,345,733 | 113,000 | 2,093 | $643 |
| 71 | Fishing | $1,343,952 | 124,098 | 1,700 | $791 |
| 72 | Laptops, Phones & Tablets | $1,281,583 | 27,328 | 349 | $3,672 |
| 73 | Plants & Garden | $1,241,403 | 110,950 | 2,166 | $573 |
| 74 | Deal Hunting | $1,219,973 | 215,894 | 2,706 | $451 |
| 75 | Y2K | $1,219,474 | 125,200 | 5,618 | $217 |
Related reports:
- What sells best on Whatnot
- Top Whatnot sellers
- Top Whatnot categories
- Top-selling Whatnot products
- Whatnot seller rankings
- Best opportunities on Whatnot May 2026
- Resellbot Spy
How to read the Whatnot category table
Sports Cards is the biggest category in this snapshot with $192.3M in revenue from 5.4M sold items across 124K streams.
Luxury Bags & Accessories, Tools, Golf, and Sneakers stand out because they have scale without the same stream saturation as the largest card buckets.
- Revenue leader: Sports Cards — $192.3M revenue
- Best stream economics: Luxury Bags & Accessories — $5.3K per stream
- Scaled niche: Luxury Bags & Accessories — $19.3M revenue
What to buy
These categories are worth studying if you want a live-selling lane with enough demand to support repeat shows. Start with the rows that have both scale and decent revenue per stream, then check if your sourcing fits the category.
- Luxury Bags & Accessories: $19.3M revenue across 3.6K streams, or about $5.3K per stream. Good demand signal, but authenticity risk is real.
- Tools: $6.6M revenue across 1.6K streams, or about $4.1K per stream. Strong if you can source functional inventory in lots.
- Golf: $5.1M revenue across 2K streams, or about $2.5K per stream. Check condition and resale depth before buying deep.
- Sneakers: $10.9M revenue across 5.1K streams, or about $2.1K per stream. Verify size mix and condition since liquidity varies.
- Bags & Accessories: $14.6M revenue across 7K streams, or about $2.1K per stream. Use item-level comps to avoid overpaying for style.
- Electronics: $14.7M revenue across 7.4K streams, or about $2K per stream. Test, grade, and factor returns into margin math.
How to validate comps
For these categories, compare sold listings, median prices, and visible condition notes. If the stream format bundles items or adds a premium, separate that premium from the actual resale value of the item itself.
- Coins & Bullion: $38.6M revenue across 15.7K streams, or about $2.5K per stream. Validate against melt, grade, and recent solds.
- Coins & Money: $32.9M revenue across 14.2K streams, or about $2.3K per stream. Watch grading spread and collector demand.
Revenue per stream is a signal, not a buy instruction.
Some categories need authentication, specialized knowledge, or more working capital than the headline numbers suggest.
How to use this report
Use this category report to choose broad markets, then open the product and seller pages to find specific keywords and benchmark sellers in that lane.
Methodology
This report uses Whatnot sales data observed by Resellbot over last 30 days. The public page uses aggregated rows only: revenue, sales volume, seller counts, price signals, and trend metrics. It does not publish private account data, buyer identities, authentication data, or low-volume personal details.
- Rows are generated from pre-aggregated Whatnot cache tables and seller benchmark metrics.
- Opportunity rows are generated from the public category daily summary cache and include only aggregate category market metrics.
- The public export excludes buyer identities, customer profiles, stream-level buyer details, auth data, and raw scrape payloads.