Explore the Whatnot market
Last 30 days of observed Whatnot activity, through 2026-08-08. Search or select a column heading to reorder the table.
Best Whatnot Categories By Revenue
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| Rank | Category | Revenue | Sales | Streams |
|---|---|---|---|---|
| 1 | Sports Cards | $223,603,070 | 6,527,232 | 147,967 |
| 2 | Trading Card Games | $84,656,577 | 4,896,484 | 90,740 |
| 3 | Women's Fashion | $58,240,979 | 4,598,046 | 99,504 |
| 4 | Football Cards | $55,011,058 | 1,332,944 | 30,430 |
| 5 | Toys & Hobbies | $38,488,132 | 2,732,782 | 103,995 |
| 6 | Coins & Money | $30,210,055 | 705,273 | 13,179 |
| 7 | Coins & Bullion | $28,404,556 | 685,514 | 12,545 |
| 8 | Pokémon Cards | $26,039,095 | 1,414,973 | 25,862 |
| 9 | Baseball Cards | $25,026,367 | 970,423 | 22,146 |
| 10 | Luxury Bags & Accessories | $24,895,633 | 150,283 | 4,660 |
| 11 | Jewelry & Watches | $24,059,230 | 1,178,006 | 27,792 |
| 12 | Basketball Cards | $23,544,427 | 580,304 | 13,759 |
| 13 | Everyday Electronics | $17,966,711 | 1,095,475 | 14,175 |
| 14 | Bags & Accessories | $13,021,324 | 161,620 | 6,832 |
| 15 | Sneakers & Shoes | $11,748,108 | 322,861 | 6,122 |
| 16 | Beauty | $11,517,222 | 1,064,576 | 14,924 |
| 17 | Makeup | $11,383,520 | 1,035,991 | 9,758 |
| 18 | Outdoors | $10,443,034 | 507,683 | 9,339 |
| 19 | Sneakers | $10,178,284 | 275,752 | 5,331 |
| 20 | Perfume & Cologne | $9,678,205 | 454,919 | 7,366 |
| 21 | Home & Garden | $9,193,958 | 525,379 | 9,410 |
| 22 | Entertainment Cards | $8,734,985 | 448,583 | 7,389 |
| 23 | Sporting Goods | $7,985,476 | 275,831 | 4,436 |
| 24 | Men's Fashion | $7,551,918 | 545,837 | 14,502 |
| 25 | Comics | $6,916,554 | 399,756 | 8,909 |
| 26 | Vintage Decor | $6,684,523 | 527,949 | 22,869 |
| 27 | Vintage & Antique Jewelry | $6,473,795 | 497,693 | 11,837 |
| 28 | Marvel Cards | $6,465,751 | 280,475 | 3,368 |
| 29 | Wholesale & Deals | $6,433,984 | 541,843 | 6,854 |
| 30 | Antiques & Vintage Decor | $6,359,416 | 494,891 | 20,640 |
| 31 | Gold & Silver Jewelry | $5,959,292 | 231,713 | 3,469 |
| 32 | Streetwear | $5,826,888 | 264,388 | 6,788 |
| 33 | Modern Comics | $5,771,064 | 312,807 | 6,795 |
| 34 | Knives & EDC | $5,674,389 | 177,227 | 3,788 |
| 35 | Electronics | $5,557,589 | 266,350 | 6,697 |
| 36 | Baby & Kids | $5,219,800 | 671,243 | 15,757 |
| 37 | Watches | $4,960,175 | 211,432 | 3,516 |
| 38 | Baby & Kids Clothes | $4,923,488 | 633,248 | 14,941 |
| 39 | Tools | $4,764,459 | 141,308 | 1,354 |
| 40 | Video Games | $4,518,920 | 207,208 | 6,841 |
| 41 | Golf | $4,409,287 | 138,914 | 1,882 |
| 42 | Rocks & Crystals | $4,286,628 | 337,927 | 8,527 |
| 43 | Storage Unit Finds | $4,112,290 | 348,324 | 7,187 |
| 44 | Arts & Handmade | $4,024,684 | 612,589 | 25,113 |
| 45 | Case Packs & Bundles | $3,805,438 | 243,962 | 2,828 |
| 46 | Modern Bags | $3,764,959 | 134,179 | 6,150 |
| 47 | Disney | $3,575,581 | 199,096 | 8,834 |
| 48 | Food & Drink | $3,551,170 | 449,290 | 5,310 |
| 49 | Soccer Cards | $3,518,734 | 83,314 | 1,880 |
| 50 | Diecast | $3,091,257 | 239,900 | 5,232 |
Top-Selling Whatnot Products
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| Rank | Item / Keyword | Revenue | Sales | Trend |
|---|---|---|---|---|
| 1 | Gtd Case Hit | $19,691,509 | 61,452 | -26.31% |
| 2 | Random Team Break | $14,638,947 | 223,750 | 77.86% |
| 3 | Case Topps Chrome | $14,579,678 | 77,101 | -61.06% |
| 4 | Case Hit Floor | $13,559,460 | 44,963 | -19.05% |
| 5 | Sudden Death Auctions | $13,085,369 | 55,348 | 9.12% |
| 6 | Full Case Topps | $11,078,522 | 71,687 | -35.48% |
| 7 | Topps Chrome Basketball | $7,928,608 | 103,123 | -48.24% |
| 8 | Chrome Breakers Delight | $7,337,004 | 24,656 | -82.38% |
| 9 | Case Hit Gtd | $6,639,495 | 10,734 | -34.97% |
| 10 | Topps Chrome Breakers | $6,438,607 | 14,187 | -85.38% |
| 11 | Hit Floor Boxes | $6,398,794 | 29,972 | -16.47% |
| 12 | Topps Chrome Hobby | $6,104,720 | 172,963 | -55.65% |
| 13 | Case Hit 9x | $5,820,948 | 8,235 | 5.44% |
| 14 | Topps Chrome Sapphire | $5,430,702 | 29,401 | 3438.91% |
| 15 | Full Case Break | $4,755,565 | 61,521 | -17.68% |
| 16 | Random Player Break | $4,068,068 | 170,893 | 83.55% |
| 17 | Random Pulls No | $3,902,046 | 267,746 | -9.54% |
| 18 | Topps Chrome Nba | $3,752,539 | 42,049 | -71.87% |
| 19 | Hobby Random Team | $3,460,913 | 59,072 | 85.29% |
| 20 | Half Case Topps | $3,283,301 | 51,700 | -14.6% |
| 21 | Auction Bid Confidence | $3,220,281 | 13,787 | -7.26% |
| 22 | Bid Confidence Fun | $3,190,400 | 12,576 | -7.26% |
| 23 | Topps Chrome Update | $3,134,211 | 97,561 | -80.21% |
| 24 | Luxury Shown Live | $3,040,024 | 7,678 | 15.62% |
| 25 | Delight Full Case | $3,000,281 | 14,253 | -73.34% |
| 26 | Hand No Cancellations | $2,849,679 | 46,545 | 142.14% |
| 27 | Legends Lair Topps | $2,789,788 | 4,115 | 921.05% |
| 28 | Lair Topps Chrome | $2,746,776 | 3,927 | 903.76% |
| 29 | Topps Chrome Delight | $2,678,345 | 12,316 | -89.91% |
| 30 | Topps Chrome Jumbo | $2,673,166 | 29,296 | -62.63% |
| 31 | Break Topps Chrome | $2,648,117 | 67,038 | -62.84% |
| 32 | Rip Till You | $2,579,822 | 75,433 | 53.54% |
| 33 | Till You Hit | $2,578,475 | 75,393 | 53.58% |
| 34 | Screen No Cancellations | $2,571,685 | 37,083 | -18.95% |
| 35 | Slammy Divisional Break | $2,556,570 | 1,464 | 28.82% |
| 36 | Ten Slammy Divisional | $2,552,870 | 1,463 | 29.25% |
| 37 | Nba Topps Chrome | $2,544,830 | 50,098 | -74.84% |
| 38 | Item In Hand | $2,500,603 | 59,712 | 0% |
| 39 | Pulls No Cancels | $2,464,867 | 139,062 | -9.26% |
| 40 | Warehouse No Cancellations | $2,435,459 | 52,386 | -18.18% |
| 41 | Case Hit Guaranteed | $2,390,128 | 10,340 | 12.06% |
| 42 | Sudden Death Singles | $2,361,714 | 117,122 | 30.15% |
| 43 | Breakers Delight Nba | $2,210,625 | 3,752 | -95.52% |
| 44 | Dual Case Topps | $2,143,491 | 4,392 | -80.04% |
| 45 | Case Hit 5k | $2,088,247 | 1,250 | 42.6% |
| 46 | Read Show Notes | $2,069,655 | 147,681 | 40.52% |
| 47 | 1x Topps Chrome | $2,053,251 | 59,560 | -35.71% |
| 48 | Pulls No Cancellations | $2,042,271 | 168,090 | -3.1% |
| 49 | Random Character Break | $1,972,356 | 165,001 | -5.48% |
| 50 | Case Hit Live | $1,915,394 | 28,638 | 253.9% |
Top Whatnot Sellers
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| Rank | Seller | Revenue | Sales | Streams | Avg Viewers | Primary Category |
|---|---|---|---|---|---|---|
| 1 | wethehobby | $12,765,965 | 18,421 | 77 | 134 | Sports Cards |
| 2 | backyardbreaks | $11,177,521 | 14,492 | 143 | 133 | Sports Cards |
| 3 | cardboard47 | $9,445,565 | 16,900 | 123 | 200 | Sports Cards |
| 4 | debutsports_ | $6,761,565 | 6,016 | 10 | 1,326 | Sports Cards |
| 5 | swishbreaks | $6,088,776 | 14,158 | 95 | 89 | Sports Cards |
| 6 | chip_rips | $5,867,456 | 11,271 | 77 | 72 | Sports Cards |
| 7 | backyardbuzz | $5,794,451 | 15,317 | 70 | 359 | Sports Cards |
| 8 | backyardrips | $5,614,903 | 21,588 | 104 | 141 | Sports Cards |
| 9 | bleacherhits | $5,079,023 | 10,648 | 64 | 60 | Sports Cards |
| 10 | citybreaks | $4,807,683 | 30,026 | 123 | 36 | Sports Cards |
| 11 | daley_sports | $4,271,185 | 13,033 | 21 | 769 | Sports Cards |
| 12 | viprips | $4,044,945 | 24,783 | 59 | 31 | Sports Cards |
| 13 | lilpullman | $3,769,470 | 27,175 | 86 | 150 | Basketball Cards |
| 14 | wethehobby_cardshop | $3,556,754 | 5,662 | 34 | 336 | Sports Cards |
| 15 | thehobbyhouse | $3,410,743 | 13,112 | 105 | 58 | Sports Cards |
| 16 | savagebreakersclub | $3,176,993 | 24,000 | 31 | 29 | Sports Cards |
| 17 | icebreakz | $3,013,822 | 17,670 | 112 | 32 | Sports Cards |
| 18 | adudehits | $2,811,719 | 19,055 | 91 | 56 | Sports Cards |
| 19 | eastwestsports | $2,728,312 | 9,098 | 46 | 37 | Sports Cards |
| 20 | boss_sports | $2,720,382 | 17,967 | 33 | 390 | Sports Cards |
| 21 | blezsportscards | $2,677,307 | 14,480 | 81 | 39 | Sports Cards |
| 22 | riphamiltonrips | $2,574,572 | 22,386 | 110 | 50 | Sports Cards |
| 23 | vipbreaks | $2,487,941 | 15,421 | 30 | 41 | Baseball Cards |
| 24 | trupullz | $2,368,075 | 5,524 | 9 | 874 | Sports Cards |
| 25 | sznsportscards | $2,363,245 | 21,391 | 102 | 34 | Sports Cards |
| 26 | invictastores | $2,272,436 | 125,817 | 61 | 390 | Watches |
| 27 | goaldaddy | $2,255,991 | 2,801 | 16 | 379 | Sports Cards |
| 28 | apexstreams | $2,190,253 | 16,218 | 44 | 323 | Coins & Bullion |
| 29 | clovrcards | $2,092,391 | 5,276 | 56 | 96 | Trading Card Games |
| 30 | aamintcards | $2,027,272 | 13,525 | 91 | 37 | Sports Cards |
| 31 | backyardinfinity | $2,019,939 | 20,029 | 86 | 39 | Entertainment Cards |
| 32 | oneofoneslammer | $2,013,222 | 1,769 | 22 | 145 | Sports Cards |
| 33 | northof7 | $2,013,187 | 9,691 | 59 | 31 | Baseball Cards |
| 34 | acbreakz | $2,011,351 | 17,437 | 107 | 37 | Sports Cards |
| 35 | spacenarwhalz | $2,007,678 | 15,674 | 75 | 741 | Trading Card Games |
| 36 | giftexpress | $1,981,613 | 44,883 | 87 | 263 | Perfume & Cologne |
| 37 | backyardbaseball | $1,966,524 | 13,902 | 54 | 56 | Sports Cards |
| 38 | tracenchase | $1,872,223 | 19,324 | 99 | 43 | Sports Cards |
| 39 | dashlive | $1,853,257 | 4,357 | 15 | 702 | Sports Cards |
| 40 | reefmonkeyripz | $1,799,216 | 21,291 | 317 | 19 | Sports Cards |
| 41 | theplayersclub | $1,773,393 | 16,806 | 60 | 126 | Sports Cards |
| 42 | jaysjewels | $1,762,099 | 61,434 | 41 | 221 | Jewelry & Watches |
| 43 | joehollywood | $1,676,453 | 8,403 | 16 | 1,811 | Basketball Cards |
| 44 | legacy_auction_house | $1,672,958 | 64,791 | 83 | 152 | Trading Card Games |
| 45 | thebackroomusa | $1,617,848 | 25,465 | 42 | 613 | Trading Card Games |
| 46 | woosleys | $1,596,749 | 22,754 | 26 | 1,624 | Trading Card Games |
| 47 | eszgrail | $1,509,841 | 2,002 | 18 | 297 | Luxury Bags & Accessories |
| 48 | otiarips | $1,501,925 | 17,768 | 80 | 45 | Sports Cards |
| 49 | reefmonkeybreakz | $1,449,996 | 15,258 | 242 | 18 | Sports Cards |
| 50 | invictastores4collectors | $1,435,395 | 36,562 | 89 | 225 | Watches |
What sells best on Whatnot: quick facts from the last 30 days
Here are the biggest sellers, categories, brands, and products in one place. These answers update with each new report.
- What was the top-selling category on Whatnot?
- Sports Cards $223.6M revenue · 6,527,232 items · 147,967 streams
- Which Whatnot seller had the most revenue?
- @wethehobby $12.8M revenue · 18,421 observed items sold
- Which Whatnot seller sold the most items?
- @invictastores 125,817 observed items sold · $2.3M revenue
- Which Whatnot seller ran the most streams among the 50 shown?
- @reefmonkeyripz 317 streams · $1.8M revenue
- Which Whatnot seller had the highest average viewers among the 50 shown?
- @joehollywood 1,811 average viewers · 16 streams
- Which Whatnot product keyword earned the most revenue?
- Gtd Case Hit $19.7M revenue · 61,452 observed items sold
- Which Whatnot product keyword sold the most items?
- Random Pulls No 267,746 observed items sold · $3.9M revenue
- What was the most common category among top Whatnot sellers?
- Sports Cards 34 of 50 sellers · $133.6M combined seller revenue
What sells best on Whatnot: demand, price, and revenue
The table gives the exact values. The charts make the volume, price, and revenue tradeoffs easier to compare.
Top Whatnot categories by items and revenue per stream
Compare how many items a category moves in each stream with the revenue each stream earns.
Bubble size: Observed revenue
Both axes use log scales so smaller and larger results stay readable together.
Categories higher up earn more per stream. Categories farther right move more items per stream.
View plotted values
- Sports Cards44 items / stream · $1.5K / stream — $223.6M total revenue across 148K streams
- Trading Card Games54 items / stream · $933 / stream — $84.7M total revenue across 90.7K streams
- Women's Fashion46 items / stream · $585 / stream — $58.2M total revenue across 99.5K streams
- Football Cards44 items / stream · $1.8K / stream — $55M total revenue across 30.4K streams
- Toys & Hobbies26 items / stream · $370 / stream — $38.5M total revenue across 104K streams
- Coins & Money54 items / stream · $2.3K / stream — $30.2M total revenue across 13.2K streams
- Coins & Bullion55 items / stream · $2.3K / stream — $28.4M total revenue across 12.5K streams
- Pokémon Cards55 items / stream · $1K / stream — $26M total revenue across 25.9K streams
- Baseball Cards44 items / stream · $1.1K / stream — $25M total revenue across 22.1K streams
- Luxury Bags & Accessories32 items / stream · $5.3K / stream — $24.9M total revenue across 4.7K streams
- Jewelry & Watches42 items / stream · $866 / stream — $24.1M total revenue across 27.8K streams
- Basketball Cards42 items / stream · $1.7K / stream — $23.5M total revenue across 13.8K streams
- Everyday Electronics77 items / stream · $1.3K / stream — $18M total revenue across 14.2K streams
- Bags & Accessories24 items / stream · $1.9K / stream — $13M total revenue across 6.8K streams
- Sneakers & Shoes53 items / stream · $1.9K / stream — $11.7M total revenue across 6.1K streams
- Beauty71 items / stream · $772 / stream — $11.5M total revenue across 14.9K streams
- Makeup106 items / stream · $1.2K / stream — $11.4M total revenue across 9.8K streams
- Outdoors54 items / stream · $1.1K / stream — $10.4M total revenue across 9.3K streams
Sales vs. average revenue per item
Rows farther right sold more. Rows higher up earned more revenue per item on average.
Bubble size: Observed revenue
Both axes use log scales so smaller and larger results stay readable together.
Average revenue per item is a blended benchmark. Check exact products, condition, fees, and sourcing cost before buying.
View plotted values
- Sports Cards6.5M sold · $34 average revenue / item — $223.6M observed revenue
- Trading Card Games4.9M sold · $17 average revenue / item — $84.7M observed revenue
- Women's Fashion4.6M sold · $13 average revenue / item — $58.2M observed revenue
- Football Cards1.3M sold · $41 average revenue / item — $55M observed revenue
- Toys & Hobbies2.7M sold · $14 average revenue / item — $38.5M observed revenue
- Coins & Money705.3K sold · $43 average revenue / item — $30.2M observed revenue
- Coins & Bullion685.5K sold · $41 average revenue / item — $28.4M observed revenue
- Pokémon Cards1.4M sold · $18 average revenue / item — $26M observed revenue
- Baseball Cards970.4K sold · $26 average revenue / item — $25M observed revenue
- Luxury Bags & Accessories150.3K sold · $166 average revenue / item — $24.9M observed revenue
- Jewelry & Watches1.2M sold · $20 average revenue / item — $24.1M observed revenue
- Basketball Cards580.3K sold · $41 average revenue / item — $23.5M observed revenue
- Everyday Electronics1.1M sold · $16 average revenue / item — $18M observed revenue
- Bags & Accessories161.6K sold · $81 average revenue / item — $13M observed revenue
- Sneakers & Shoes322.9K sold · $36 average revenue / item — $11.7M observed revenue
- Beauty1.1M sold · $11 average revenue / item — $11.5M observed revenue
- Makeup1M sold · $11 average revenue / item — $11.4M observed revenue
- Outdoors507.7K sold · $21 average revenue / item — $10.4M observed revenue
What sells best on Whatnot?
This report looks at the market from several levels at once. Categories show where broad demand lives, brands and products make the sourcing signal more specific, and sellers show the operating models producing large revenue totals. No single table answers all of those questions.
Sports Cards is the leading category with $223.6M in observed revenue from 6.5M sales. That is the starting point; the rows beneath it show whether the demand is concentrated in particular brands, products, or sellers.
Which Whatnot categories, brands, and products lead sales?
Gtd Case Hit is the top product-style row at $19.7M from 61.5K sales.
A broad market can look attractive while most of its revenue comes from inventory, condition, or price points you cannot reproduce. Follow the hierarchy down until the comps describe the exact kind of item you can buy.
What can top Whatnot sellers reveal about demand?
wethehobby is the revenue leader in the seller view at $12.8M. Its sales count, price range, category, and activity level are more useful than the name alone because they show the kind of operation behind the total.
Observed revenue does not include cost of goods, fees, returns, promotions, labor, or unsold inventory. Use this overview to choose the next report, then validate exact comps and margins before sourcing.