Explore the Whatnot market
Last 30 days of observed Whatnot activity, through 2026-08-11. Search or select a column heading to reorder the table.
Best Whatnot Categories By Revenue
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| Rank | Category | Revenue | Sales | Streams |
|---|---|---|---|---|
| 1 | Sports Cards | $228,955,266 | 6,593,322 | 150,468 |
| 2 | Trading Card Games | $80,983,695 | 4,678,859 | 86,821 |
| 3 | Women's Fashion | $57,407,103 | 4,534,452 | 96,652 |
| 4 | Football Cards | $53,447,205 | 1,289,045 | 29,844 |
| 5 | Toys & Hobbies | $37,692,631 | 2,678,930 | 101,603 |
| 6 | Coins & Money | $31,409,929 | 723,860 | 13,562 |
| 7 | Pokémon Cards | $28,960,612 | 1,581,700 | 28,721 |
| 8 | Basketball Cards | $28,359,350 | 600,741 | 13,994 |
| 9 | Coins & Bullion | $26,831,256 | 636,046 | 11,679 |
| 10 | Luxury Bags & Accessories | $25,742,680 | 157,014 | 4,891 |
| 11 | Baseball Cards | $24,153,187 | 960,949 | 21,911 |
| 12 | Jewelry & Watches | $23,621,859 | 1,151,346 | 26,911 |
| 13 | Everyday Electronics | $17,485,076 | 1,075,430 | 12,998 |
| 14 | Makeup | $12,078,011 | 1,094,081 | 10,267 |
| 15 | Bags & Accessories | $11,733,127 | 156,878 | 6,709 |
| 16 | Sneakers | $11,255,507 | 297,078 | 5,584 |
| 17 | Sneakers & Shoes | $11,147,095 | 310,005 | 5,748 |
| 18 | Beauty | $10,585,115 | 1,019,799 | 14,699 |
| 19 | Outdoors | $10,087,246 | 500,828 | 9,121 |
| 20 | Perfume & Cologne | $9,762,776 | 460,322 | 7,426 |
| 21 | Home & Garden | $9,585,839 | 533,480 | 9,456 |
| 22 | Entertainment Cards | $8,743,580 | 445,214 | 7,299 |
| 23 | Sporting Goods | $7,960,950 | 271,629 | 4,324 |
| 24 | Men's Fashion | $7,431,826 | 542,707 | 14,144 |
| 25 | Comics | $6,667,369 | 388,513 | 8,735 |
| 26 | Antiques & Vintage Decor | $6,480,694 | 504,063 | 20,913 |
| 27 | Vintage & Antique Jewelry | $6,478,441 | 493,746 | 11,831 |
| 28 | Wholesale & Deals | $6,455,259 | 531,643 | 6,637 |
| 29 | Marvel Cards | $6,341,930 | 281,181 | 3,290 |
| 30 | Vintage Decor | $6,264,532 | 500,000 | 21,467 |
| 31 | Gold & Silver Jewelry | $6,224,871 | 238,534 | 3,576 |
| 32 | Knives & EDC | $6,080,003 | 191,886 | 4,101 |
| 33 | Streetwear | $5,671,203 | 255,072 | 6,569 |
| 34 | Modern Comics | $5,618,979 | 312,176 | 6,667 |
| 35 | Baby & Kids | $5,392,907 | 694,741 | 16,339 |
| 36 | Watches | $4,965,555 | 221,490 | 3,478 |
| 37 | Electronics | $4,922,621 | 249,415 | 5,993 |
| 38 | Tools | $4,805,159 | 142,468 | 1,300 |
| 39 | Baby & Kids Clothes | $4,710,483 | 605,971 | 14,338 |
| 40 | Golf | $4,450,919 | 144,297 | 1,979 |
| 41 | Video Games | $4,328,159 | 199,730 | 6,610 |
| 42 | Rocks & Crystals | $4,225,155 | 335,624 | 8,380 |
| 43 | Storage Unit Finds | $4,070,303 | 347,430 | 7,038 |
| 44 | Arts & Handmade | $3,882,924 | 601,668 | 24,470 |
| 45 | Case Packs & Bundles | $3,729,426 | 239,785 | 2,781 |
| 46 | Modern Bags | $3,624,767 | 129,788 | 5,917 |
| 47 | Disney | $3,551,406 | 200,173 | 8,863 |
| 48 | Food & Drink | $3,465,948 | 434,416 | 5,187 |
| 49 | Diecast | $3,163,665 | 250,280 | 5,419 |
| 50 | Western & Southwestern Jewelry | $3,130,539 | 57,812 | 1,173 |
Top-Selling Whatnot Products
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| Rank | Item / Keyword | Revenue | Sales | Trend |
|---|---|---|---|---|
| 1 | Gtd Case Hit | $19,691,509 | 61,452 | -26.31% |
| 2 | Random Team Break | $14,638,947 | 223,750 | 77.86% |
| 3 | Case Topps Chrome | $14,579,678 | 77,101 | -61.06% |
| 4 | Case Hit Floor | $13,559,460 | 44,963 | -19.05% |
| 5 | Sudden Death Auctions | $13,085,369 | 55,348 | 9.12% |
| 6 | Full Case Topps | $11,078,522 | 71,687 | -35.48% |
| 7 | Topps Chrome Basketball | $7,928,608 | 103,123 | -48.24% |
| 8 | Chrome Breakers Delight | $7,337,004 | 24,656 | -82.38% |
| 9 | Case Hit Gtd | $6,639,495 | 10,734 | -34.97% |
| 10 | Topps Chrome Breakers | $6,438,607 | 14,187 | -85.38% |
| 11 | Hit Floor Boxes | $6,398,794 | 29,972 | -16.47% |
| 12 | Topps Chrome Hobby | $6,104,720 | 172,963 | -55.65% |
| 13 | Case Hit 9x | $5,820,948 | 8,235 | 5.44% |
| 14 | Topps Chrome Sapphire | $5,430,702 | 29,401 | 3438.91% |
| 15 | Full Case Break | $4,755,565 | 61,521 | -17.68% |
| 16 | Random Player Break | $4,068,068 | 170,893 | 83.55% |
| 17 | Random Pulls No | $3,902,046 | 267,746 | -9.54% |
| 18 | Topps Chrome Nba | $3,752,539 | 42,049 | -71.87% |
| 19 | Hobby Random Team | $3,460,913 | 59,072 | 85.29% |
| 20 | Half Case Topps | $3,283,301 | 51,700 | -14.6% |
| 21 | Auction Bid Confidence | $3,220,281 | 13,787 | -7.26% |
| 22 | Bid Confidence Fun | $3,190,400 | 12,576 | -7.26% |
| 23 | Topps Chrome Update | $3,134,211 | 97,561 | -80.21% |
| 24 | Luxury Shown Live | $3,040,024 | 7,678 | 15.62% |
| 25 | Delight Full Case | $3,000,281 | 14,253 | -73.34% |
| 26 | Hand No Cancellations | $2,849,679 | 46,545 | 142.14% |
| 27 | Legends Lair Topps | $2,789,788 | 4,115 | 921.05% |
| 28 | Lair Topps Chrome | $2,746,776 | 3,927 | 903.76% |
| 29 | Topps Chrome Delight | $2,678,345 | 12,316 | -89.91% |
| 30 | Topps Chrome Jumbo | $2,673,166 | 29,296 | -62.63% |
| 31 | Break Topps Chrome | $2,648,117 | 67,038 | -62.84% |
| 32 | Rip Till You | $2,579,822 | 75,433 | 53.54% |
| 33 | Till You Hit | $2,578,475 | 75,393 | 53.58% |
| 34 | Screen No Cancellations | $2,571,685 | 37,083 | -18.95% |
| 35 | Slammy Divisional Break | $2,556,570 | 1,464 | 28.82% |
| 36 | Ten Slammy Divisional | $2,552,870 | 1,463 | 29.25% |
| 37 | Nba Topps Chrome | $2,544,830 | 50,098 | -74.84% |
| 38 | Item In Hand | $2,500,603 | 59,712 | 0% |
| 39 | Pulls No Cancels | $2,464,867 | 139,062 | -9.26% |
| 40 | Warehouse No Cancellations | $2,435,459 | 52,386 | -18.18% |
| 41 | Case Hit Guaranteed | $2,390,128 | 10,340 | 12.06% |
| 42 | Sudden Death Singles | $2,361,714 | 117,122 | 30.15% |
| 43 | Breakers Delight Nba | $2,210,625 | 3,752 | -95.52% |
| 44 | Dual Case Topps | $2,143,491 | 4,392 | -80.04% |
| 45 | Case Hit 5k | $2,088,247 | 1,250 | 42.6% |
| 46 | Read Show Notes | $2,069,655 | 147,681 | 40.52% |
| 47 | 1x Topps Chrome | $2,053,251 | 59,560 | -35.71% |
| 48 | Pulls No Cancellations | $2,042,271 | 168,090 | -3.1% |
| 49 | Random Character Break | $1,972,356 | 165,001 | -5.48% |
| 50 | Case Hit Live | $1,915,394 | 28,638 | 253.9% |
Top Whatnot Sellers
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| Rank | Seller | Revenue | Sales | Streams | Avg Viewers | Primary Category |
|---|---|---|---|---|---|---|
| 1 | wethehobby | $12,579,641 | 18,017 | 75 | 136 | Sports Cards |
| 2 | backyardbreaks | $11,282,126 | 14,852 | 146 | 136 | Sports Cards |
| 3 | cardboard47 | $9,389,340 | 16,833 | 124 | 203 | Sports Cards |
| 4 | swishbreaks | $7,390,314 | 15,321 | 94 | 99 | Sports Cards |
| 5 | backyardbuzz | $7,192,785 | 16,355 | 72 | 394 | Sports Cards |
| 6 | debutsports_ | $6,734,243 | 6,094 | 10 | 1,372 | Football Cards |
| 7 | backyardrips | $6,733,602 | 21,910 | 105 | 154 | Sports Cards |
| 8 | chip_rips | $6,005,719 | 11,010 | 79 | 71 | Sports Cards |
| 9 | bleacherhits | $5,236,443 | 12,925 | 69 | 61 | Sports Cards |
| 10 | viprips | $4,573,605 | 24,668 | 56 | 33 | Sports Cards |
| 11 | citybreaks | $4,439,229 | 29,042 | 124 | 36 | Sports Cards |
| 12 | daley_sports | $3,864,116 | 11,756 | 19 | 789 | Sports Cards |
| 13 | lilpullman | $3,843,487 | 27,086 | 88 | 153 | Basketball Cards |
| 14 | wethehobby_cardshop | $3,529,614 | 5,413 | 34 | 339 | Sports Cards |
| 15 | thehobbyhouse | $3,248,830 | 12,676 | 100 | 58 | Sports Cards |
| 16 | savagebreakersclub | $3,192,943 | 24,097 | 31 | 29 | Sports Cards |
| 17 | icebreakz | $3,102,001 | 18,239 | 111 | 33 | Sports Cards |
| 18 | blezsportscards | $2,943,779 | 14,736 | 83 | 40 | Sports Cards |
| 19 | adudehits | $2,819,123 | 19,005 | 91 | 57 | Sports Cards |
| 20 | eastwestsports | $2,687,289 | 8,469 | 44 | 36 | Sports Cards |
| 21 | riphamiltonrips | $2,633,111 | 22,636 | 115 | 51 | Sports Cards |
| 22 | boss_sports | $2,512,397 | 16,161 | 32 | 373 | Sports Cards |
| 23 | vipbreaks | $2,467,993 | 15,269 | 31 | 41 | Sports Cards |
| 24 | sznsportscards | $2,407,586 | 21,365 | 101 | 35 | Sports Cards |
| 25 | apexstreams | $2,279,789 | 16,943 | 45 | 321 | Coins & Bullion |
| 26 | invictastores | $2,242,646 | 128,937 | 61 | 399 | Watches |
| 27 | dashlive | $2,220,927 | 5,146 | 17 | 737 | Sports Cards |
| 28 | goaldaddy | $2,200,931 | 2,803 | 16 | 369 | Sports Cards |
| 29 | clovrcards | $2,197,397 | 5,141 | 56 | 98 | Trading Card Games |
| 30 | oneofoneslammer | $2,187,135 | 2,223 | 26 | 135 | Sports Cards |
| 31 | acbreakz | $2,179,044 | 18,579 | 111 | 37 | Sports Cards |
| 32 | giftexpress | $2,046,733 | 45,862 | 92 | 270 | Perfume & Cologne |
| 33 | aamintcards | $2,020,052 | 13,414 | 90 | 38 | Sports Cards |
| 34 | spacenarwhalz | $2,016,271 | 17,877 | 70 | 821 | Trading Card Games |
| 35 | backyardinfinity | $2,005,803 | 20,737 | 87 | 39 | Entertainment Cards |
| 36 | trupullz | $1,994,819 | 4,536 | 8 | 891 | Sports Cards |
| 37 | northof7 | $1,919,914 | 9,431 | 59 | 30 | Baseball Cards |
| 38 | backyardbaseball | $1,792,857 | 13,639 | 52 | 58 | Sports Cards |
| 39 | jaysjewels | $1,792,416 | 61,853 | 41 | 224 | Jewelry & Watches |
| 40 | theplayersclub | $1,781,747 | 16,901 | 60 | 128 | Sports Cards |
| 41 | reefmonkeyripz | $1,775,887 | 21,095 | 314 | 19 | Sports Cards |
| 42 | northof7breaks | $1,737,852 | 8,367 | 39 | 32 | Sports Cards |
| 43 | tracenchase | $1,719,491 | 19,150 | 101 | 43 | Sports Cards |
| 44 | legacy_auction_house | $1,687,841 | 66,249 | 83 | 155 | Trading Card Games |
| 45 | joehollywood | $1,592,857 | 7,563 | 16 | 1,837 | Basketball Cards |
| 46 | midnightpulls | $1,556,119 | 22,775 | 71 | 102 | Sports Cards |
| 47 | toolsforlifee | $1,505,966 | 51,750 | 15 | 180 | Tools |
| 48 | thebackroomusa | $1,486,701 | 24,274 | 41 | 588 | Trading Card Games |
| 49 | expeditiongaming | $1,471,597 | 46,471 | 89 | 315 | Trading Card Games |
| 50 | otiarips | $1,468,732 | 17,628 | 79 | 45 | Sports Cards |
What sells best on Whatnot: quick facts from the last 30 days
Here are the biggest sellers, categories, brands, and products in one place. These answers update with each new report.
- What was the top-selling category on Whatnot?
- Sports Cards $229M revenue · 6,593,322 items · 150,468 streams
- Which Whatnot seller had the most revenue?
- @wethehobby $12.6M revenue · 18,017 observed items sold
- Which Whatnot seller sold the most items?
- @invictastores 128,937 observed items sold · $2.2M revenue
- Which Whatnot seller ran the most streams among the 50 shown?
- @reefmonkeyripz 314 streams · $1.8M revenue
- Which Whatnot seller had the highest average viewers among the 50 shown?
- @joehollywood 1,837 average viewers · 16 streams
- Which Whatnot product keyword earned the most revenue?
- Gtd Case Hit $19.7M revenue · 61,452 observed items sold
- Which Whatnot product keyword sold the most items?
- Random Pulls No 267,746 observed items sold · $3.9M revenue
- What was the most common category among top Whatnot sellers?
- Sports Cards 35 of 50 sellers · $134.9M combined seller revenue
What sells best on Whatnot: demand, price, and revenue
The table gives the exact values. The charts make the volume, price, and revenue tradeoffs easier to compare.
Top Whatnot categories by items and revenue per stream
Compare how many items a category moves in each stream with the revenue each stream earns.
Bubble size: Observed revenue
Both axes use log scales so smaller and larger results stay readable together.
Categories higher up earn more per stream. Categories farther right move more items per stream.
View plotted values
- Sports Cards44 items / stream · $1.5K / stream — $229M total revenue across 150.5K streams
- Trading Card Games54 items / stream · $933 / stream — $81M total revenue across 86.8K streams
- Women's Fashion47 items / stream · $594 / stream — $57.4M total revenue across 96.7K streams
- Football Cards43 items / stream · $1.8K / stream — $53.4M total revenue across 29.8K streams
- Toys & Hobbies26 items / stream · $371 / stream — $37.7M total revenue across 101.6K streams
- Coins & Money53 items / stream · $2.3K / stream — $31.4M total revenue across 13.6K streams
- Pokémon Cards55 items / stream · $1K / stream — $29M total revenue across 28.7K streams
- Basketball Cards43 items / stream · $2K / stream — $28.4M total revenue across 14K streams
- Coins & Bullion54 items / stream · $2.3K / stream — $26.8M total revenue across 11.7K streams
- Luxury Bags & Accessories32 items / stream · $5.3K / stream — $25.7M total revenue across 4.9K streams
- Baseball Cards44 items / stream · $1.1K / stream — $24.2M total revenue across 21.9K streams
- Jewelry & Watches43 items / stream · $878 / stream — $23.6M total revenue across 26.9K streams
- Everyday Electronics83 items / stream · $1.3K / stream — $17.5M total revenue across 13K streams
- Makeup107 items / stream · $1.2K / stream — $12.1M total revenue across 10.3K streams
- Bags & Accessories23 items / stream · $1.7K / stream — $11.7M total revenue across 6.7K streams
- Sneakers53 items / stream · $2K / stream — $11.3M total revenue across 5.6K streams
- Sneakers & Shoes54 items / stream · $1.9K / stream — $11.1M total revenue across 5.7K streams
- Beauty69 items / stream · $720 / stream — $10.6M total revenue across 14.7K streams
Sales vs. average revenue per item
Rows farther right sold more. Rows higher up earned more revenue per item on average.
Bubble size: Observed revenue
Both axes use log scales so smaller and larger results stay readable together.
Average revenue per item is a blended benchmark. Check exact products, condition, fees, and sourcing cost before buying.
View plotted values
- Sports Cards6.6M sold · $35 average revenue / item — $229M observed revenue
- Trading Card Games4.7M sold · $17 average revenue / item — $81M observed revenue
- Women's Fashion4.5M sold · $13 average revenue / item — $57.4M observed revenue
- Football Cards1.3M sold · $41 average revenue / item — $53.4M observed revenue
- Toys & Hobbies2.7M sold · $14 average revenue / item — $37.7M observed revenue
- Coins & Money723.9K sold · $43 average revenue / item — $31.4M observed revenue
- Pokémon Cards1.6M sold · $18 average revenue / item — $29M observed revenue
- Basketball Cards600.7K sold · $47 average revenue / item — $28.4M observed revenue
- Coins & Bullion636K sold · $42 average revenue / item — $26.8M observed revenue
- Luxury Bags & Accessories157K sold · $164 average revenue / item — $25.7M observed revenue
- Baseball Cards960.9K sold · $25 average revenue / item — $24.2M observed revenue
- Jewelry & Watches1.2M sold · $21 average revenue / item — $23.6M observed revenue
- Everyday Electronics1.1M sold · $16 average revenue / item — $17.5M observed revenue
- Makeup1.1M sold · $11 average revenue / item — $12.1M observed revenue
- Bags & Accessories156.9K sold · $75 average revenue / item — $11.7M observed revenue
- Sneakers297.1K sold · $38 average revenue / item — $11.3M observed revenue
- Sneakers & Shoes310K sold · $36 average revenue / item — $11.1M observed revenue
- Beauty1M sold · $10 average revenue / item — $10.6M observed revenue
What sells best on Whatnot?
This report looks at the market from several levels at once. Categories show where broad demand lives, brands and products make the sourcing signal more specific, and sellers show the operating models producing large revenue totals. No single table answers all of those questions.
Sports Cards is the leading category with $229M in observed revenue from 6.6M sales. That is the starting point; the rows beneath it show whether the demand is concentrated in particular brands, products, or sellers.
Which Whatnot categories, brands, and products lead sales?
Gtd Case Hit is the top product-style row at $19.7M from 61.5K sales.
A broad market can look attractive while most of its revenue comes from inventory, condition, or price points you cannot reproduce. Follow the hierarchy down until the comps describe the exact kind of item you can buy.
What can top Whatnot sellers reveal about demand?
wethehobby is the revenue leader in the seller view at $12.6M. Its sales count, price range, category, and activity level are more useful than the name alone because they show the kind of operation behind the total.
Observed revenue does not include cost of goods, fees, returns, promotions, labor, or unsold inventory. Use this overview to choose the next report, then validate exact comps and margins before sourcing.