Search and sort Whatnot marketplace data
This July 2026 Whatnot opportunity report uses the latest 30-day snapshot to rank categories by observed live-selling demand, revenue, sales volume, seller density, median sold price, and revenue per seller.
Quick links in this report:
- Search and sort Whatnot marketplace data
- Market angles to act on
- Best Whatnot Category Opportunities
- What sellers should do with this data
- Methodology
What you'll find in this report:
- Search: Use the search box to filter sellers, categories, brands, products, or keywords.
- Sorting: Click sortable column headers to rank the data by revenue, sales volume, price, sellers, streams, or trend.
- Cross-section charts: After the tables, use the charts to compare seller volume, price bands, stream cadence, and concentration.
- Seller takeaways: The notes below the tables are built from the same daily JSON snapshot that powers the report.
This data covers last 30 days of observed Whatnot activity. The latest sale in this snapshot is from 2026-07-13.
- Observed sales: 47,420,587
- Gross revenue: $886,033,528
- Active sellers: 72,040
- Streams analyzed: 678,102
Best Whatnot Category Opportunities
| Rank | Opportunity | Type | Score | Revenue | Sales | Sellers | Median Price | Rev / Seller | Competition |
|---|---|---|---|---|---|---|---|---|---|
| 1 | Gold Nuggets | category | 98.1 | $698,279 | 17,636 | 33 | $37 | $21,160 | High demand, lower seller density |
| 2 | AFL Cards | category | 98 | $442,975 | 14,040 | 30 | $31 | $14,766 | High demand, lower seller density |
| 3 | Laptops, Phones & Tablets | category | 97.2 | $1,525,973 | 36,943 | 92 | $39 | $16,587 | High demand, lower seller density |
| 4 | Tools | category | 96.6 | $3,432,281 | 103,440 | 211 | $33 | $16,267 | High demand, lower seller density |
| 5 | Sneakers | category | 96.4 | $5,376,826 | 150,046 | 314 | $34 | $17,124 | High demand, lower seller density |
| 6 | Sneakers & Shoes | category | 96.2 | $7,451,223 | 209,142 | 404 | $35 | $18,444 | High demand, lower seller density |
| 7 | Soccer Cards | category | 96 | $5,668,835 | 107,506 | 356 | $43 | $15,924 | High demand, lower seller density |
| 8 | Sporting Goods | category | 96 | $4,865,437 | 189,157 | 325 | $26 | $14,971 | High demand, lower seller density |
| 9 | Electronics | category | 95.9 | $5,782,165 | 250,999 | 368 | $24 | $15,712 | High demand, lower seller density |
| 10 | Meat & Seafood | category | 95.8 | $223,068 | 8,684 | 23 | $26 | $9,699 | High demand, lower seller density |
| 11 | Diamonds & Gemstones | category | 95.7 | $863,077 | 23,861 | 93 | $30 | $9,280 | High demand, lower seller density |
| 12 | Basketball Cards | category | 95.5 | $11,111,003 | 352,580 | 736 | $29 | $15,096 | High demand, lower seller density |
| 13 | Western & Southwestern Jewelry | category | 95.5 | $1,784,920 | 41,277 | 165 | $45 | $10,818 | High demand, lower seller density |
| 14 | Wrestling Cards | category | 95.5 | $1,080,157 | 50,148 | 107 | $20 | $10,095 | High demand, lower seller density |
| 15 | Sports Cards | category | 95.4 | $178,263,734 | 5,645,178 | 9,196 | $32 | $19,385 | High demand, lower seller density |
| 16 | Football Cards | category | 95.4 | $75,455,295 | 1,949,305 | 3,921 | $38 | $19,244 | High demand, lower seller density |
| 17 | Sports Memorabilia | category | 95.3 | $1,856,936 | 66,995 | 186 | $27 | $9,984 | High demand, lower seller density |
| 18 | Coins & Money | category | 95.2 | $24,554,514 | 675,786 | 1,808 | $36 | $13,581 | High demand, lower seller density |
| 19 | Tactical Gear | category | 95.2 | $423,568 | 26,254 | 52 | $16 | $8,146 | High demand, lower seller density |
| 20 | Golf | category | 95.1 | $2,475,593 | 90,138 | 246 | $27 | $10,063 | High demand, lower seller density |
| 21 | Paper Money & Currency | category | 95 | $1,339,896 | 47,967 | 153 | $27 | $8,757 | High demand, lower seller density |
| 22 | Coins & Bullion | category | 94.9 | $17,909,226 | 502,811 | 1,469 | $35 | $12,191 | High demand, lower seller density |
| 23 | Watches | category | 94.8 | $2,336,168 | 99,416 | 245 | $23 | $9,535 | High demand, lower seller density |
| 24 | Vintage Bags | category | 94.8 | $380,366 | 10,152 | 54 | $36 | $7,044 | High demand, lower seller density |
| 25 | Star Wars Cards | category | 94.6 | $952,514 | 42,007 | 124 | $21 | $7,682 | High demand, lower seller density |
| 26 | Bo Jackson Battle Arena | category | 94.5 | $193,443 | 8,435 | 23 | $21 | $8,411 | High demand, lower seller density |
| 27 | Perfume & Cologne | category | 94.3 | $7,532,621 | 416,728 | 673 | $18 | $11,193 | High demand, lower seller density |
| 28 | Sunglasses & Eyewear | category | 94.2 | $435,419 | 18,852 | 73 | $22 | $5,965 | High demand, lower seller density |
| 29 | Outdoors & Hunting | category | 94 | $7,520,451 | 349,619 | 758 | $21 | $9,921 | High demand, lower seller density |
| 30 | Hockey Cards | category | 93.8 | $1,599,122 | 60,242 | 237 | $25 | $6,747 | High demand, lower seller density |
| 31 | Bags & Accessories | category | 93.6 | $9,860,703 | 108,900 | 457 | $88 | $21,577 | High demand, lower seller density |
| 32 | Marvel Cards | category | 93.4 | $3,354,125 | 146,848 | 453 | $21 | $7,404 | High demand, lower seller density |
| 33 | Streetwear | category | 93.4 | $3,022,839 | 155,101 | 418 | $20 | $7,232 | High demand, lower seller density |
| 34 | Gold & Silver Jewelry | category | 93.4 | $2,660,190 | 122,347 | 380 | $21 | $7,001 | High demand, lower seller density |
| 35 | Baseball Cards | category | 93.3 | $11,799,051 | 496,317 | 1,393 | $22 | $8,470 | High demand, lower seller density |
| 36 | Contemporary Bags | category | 93.3 | $2,707,077 | 110,119 | 407 | $25 | $6,651 | High demand, lower seller density |
| 37 | Everyday Electronics | category | 93.2 | $11,199,338 | 765,417 | 726 | $15 | $15,426 | High demand, lower seller density |
| 38 | Women's Shoes | category | 93.2 | $449,955 | 27,225 | 92 | $15 | $4,891 | High demand, lower seller density |
| 39 | Trading Card Games | category | 93.1 | $55,248,823 | 3,292,858 | 6,518 | $17 | $8,476 | High demand, lower seller density |
| 40 | Video Games | category | 93 | $2,722,856 | 131,410 | 425 | $20 | $6,407 | High demand, lower seller density |
| 41 | Camping & Hiking Gear | category | 92.8 | $163,397 | 10,294 | 29 | $15 | $5,634 | High demand, lower seller density |
| 42 | Football Memorabilia | category | 92.3 | $274,280 | 8,673 | 58 | $29 | $4,729 | High demand, lower seller density |
| 43 | Disney | category | 92.2 | $2,027,328 | 130,638 | 394 | $15 | $5,146 | High demand, lower seller density |
| 44 | Motorsport Cards | category | 92.1 | $333,547 | 15,305 | 83 | $17 | $4,019 | High demand, lower seller density |
| 45 | Jewelry & Watches | category | 92 | $15,757,182 | 816,008 | 2,699 | $19 | $5,838 | High demand, lower seller density |
| 46 | Entertainment Cards | category | 92 | $5,158,198 | 331,670 | 569 | $15 | $9,065 | High demand, lower seller density |
| 47 | Luxury Bags & Accessories | category | 91.2 | $12,414,919 | 99,123 | 454 | $129 | $27,346 | High demand, lower seller density |
| 48 | Sonny Angels & Smiskis | category | 91.2 | $348,777 | 19,260 | 107 | $18 | $3,260 | High demand, lower seller density |
| 49 | Ancient Coins | category | 91.2 | $212,723 | 4,152 | 26 | $49 | $8,182 | High demand, lower seller density |
| 50 | Home & Garden | category | 91 | $3,395,274 | 222,114 | 495 | $15 | $6,859 | High demand, lower seller density |
| 51 | Hair Products & Wigs | category | 90.8 | $241,157 | 17,537 | 58 | $14 | $4,158 | High demand, lower seller density |
| 52 | Modern Comics | category | 90.7 | $2,355,834 | 135,851 | 425 | $15 | $5,543 | High demand, lower seller density |
| 53 | Action Figures | category | 90.6 | $342,682 | 19,203 | 118 | $17 | $2,904 | High demand, lower seller density |
| 54 | Funko | category | 90.4 | $1,489,670 | 89,516 | 441 | $15 | $3,378 | High demand, lower seller density |
| 55 | Case Packs & Bundles | category | 90.2 | $1,628,902 | 111,430 | 335 | $14 | $4,862 | High demand, lower seller density |
| 56 | Vintage Comics | category | 89.7 | $1,056,857 | 72,538 | 244 | $14 | $4,331 | High demand, lower seller density |
| 57 | Sports Apparel | category | 89.7 | $384,351 | 26,931 | 116 | $14 | $3,313 | High demand, lower seller density |
| 58 | Antiques | category | 89.7 | $359,238 | 22,725 | 104 | $14 | $3,454 | High demand, lower seller density |
| 59 | Weiß Schwarz | category | 89.7 | $180,161 | 11,023 | 64 | $16 | $2,815 | High demand, lower seller density |
| 60 | Women's True Vintage | category | 89.6 | $418,311 | 25,071 | 168 | $16 | $2,490 | High demand, lower seller density |
| 61 | Dragon Ball Cards | category | 89.6 | $335,135 | 19,289 | 137 | $17 | $2,446 | High demand, lower seller density |
| 62 | Other TCG | category | 89.3 | $238,555 | 16,618 | 110 | $16 | $2,169 | High demand, lower seller density |
| 63 | One Piece Cards | category | 89.2 | $1,018,044 | 66,958 | 281 | $14 | $3,623 | High demand, lower seller density |
| 64 | Vinyl Records | category | 89.1 | $1,368,844 | 101,626 | 314 | $13 | $4,359 | High demand, lower seller density |
| 65 | LEGO | category | 89 | $1,128,433 | 76,254 | 328 | $14 | $3,440 | High demand, lower seller density |
| 66 | Modern Games | category | 89 | $176,749 | 9,961 | 69 | $19 | $2,562 | High demand, lower seller density |
| 67 | Comics | category | 88.9 | $3,988,446 | 257,931 | 966 | $14 | $4,129 | High demand, lower seller density |
| 68 | Pokémon Cards | category | 88.7 | $11,200,797 | 693,202 | 3,071 | $15 | $3,647 | High demand, lower seller density |
| 69 | Skincare | category | 88.7 | $2,290,615 | 218,924 | 309 | $11 | $7,413 | High demand, lower seller density |
| 70 | Men's Fashion | category | 88.6 | $4,072,030 | 315,860 | 794 | $13 | $5,129 | High demand, lower seller density |
| 71 | Women's Boutiques | category | 88.5 | $752,333 | 52,831 | 245 | $14 | $3,071 | High demand, lower seller density |
| 72 | Tumblers & Water Bottles | category | 88.5 | $170,485 | 11,977 | 50 | $14 | $3,410 | High demand, lower seller density |
| 73 | Wholesale & Deals | category | 88.1 | $5,681,014 | 530,612 | 706 | $10 | $8,047 | High demand, lower seller density |
| 74 | Men's Vintage Clothing | category | 88.1 | $986,224 | 70,727 | 270 | $13 | $3,653 | High demand, lower seller density |
| 75 | Labubu & Blind Boxes | category | 88 | $883,172 | 71,519 | 249 | $12 | $3,547 | High demand, lower seller density |
Seller takeaway
What I would do with this data
Start here: what looks worth researching, what looks like busy work, and the benchmark I would check before buying inventory.
Research the top lead first
Gold Nuggets has 17.6K sold, $37 median, and $21.2K per seller.
Try this: Check exact comps. Look for a buy cost around $11 to $18 before fees and handling.
Pick margin over busy work
Luxury Bags & Accessories has a $129 median and $27.3K per seller. That gives you more room for fees and mistakes.
Try this: If time is limited, test this before low-price opportunities.
Watch for low-price busy work
Trading Card Games has 3.3M sold items, but the median price is only $17. That is a lot of handling for thin margin.
Try this: Only chase it with cheap supply and a fast listing or show workflow.
Use cadence as a reality check
The median top seller in this sample streamed 53 times in 30 days. The upper quartile is 82 streams.
Try this: If you cannot keep that pace, look for higher-value categories where fewer shows can work.
Cross-section signals
These charts show the shape of the market, not just the first result.
High cadence only works if you have repeatable inventory.
What to do with these Whatnot opportunities
Gold Nuggets is the top category lead right now with 17.6K observed sales, $698.3K in revenue, and about $21.2K in revenue per seller. That means the category can support live selling volume, but it does not mean every item is easy money.
Think of this as a show-planning report. The best Whatnot opportunity is a category where you can source enough inventory, explain it fast on camera, keep the pace moving, and get buyers back for the next stream.
Here’s what I would look at first: low seller count, solid median price, and enough sales per seller to justify the work.
- Best category lead: Gold Nuggets - $36.71 median, $21.2K per seller
- Second lead: AFL Cards - 14K sold, $443K revenue
- Third lead: Laptops, Phones & Tablets - 92 sellers, $39.22 median
What to sell
Look for categories that work in runs, lots, breaks, bundles, or repeatable show segments. The best buys are items you can explain fast, condition-check cleanly, and replenish without guessing.
- Gold Nuggets: 17.6K sold, $36.71 median, $21.2K per seller. High demand, lower seller density.
- AFL Cards: 14K sold, $30.99 median, $14.8K per seller. High demand, lower seller density.
- Laptops, Phones & Tablets: 36.9K sold, $39.22 median, $16.6K per seller. High demand, lower seller density.
- Tools: 103.4K sold, $33.14 median, $16.3K per seller. High demand, lower seller density.
- Sneakers: 150K sold, $33.84 median, $17.1K per seller. High demand, lower seller density.
- Sneakers & Shoes: 209.1K sold, $34.94 median, $18.4K per seller. High demand, lower seller density.
Profit target
Use the median sold price as a pacing guide. A rough buy-cost target around one-third to one-half of expected hammer price can leave room for fees, shipping, giveaways, and dead stock. Go higher only when bidders show up consistently.
How to use the score
Use score to pick categories worth testing. Revenue tells you buyers exist, sales count tells you items move, seller count hints at crowding, and revenue per seller tells you whether active sellers are getting enough volume to justify the show effort.
Whatnot demand depends on stream execution. Strong numbers still need inventory access, trust, pacing, and a format that fits the buyers.
Related reports:
- What sells best on Whatnot
- Top Whatnot sellers
- Top Whatnot categories
- Whatnot fee calculator
- Whatnot seller tools
- Whatnot sales data
- Top-selling Whatnot products
- Whatnot seller rankings
- Best opportunities on Whatnot
- Resellbot Spy
- Whatnot viewer tools
Methodology
This page is built from aggregated Whatnot sales data observed by Resellbot over last 30 days. The opportunity score blends demand, revenue, median sold price, seller density, and revenue per seller so sellers can find leads worth researching. It is a sourcing screen, not a guarantee of profit.