What is eBay sell-through rate?

Sell-through rate compares sold listings to active listings for a product or keyword over a defined window. A higher rate usually signals stronger demand or lower competition.

How do I calculate eBay sell-through rate?

Divide sold listings by active listings, then multiply by 100. For example, 40 sold listings and 200 active listings equals a 20% sell-through rate.

Should I use sold listings or completed listings?

Sold listings are stronger for demand research because they show items buyers actually purchased. Completed unsold listings can still help you understand overpricing and stale competition.

How does Resellbot help after I calculate sell-through?

Use Resellbot eBay sold listings to validate exact comps, then use the fee calculator to check whether the demand still leaves enough margin.

eBay demand calculator

eBay sell-through rate calculator

Enter the active and sold listing counts to see how quickly that product is moving.

Find sold comps Fee calculator

Sold comps math

Enter active and sold counts

Live estimate

Active listings Competition

Sold listings Demand

Window in days Same range

Average sold price Revenue

Last 30 days 28,932,365 eBay sold listings analyzed

Average sold price $67 Default for revenue estimate

Top product listingapple mac studio m3 ultra chip 96gb ram 1tb ssd 177 observed sales

Updated July 7, 2026 Resellbot market data

Validate comps

Resellbot eBay data

Use sell-through with real sold listing volume.

In the latest 30 days, Resellbot analyzed 28,932,365 eBay sold listings and $1,932,260,164 in observed revenue. Use that as a starting point, then narrow your research to exact sold comps.

How to use it

Turn active and sold counts into a sourcing signal.

Step	What to check	Why it matters
Start narrow	Model, brand, size, grade, or condition	Broad keywords can hide weak demand behind unrelated winners
Match the window	Compare 30-day active count to 30-day sold count	Mixing windows inflates or depresses the signal
Check margin last	Fees, shipping, returns, and cost of goods	Demand does not matter if the spread is too thin