Whatnot market brief Last 30 days

Top sellers on Whatnot by revenue

See top Whatnot sellers by 30-day revenue, including units sold, streams, average stream revenue, viewers, and primary category.

Observed sales 51,172,541
Gross revenue $977,281,705
Active sellers 113,268
Data updated Latest sale Jordan O'Connor
Whatnot seller research

Search and sort Whatnot marketplace data

This report ranks Whatnot sellers by observed 30-day live shopping revenue, with units sold, stream count, average stream revenue, viewer signals, and primary category.

Quick links in this report:

What you'll find in this report:

  • Search: Use the search box to filter the table rows by seller, category, brand, product, or keyword.
  • Sorting: Click sortable column headers to rank the data by revenue, sales volume, price, sellers, streams, or trend.
  • Data-backed takeaways: The commentary below the tables is generated from the same JSON snapshot that powers the rows.

This data covers last 30 days of observed Whatnot activity. The latest sale in this snapshot is from 2026-05-11.

  • Observed sales: 51,172,541
  • Gross revenue: $977,281,705
  • Active sellers: 113,268
  • Streams analyzed: 721,222

Top Sellers On Whatnot By Revenue

Rank Seller Revenue Sales Streams Avg Stream Revenue Primary Category
1 wethehobby $12,170,477 15,566 31 $392,596 Football Cards
2 cardboard47 $10,711,513 16,178 108 $99,181 Sports Cards
3 backyardbuzz $8,627,163 10,533 66 $130,715 Sports Cards
4 debutsports_ $7,073,489 6,251 8 $884,186 Football Cards
5 backyardbreaks $6,250,398 12,074 108 $57,874 Sports Cards
6 swishbreaks $6,231,130 11,772 88 $70,808 Sports Cards
7 backyardrips $6,002,950 13,493 100 $60,030 Sports Cards
8 bleacherhits $5,109,421 9,945 66 $77,415 Sports Cards
9 citybreaks $4,802,682 31,780 122 $39,366 Sports Cards
10 thehobbyhouse $4,581,553 12,953 88 $52,063 Sports Cards
11 chip_rips $4,556,104 7,271 44 $103,548 Sports Cards
12 daley_sports $3,823,642 39,364 14 $273,117 Sports Cards
13 viprips $3,287,375 15,267 49 $67,089 Sports Cards
14 riphamiltonrips $3,072,574 19,567 137 $22,428 Basketball Cards
15 adudehits $2,929,740 18,968 102 $28,723 Sports Cards
16 kksportscards $2,752,069 17,791 60 $45,868 Sports Cards
17 dashlive $2,711,363 10,081 20 $135,568 Football Cards
18 eastwestsports $2,630,199 11,204 47 $55,962 Football Cards
19 traderbea $2,580,074 31,109 65 $39,693 Coins & Money
20 wethehobby_cardshop $2,479,305 8,620 30 $82,644 Sports Cards
21 northof7 $2,455,569 8,842 57 $43,080 Sports Cards
22 lilpullman $2,300,166 19,441 80 $28,752 Basketball Cards
23 otiarips $2,266,728 24,584 116 $19,541 Football Cards
24 sznsportscards $2,245,372 20,561 97 $23,148 Sports Cards
25 spacenarwhalz $2,236,732 16,791 51 $43,857 Trading Card Games
26 icebreakz $2,229,572 13,761 72 $30,966 Football Cards
27 invictastores $2,195,270 118,008 62 $35,408 Jewelry & Watches
28 bernerbrotherantiques $2,140,703 5,332 37 $57,857 Jewelry & Watches
29 blezsportscards $2,089,028 12,757 66 $31,652 Football Cards
30 aamintcards $2,006,700 14,637 87 $23,066 Sports Cards
31 trupullz $1,983,660 5,165 7 $283,380 Football Cards
32 joehollywood $1,924,014 14,753 11 $174,910 Sports Cards
33 savagebreakersclub $1,845,801 18,525 36 $51,272 Sports Cards
34 giftexpress $1,840,239 41,964 66 $27,882 Fragrances & Perfume
35 theplayersclub $1,831,246 14,826 56 $32,701 Sports Cards
36 woosleys $1,771,459 44,654 83 $21,343 Trading Card Games
37 pokegramnet $1,764,430 29,433 13 $135,725 Trading Card Games
38 ellesluxury4u $1,754,377 4,374 20 $87,719 Luxury Bags & Accessories
39 mysterybreaks $1,747,100 13,081 71 $24,607 Football Cards
40 reefmonkeybreakz $1,744,667 18,214 274 $6,367 Sports Cards
41 oneofoneslammer $1,706,924 1,558 14 $121,923 Football Cards
42 jaysjewels $1,663,583 58,399 43 $38,688 Gold & Silver Jewelry
43 expeditiongaming $1,550,041 38,210 54 $28,704 Trading Card Games
44 bargainhuntersbreaks $1,549,508 1,859 21 $73,786 Sports Cards
45 pullwax $1,539,315 21,294 110 $13,994 Sports Cards
46 mastersetgames $1,516,342 70,883 126 $12,034 Trading Card Games
47 honeybeeluxury $1,507,223 5,267 22 $68,510 Luxury Bags & Accessories
48 novatcg $1,495,805 52,662 51 $29,330 Trading Card Games
49 chipsrippn $1,448,492 12,702 82 $17,665 Sports Cards
50 stewsshoes $1,439,710 21,482 55 $26,177 Sneakers & Shoes
51 topbidcollectors $1,435,956 10,869 23 $62,433 Sports Cards
52 beautyblitzwholesale $1,376,436 99,983 50 $27,529 Makeup & Skincare
53 fluffcardhouse $1,375,895 20,257 129 $10,666 Trading Card Games
54 cancelledbreaks $1,374,677 24,916 31 $44,344 Football Cards
55 santovac $1,333,289 3,341 25 $53,332 Coins & Bullion
56 eszgrail $1,311,582 4,663 15 $87,439 Luxury Bags & Accessories
57 goaldaddy $1,280,973 1,638 12 $106,748 Sports Cards
58 thedonsluxury $1,265,094 4,802 16 $79,068 Luxury Bags & Accessories
59 blazendary $1,252,192 8,550 25 $50,088 Bags & Accessories
60 mountolympusrips $1,250,182 9,434 30 $41,673 Football Cards
61 backyardbaseball $1,239,690 9,305 69 $17,967 Baseball Cards
62 riphamiltonbreaks $1,232,318 17,835 133 $9,266 Basketball Cards
63 pokeparadisetcg $1,231,802 29,653 13 $94,754 Trading Card Games
64 clovrcards $1,230,023 5,489 58 $21,207 Trading Card Games
65 neighborhoodcardshop $1,220,220 6,424 48 $25,421 Sports Cards
66 axnt $1,203,067 29,165 25 $48,123 Jewelry & Watches
67 coolkicks $1,186,192 13,153 7 $169,456 Sneakers & Shoes
68 gobidco $1,179,186 10,944 27 $43,674 Bags & Accessories
69 ot $1,177,525 19,643 61 $19,304 Baseball Cards
70 freidarothman $1,174,788 19,455 80 $14,685 Women's Jewelry
71 boss_sports $1,164,057 9,621 17 $68,474 Football Cards
72 boltbreakz $1,150,261 13,257 88 $13,071 Sports Cards
73 vortexbreaks $1,149,472 40,915 137 $8,390 Trading Card Games
74 riphamiltonflex $1,144,867 14,985 133 $8,608 Sports Cards
75 prestige_pullz $1,144,782 30,321 162 $7,067 Sports Cards

Related reports:

What top Whatnot sellers reveal

wethehobby leads the seller table with $12.2M in observed revenue from 15.6K items across 31 streams. That points to audience leverage, not just inventory.

debutsports_, wethehobby, trupullz stand out for revenue per stream, which is often more useful than raw revenue when studying operator quality.

When you study sellers, compare revenue to stream count and median order size. That tells you whether the seller is moving volume, pricing high, or just running more shows.

  • Revenue leader: wethehobby — $12.2M revenue
  • Streams: 31 — Football Cards focus
  • Revenue per stream: debutsports_ — $884.2K per stream

Seller models to study

These sellers can reveal category positioning, stream cadence, average order value, and how concentrated a live selling model can be. Use them as benchmarks, but validate their format before copying their inventory mix.

  • wethehobby: $12.2M revenue from 15.6K sold items across 31 streams, focused on Football Cards.
  • cardboard47: $10.7M revenue from 16.2K sold items across 108 streams, focused on Sports Cards.
  • backyardbuzz: $8.6M revenue from 10.5K sold items across 66 streams, focused on Sports Cards.
  • debutsports_: $7.1M revenue from 6.3K sold items across 8 streams, focused on Football Cards.
  • backyardbreaks: $6.3M revenue from 12.1K sold items across 108 streams, focused on Sports Cards.
  • swishbreaks: $6.2M revenue from 11.8K sold items across 88 streams, focused on Sports Cards.

A top seller's result may come from an audience, format, or sourcing advantage that is not visible in the product table.

How to use this report

Compare revenue with stream count and primary category. A seller with fewer streams and high revenue per stream may reveal a stronger operating model than a seller with pure volume.

Methodology

This report uses Whatnot sales data observed by Resellbot over last 30 days. The public page uses aggregated rows only: revenue, sales volume, seller counts, price signals, and trend metrics. It does not publish private account data, buyer identities, authentication data, or low-volume personal details.

  • Rows are generated from pre-aggregated Whatnot cache tables and seller benchmark metrics.
  • Opportunity rows are generated from the public category daily summary cache and include only aggregate category market metrics.
  • The public export excludes buyer identities, customer profiles, stream-level buyer details, auth data, and raw scrape payloads.

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