Brand rankings
Previous 30 calendar days of observed eBay activity, through 2026-09-24. Search or select a column heading to reorder the table.
Recent days appear after every category has been visited and daily totals are built. Historical totals may grow as older sales are found. Product opportunities compare actively tracked revenue leaders; category opportunities compare all scored active leaf categories.
Swipe sideways to see more columns.
| Rank | Brand | Revenue | Sales | Unique sellers | Avg sold price |
|---|---|---|---|---|---|
| 1 | Pokemon | $57,140,346 | 426,542 | ~85,962 | $149 |
| 2 | Apple | $36,421,683 | 217,022 | ~75,283 | $193 |
| 3 | Topps | $31,503,156 | 593,013 | ~87,277 | $59 |
| 4 | Sony | $19,103,413 | 181,213 | ~68,470 | $121 |
| 5 | Samsung | $17,978,028 | 179,999 | ~41,308 | $108 |
| 6 | Nike | $12,999,306 | 286,204 | ~104,615 | $62 |
| 7 | Nintendo | $12,354,973 | 219,115 | ~72,134 | $65 |
| 8 | Canon | $11,814,597 | 71,739 | ~28,202 | $193 |
| 9 | Lego | $10,995,377 | 225,709 | ~56,767 | $56 |
| 10 | Lenovo | $10,523,522 | 57,080 | ~12,131 | $207 |
| 11 | Louis Vuitton | $9,601,496 | 29,091 | ~9,536 | $411 |
| 12 | Jordan | $6,551,976 | 71,838 | ~36,449 | $116 |
| 13 | Nikon | $6,502,932 | 38,974 | ~15,224 | $196 |
| 14 | Milwaukee | $5,667,996 | 64,297 | ~19,793 | $99 |
| 15 | Microsoft | $5,086,957 | 59,546 | ~26,172 | $98 |
| 16 | Warhammer | $4,576,064 | 97,176 | ~13,053 | $52 |
| 17 | Ralph Lauren | $4,509,564 | 122,446 | ~51,311 | $55 |
| 18 | Adidas | $4,498,660 | 105,795 | ~45,626 | $55 |
| 19 | Coach | $4,342,736 | 58,466 | ~31,021 | $98 |
| 20 | Gucci | $4,159,466 | 25,840 | ~11,910 | $212 |
| 21 | Funko | $3,353,392 | 112,369 | ~37,298 | $35 |
| 22 | Magic The Gathering | $3,103,227 | 33,371 | ~10,692 | $102 |
| 23 | DeWalt | $2,749,053 | 41,552 | ~12,123 | $73 |
| 24 | Garmin | $2,697,959 | 20,144 | ~9,972 | $160 |
| 25 | Upper Deck | $2,027,100 | 52,910 | ~16,169 | $43 |
Best-selling eBay brand statistics from the previous 30 calendar days
Here are the leaders and useful comparisons from the tables above. These answers update with each new report.
- Which eBay brand earned the most sold revenue?
- Pokemon $57.1M revenue · 426,542 observed items sold
- Which eBay brand sold the most items?
- Topps 593,013 observed items sold · $31.5M revenue
- Which eBay brand had the highest typical sold price?
- Louis Vuitton $411 typical sold price · 29,091 observed sales
- Which higher-priced eBay brand sold the most items?
- Pokemon 426,542 sales at a $149 typical value
- How much displayed eBay brand revenue came from the top five?
- The top five brands 55.9% of revenue within this 25-brand table
- What did the middle of the top eBay brand list look like?
- The middle result $6.5M sold revenue · 71,838 sales · $99 typical value
Best-selling eBay brands by sales volume and price
The table gives the exact values. The chart makes the volume, price, and revenue tradeoffs easier to compare.
Sales vs. typical price
Rows farther right sold more. Rows higher up sold at a higher typical price.
Bubble size: Observed revenue
Both axes use log scales so smaller and larger results stay readable together.
Use this as a research map, then verify exact products, condition, fees, and sourcing cost.
View plotted values
- Pokemon426.5K sold · $149 typical price — $57.1M observed revenue
- Apple217K sold · $193 typical price — $36.4M observed revenue
- Topps593K sold · $59 typical price — $31.5M observed revenue
- Sony181.2K sold · $121 typical price — $19.1M observed revenue
- Samsung180K sold · $108 typical price — $18M observed revenue
- Nike286.2K sold · $62 typical price — $13M observed revenue
- Nintendo219.1K sold · $65 typical price — $12.4M observed revenue
- Canon71.7K sold · $193 typical price — $11.8M observed revenue
- Lego225.7K sold · $56 typical price — $11M observed revenue
- Lenovo57.1K sold · $207 typical price — $10.5M observed revenue
- Louis Vuitton29.1K sold · $411 typical price — $9.6M observed revenue
- Jordan71.8K sold · $116 typical price — $6.6M observed revenue
- Nikon39K sold · $196 typical price — $6.5M observed revenue
- Milwaukee64.3K sold · $99 typical price — $5.7M observed revenue
- Microsoft59.5K sold · $98 typical price — $5.1M observed revenue
- Warhammer97.2K sold · $52 typical price — $4.6M observed revenue
- Ralph Lauren122.4K sold · $55 typical price — $4.5M observed revenue
- Adidas105.8K sold · $55 typical price — $4.5M observed revenue
Which brands sell best on eBay?
Pokemon leads this brand table with $57.1M in observed revenue from 426.5K sales. Apple is next at $36.4M. The top five brands account for 55.9% of revenue across the rows shown.
Brand demand is more specific than category demand, but it still combines many different products and conditions. The useful question is not only which brand is biggest; it is whether the brand's sales pace and price range fit inventory you can actually find.
Which eBay brands have the most sales?
Topps has the most observed sales at 593K. Louis Vuitton has the highest typical price in this group at about $411.
High volume can mean frequent replenishment and heavy competition. Higher prices can improve dollars per order, but often bring more condition sensitivity, authentication risk, and capital tied up in inventory. Compare both before building a watchlist.
How to research the best-selling brands on eBay
A brand total can be carried by a small set of models, sizes, collaborations, or product lines. Search the exact items behind the row and separate repeatable sold comps from rare outliers. For apparel, size and condition can matter as much as the label; for electronics and collectibles, model numbers and completeness matter more.
Observed revenue does not include cost of goods, fees, shipping, returns, or unsold stock. Use this page to narrow the field, then make the sourcing decision at the item level.