Brand rankings
Last 30 complete days of observed eBay activity, through 2026-07-07. Search or select a column heading to reorder the table.
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| Rank | Brand | Revenue | Sales | Typical Price |
|---|---|---|---|---|
| 1 | Pokemon | $123,069,106 | 1,031,611 | $119 |
| 2 | Topps | $83,933,387 | 1,750,303 | $48 |
| 3 | Apple | $32,438,339 | 153,808 | $211 |
| 4 | Sony | $19,785,029 | 189,975 | $104 |
| 5 | Nike | $16,727,755 | 234,871 | $71 |
| 6 | Jordan | $16,688,817 | 112,615 | $148 |
| 7 | Nintendo | $16,451,682 | 270,664 | $61 |
| 8 | Samsung | $13,495,542 | 126,635 | $107 |
| 9 | Canon | $11,377,756 | 57,169 | $199 |
| 10 | Lego | $10,501,102 | 181,989 | $58 |
| 11 | Lenovo | $8,941,505 | 41,781 | $214 |
| 12 | Louis Vuitton | $8,857,073 | 21,939 | $404 |
| 13 | Nikon | $6,275,832 | 31,967 | $196 |
| 14 | Upper Deck | $6,071,792 | 175,338 | $35 |
| 15 | Adidas | $6,023,632 | 96,681 | $62 |
| 16 | Microsoft | $5,277,193 | 68,516 | $77 |
| 17 | Milwaukee | $4,305,106 | 54,877 | $78 |
| 18 | Coach | $4,216,257 | 40,844 | $103 |
| 19 | Ralph Lauren | $3,814,857 | 80,793 | $47 |
| 20 | Gucci | $3,561,821 | 15,770 | $226 |
| 21 | Magic The Gathering | $3,462,681 | 69,524 | $50 |
| 22 | Funko | $3,206,507 | 94,583 | $34 |
| 23 | Warhammer | $2,867,806 | 46,207 | $62 |
| 24 | Snap-on | $2,600,661 | 27,303 | $95 |
| 25 | DeWalt | $2,070,627 | 26,984 | $77 |
| 26 | Harley Davidson | $1,782,659 | 20,416 | $87 |
| 27 | Garmin | $1,742,853 | 11,606 | $150 |
| 28 | Bose | $1,541,035 | 15,038 | $102 |
| 29 | Prada | $1,167,842 | 6,947 | $168 |
| 30 | Brooks | $1,090,831 | 26,222 | $42 |
| 31 | Lululemon | $1,021,427 | 32,497 | $31 |
| 32 | 3M | $945,401 | 15,505 | $61 |
| 33 | American Girl | $898,156 | 18,436 | $49 |
| 34 | Stanley | $888,253 | 21,078 | $42 |
| 35 | New Balance | $747,326 | 11,058 | $68 |
| 36 | Levi's | $704,869 | 20,849 | $34 |
| 37 | Burberry | $682,915 | 5,694 | $120 |
| 38 | Dyson | $679,647 | 9,673 | $70 |
| 39 | Michael Kors | $574,588 | 11,962 | $48 |
| 40 | Patagonia | $572,987 | 12,521 | $46 |
| 41 | Carhartt | $520,527 | 13,754 | $38 |
| 42 | NeeDoh | $504,771 | 12,169 | $41 |
| 43 | Hoka | $500,250 | 6,919 | $72 |
| 44 | Yeti | $473,528 | 7,551 | $63 |
| 45 | KitchenAid | $459,581 | 6,298 | $73 |
| 46 | Kate Spade | $456,590 | 9,093 | $50 |
| 47 | GoPro | $444,790 | 5,209 | $85 |
| 48 | Tory Burch | $444,458 | 5,076 | $88 |
| 49 | Valentino | $441,235 | 3,751 | $118 |
| 50 | The North Face | $392,557 | 9,418 | $42 |
| 51 | Dooney & Bourke | $381,481 | 4,268 | $89 |
| 52 | My Little Pony | $381,466 | 12,848 | $30 |
| 53 | Anthropologie | $322,663 | 8,212 | $39 |
| 54 | Free People | $317,743 | 7,957 | $40 |
| 55 | On Cloud | $191,809 | 2,781 | $69 |
| 56 | Arc'teryx | $159,202 | 1,313 | $121 |
| 57 | Vitamix | $88,802 | 884 | $100 |
Best-selling eBay brand statistics from the last 30 complete days
Here are the leaders and useful comparisons from the tables above. These answers update with each new report.
- Which eBay brand earned the most sold revenue?
- Pokemon $123.1M revenue · 1,031,611 observed items sold
- Which eBay brand sold the most items?
- Topps 1,750,303 observed items sold · $83.9M revenue
- Which eBay brand had the highest typical sold price?
- Louis Vuitton $404 typical sold price · 21,939 observed sales
- Which higher-priced eBay brand sold the most items?
- Pokemon 1,031,611 sales at a $119 typical value
- How much displayed eBay brand revenue came from the top five?
- The top five brands 63.1% of revenue within this 57-brand table
- What did the middle of the top eBay brand list look like?
- The middle result $1.2M sold revenue · 20,416 sales · $71 typical value
Best-selling eBay brands by sales volume and price
The table gives the exact values. The chart makes the volume, price, and revenue tradeoffs easier to compare.
Sales vs. typical price
Rows farther right sold more. Rows higher up sold at a higher typical price.
Bubble size: Observed revenue
Both axes use log scales so smaller and larger results stay readable together.
Use this as a research map, then verify exact products, condition, fees, and sourcing cost.
View plotted values
- Pokemon1M sold · $119 typical price — $123.1M observed revenue
- Topps1.8M sold · $48 typical price — $83.9M observed revenue
- Apple153.8K sold · $211 typical price — $32.4M observed revenue
- Sony190K sold · $104 typical price — $19.8M observed revenue
- Nike234.9K sold · $71 typical price — $16.7M observed revenue
- Jordan112.6K sold · $148 typical price — $16.7M observed revenue
- Nintendo270.7K sold · $61 typical price — $16.5M observed revenue
- Samsung126.6K sold · $107 typical price — $13.5M observed revenue
- Canon57.2K sold · $199 typical price — $11.4M observed revenue
- Lego182K sold · $58 typical price — $10.5M observed revenue
- Lenovo41.8K sold · $214 typical price — $8.9M observed revenue
- Louis Vuitton21.9K sold · $404 typical price — $8.9M observed revenue
- Nikon32K sold · $196 typical price — $6.3M observed revenue
- Upper Deck175.3K sold · $35 typical price — $6.1M observed revenue
- Adidas96.7K sold · $62 typical price — $6M observed revenue
- Microsoft68.5K sold · $77 typical price — $5.3M observed revenue
- Milwaukee54.9K sold · $78 typical price — $4.3M observed revenue
- Coach40.8K sold · $103 typical price — $4.2M observed revenue
Which brands sell best on eBay?
Pokemon leads this brand table with $123.1M in observed revenue from 1M sales. Topps is next at $83.9M. The top five brands account for 63.1% of revenue across the rows shown.
Brand demand is more specific than category demand, but it still combines many different products and conditions. The useful question is not only which brand is biggest; it is whether the brand's sales pace and price range fit inventory you can actually find.
Which eBay brands have the most sales?
Topps has the most observed sales at 1.8M. Louis Vuitton has the highest typical price in this group at about $404.
High volume can mean frequent replenishment and heavy competition. Higher prices can improve dollars per order, but often bring more condition sensitivity, authentication risk, and capital tied up in inventory. Compare both before building a watchlist.
How to research the best-selling brands on eBay
A brand total can be carried by a small set of models, sizes, collaborations, or product lines. Search the exact items behind the row and separate repeatable sold comps from rare outliers. For apparel, size and condition can matter as much as the label; for electronics and collectibles, model numbers and completeness matter more.
Observed revenue does not include cost of goods, fees, shipping, returns, or unsold stock. Use this page to narrow the field, then make the sourcing decision at the item level.