Search and sort Whatnot marketplace data
This May 2026 Whatnot opportunity report ranks categories using observed live-selling demand, revenue, sales volume, seller density, median sold price, and revenue per seller.
Quick links in this report:
- Search and sort Whatnot marketplace data
- Best Whatnot Category Opportunities
- What sellers should do with this data
- Methodology
What you'll find in this report:
- Search: Use the search box to filter the table rows by seller, category, brand, product, or keyword.
- Sorting: Click sortable column headers to rank the data by revenue, sales volume, price, sellers, streams, or trend.
- Data-backed takeaways: The commentary below the tables is generated from the same JSON snapshot that powers the rows.
This data covers last 30 days of observed Whatnot activity. The latest sale in this snapshot is from 2026-05-11.
- Observed sales: 51,172,541
- Gross revenue: $977,281,705
- Active sellers: 113,268
- Streams analyzed: 721,222
Best Whatnot Category Opportunities
| Rank | Opportunity | Type | Score | Revenue | Sales | Sellers | Median Price | Rev / Seller | Competition |
|---|---|---|---|---|---|---|---|---|---|
| 1 | Gold Nuggets | category | 97.7 | $834,794 | 20,053 | 39 | $43 | $21,405 | High demand, lower seller density |
| 2 | Laptops, Phones & Tablets | category | 97.6 | $1,064,976 | 24,737 | 44 | $44 | $24,204 | High demand, lower seller density |
| 3 | Tools | category | 96.8 | $3,173,516 | 98,114 | 156 | $32 | $20,343 | High demand, lower seller density |
| 4 | Western & Southwestern Jewelry | category | 96.8 | $2,380,448 | 63,932 | 161 | $36 | $14,785 | High demand, lower seller density |
| 5 | AFL Cards | category | 96.5 | $329,099 | 13,517 | 33 | $25 | $9,973 | High demand, lower seller density |
| 6 | Fresh & Specialty Food | category | 96.4 | $449,211 | 18,041 | 44 | $25 | $10,209 | High demand, lower seller density |
| 7 | Diamonds & Gemstones | category | 96.2 | $851,916 | 18,794 | 76 | $45 | $11,209 | High demand, lower seller density |
| 8 | Sneakers & Shoes | category | 96.1 | $6,792,354 | 173,987 | 388 | $39 | $17,506 | High demand, lower seller density |
| 9 | Golf | category | 96 | $2,912,625 | 92,550 | 230 | $31 | $12,664 | High demand, lower seller density |
| 10 | Ancient Coins | category | 96 | $337,405 | 6,491 | 24 | $53 | $14,059 | High demand, lower seller density |
| 11 | Sneakers | category | 95.9 | $8,415,199 | 203,931 | 466 | $40 | $18,058 | High demand, lower seller density |
| 12 | Tactical Gear | category | 95.6 | $424,703 | 25,385 | 48 | $16 | $8,848 | High demand, lower seller density |
| 13 | Football Cards | category | 95.4 | $97,895,151 | 2,542,466 | 5,876 | $36 | $16,660 | High demand, lower seller density |
| 14 | Basketball Cards | category | 95.2 | $13,547,179 | 393,157 | 942 | $30 | $14,381 | High demand, lower seller density |
| 15 | Sports Cards | category | 95.1 | $171,331,680 | 5,500,872 | 12,289 | $31 | $13,942 | High demand, lower seller density |
| 16 | Coins & Bullion | category | 95.1 | $21,135,378 | 515,632 | 1,471 | $41 | $14,368 | High demand, lower seller density |
| 17 | Electronics | category | 95 | $14,333,495 | 790,426 | 872 | $18 | $16,437 | High demand, lower seller density |
| 18 | Wrestling Cards | category | 94.8 | $2,899,350 | 149,516 | 281 | $19 | $10,318 | High demand, lower seller density |
| 19 | Football Memorabilia | category | 94.8 | $662,764 | 29,899 | 88 | $21 | $7,531 | High demand, lower seller density |
| 20 | Sports Memorabilia | category | 94.6 | $3,110,827 | 138,720 | 316 | $22 | $9,844 | High demand, lower seller density |
| 21 | Case Packs & Bundles | category | 94.6 | $2,155,857 | 140,258 | 225 | $15 | $9,582 | High demand, lower seller density |
| 22 | Watches | category | 94.6 | $1,884,195 | 86,813 | 210 | $21 | $8,972 | High demand, lower seller density |
| 23 | Sunglasses & Eyewear | category | 94.6 | $477,091 | 22,954 | 70 | $20 | $6,816 | High demand, lower seller density |
| 24 | Coins & Money | category | 94.5 | $28,364,259 | 695,653 | 2,470 | $39 | $11,484 | High demand, lower seller density |
| 25 | Camping & Hiking Gear | category | 94.3 | $149,697 | 7,464 | 13 | $18 | $11,515 | High demand, lower seller density |
| 26 | Fragrances & Perfume | category | 94.2 | $10,558,024 | 573,791 | 891 | $18 | $11,850 | High demand, lower seller density |
| 27 | Gold & Silver Jewelry | category | 94.2 | $4,814,643 | 225,915 | 486 | $20 | $9,907 | High demand, lower seller density |
| 28 | Paper Money & Currency | category | 94.2 | $871,815 | 34,697 | 130 | $23 | $6,706 | High demand, lower seller density |
| 29 | Marvel Cards | category | 94 | $1,809,545 | 94,035 | 236 | $19 | $7,668 | High demand, lower seller density |
| 30 | Star Wars Cards | category | 93.9 | $1,137,910 | 58,103 | 165 | $19 | $6,896 | High demand, lower seller density |
| 31 | Women's Shoes | category | 93.9 | $1,056,926 | 58,394 | 154 | $17 | $6,863 | High demand, lower seller density |
| 32 | Streetwear | category | 93.8 | $4,107,403 | 186,194 | 483 | $22 | $8,504 | High demand, lower seller density |
| 33 | Hockey Cards | category | 93.7 | $1,642,657 | 61,834 | 248 | $25 | $6,624 | High demand, lower seller density |
| 34 | Soccer Cards | category | 93.3 | $499,367 | 13,567 | 86 | $30 | $5,807 | High demand, lower seller density |
| 35 | Outdoors & Hunting | category | 93.2 | $6,895,590 | 351,677 | 854 | $20 | $8,074 | High demand, lower seller density |
| 36 | Baseball Cards | category | 93 | $8,440,164 | 435,105 | 1,040 | $18 | $8,116 | High demand, lower seller density |
| 37 | Sporting Goods | category | 93 | $3,808,146 | 164,237 | 577 | $24 | $6,600 | High demand, lower seller density |
| 38 | Motorsport Cards | category | 93 | $267,363 | 14,505 | 62 | $17 | $4,312 | High demand, lower seller density |
| 39 | Pokémon Cards | category | 92.8 | $33,691,366 | 1,985,350 | 4,450 | $17 | $7,571 | High demand, lower seller density |
| 40 | Contemporary Bags | category | 92.7 | $3,018,948 | 130,156 | 515 | $23 | $5,862 | High demand, lower seller density |
| 41 | Bags & Accessories | category | 92.4 | $12,680,176 | 182,086 | 1,102 | $64 | $11,507 | High demand, lower seller density |
| 42 | Men's Fashion | category | 92.2 | $6,288,179 | 416,606 | 970 | $15 | $6,483 | High demand, lower seller density |
| 43 | Jewelry & Watches | category | 91.8 | $13,801,171 | 723,071 | 2,498 | $19 | $5,525 | High demand, lower seller density |
| 44 | Video Games | category | 91.7 | $1,989,428 | 99,935 | 438 | $19 | $4,542 | High demand, lower seller density |
| 45 | Tumblers & Water Bottles | category | 91.7 | $291,060 | 20,248 | 62 | $15 | $4,695 | High demand, lower seller density |
| 46 | Trading Card Games | category | 91.6 | $36,901,168 | 2,319,252 | 6,986 | $16 | $5,282 | High demand, lower seller density |
| 47 | Disney | category | 91.2 | $2,109,442 | 135,039 | 527 | $15 | $4,003 | High demand, lower seller density |
| 48 | Dragon Ball Cards | category | 91.2 | $933,416 | 49,540 | 253 | $20 | $3,689 | High demand, lower seller density |
| 49 | LEGO | category | 91.1 | $1,884,393 | 114,540 | 484 | $16 | $3,893 | High demand, lower seller density |
| 50 | Entertainment Cards | category | 91 | $7,673,787 | 512,088 | 984 | $15 | $7,799 | High demand, lower seller density |
| 51 | Knives & EDC | category | 90.9 | $2,720,684 | 112,121 | 630 | $24 | $4,319 | High demand, lower seller density |
| 52 | Everyday Electronics | category | 90.8 | $7,468,498 | 549,211 | 788 | $13 | $9,478 | High demand, lower seller density |
| 53 | Retro Games | category | 90.7 | $654,275 | 33,826 | 199 | $20 | $3,288 | High demand, lower seller density |
| 54 | Slime & Squishy Toys | category | 90.5 | $612,197 | 45,423 | 127 | $14 | $4,820 | High demand, lower seller density |
| 55 | F1 Cards | category | 90.5 | $147,065 | 5,480 | 24 | $18 | $6,128 | High demand, lower seller density |
| 56 | Luxury Bags & Accessories | category | 90.3 | $18,520,441 | 138,845 | 740 | $134 | $25,028 | High demand, lower seller density |
| 57 | Bearbrick | category | 90.2 | $151,966 | 7,805 | 37 | $19 | $4,107 | High demand, lower seller density |
| 58 | Modern Comics | category | 90.1 | $4,695,397 | 318,974 | 811 | $15 | $5,790 | High demand, lower seller density |
| 59 | Sports Apparel | category | 90.1 | $489,314 | 34,895 | 108 | $13 | $4,531 | High demand, lower seller density |
| 60 | Women's True Vintage | category | 90.1 | $472,118 | 29,234 | 173 | $16 | $2,729 | High demand, lower seller density |
| 61 | Home & Garden | category | 90 | $3,357,279 | 224,523 | 576 | $14 | $5,829 | High demand, lower seller density |
| 62 | Disc Golf | category | 89.8 | $212,668 | 15,923 | 49 | $13 | $4,340 | High demand, lower seller density |
| 63 | Antiques | category | 89.7 | $333,400 | 22,899 | 102 | $14 | $3,269 | High demand, lower seller density |
| 64 | Women's Boutiques | category | 89.2 | $764,511 | 56,046 | 196 | $13 | $3,901 | High demand, lower seller density |
| 65 | Weiß Schwarz | category | 89.2 | $129,342 | 9,267 | 42 | $15 | $3,080 | High demand, lower seller density |
| 66 | One Piece Cards | category | 89.1 | $1,127,077 | 80,795 | 299 | $14 | $3,769 | High demand, lower seller density |
| 67 | Vintage Comics | category | 89 | $959,943 | 62,395 | 292 | $15 | $3,287 | High demand, lower seller density |
| 68 | Modern Games | category | 88.9 | $170,598 | 9,600 | 64 | $18 | $2,666 | High demand, lower seller density |
| 69 | Funko | category | 88.8 | $1,790,739 | 110,975 | 682 | $16 | $2,626 | High demand, lower seller density |
| 70 | Vinyl Records | category | 88.8 | $1,385,479 | 101,374 | 351 | $13 | $3,947 | High demand, lower seller density |
| 71 | Wholesale & Deals | category | 88.7 | $5,522,423 | 479,463 | 704 | $11 | $7,844 | High demand, lower seller density |
| 72 | Action Figures | category | 88.7 | $659,101 | 38,846 | 289 | $17 | $2,281 | High demand, lower seller density |
| 73 | Labubu & Blind Boxes | category | 88.4 | $1,415,169 | 104,229 | 371 | $13 | $3,814 | High demand, lower seller density |
| 74 | Men's Vintage Clothing | category | 88.3 | $1,238,457 | 93,242 | 294 | $12 | $4,212 | High demand, lower seller density |
| 75 | Women's Jewelry | category | 88.1 | $1,752,088 | 154,244 | 374 | $12 | $4,685 | High demand, lower seller density |
Related reports:
- What sells best on Whatnot
- Top Whatnot sellers
- Top Whatnot categories
- Top-selling Whatnot products
- Whatnot seller rankings
- Best opportunities on Whatnot May 2026
- Resellbot Spy
What to do with these Whatnot opportunities
Gold Nuggets is the top category lead right now with 20.1K observed sales, $834.8K in revenue, and about $21.4K in revenue per seller. On Whatnot, that means the category can support live selling volume; it does not mean every item in the category is easy money.
Think of this as a show-planning report. The best Whatnot opportunity is a category where you can source enough inventory, explain it quickly on camera, keep the pace moving, and give buyers a reason to come back for the next stream.
The cleanest profit setups usually come from categories with enough demand to move stock, but not so much crowding that you have to race to the bottom on price.
- Best category lead: Gold Nuggets — $42.58 median, $21.4K per seller
- Second lead: Laptops, Phones & Tablets — 24.7K sold, $1.1M revenue
- Third lead: Tools — 156 sellers, $32.15 median
What to sell
Look for categories where inventory can be sold in runs, lots, breaks, bundles, or repeatable show segments. The best buys are items you can explain fast, authenticate or condition-check confidently, and replenish without guessing.
- Gold Nuggets: 20.1K sold, $42.58 median, $21.4K per seller, High demand, lower seller density.
- Laptops, Phones & Tablets: 24.7K sold, $43.55 median, $24.2K per seller, High demand, lower seller density.
- Tools: 98.1K sold, $32.15 median, $20.3K per seller, High demand, lower seller density.
- Western & Southwestern Jewelry: 63.9K sold, $36.13 median, $14.8K per seller, High demand, lower seller density.
- AFL Cards: 13.5K sold, $25.11 median, $10K per seller, High demand, lower seller density.
- Fresh & Specialty Food: 18K sold, $24.96 median, $10.2K per seller, High demand, lower seller density.
Profit target
Use the median sold price as a pacing guide. In many live categories, sourcing around one-third to one-half of expected hammer price leaves room for fees, giveaways, shipping materials, dead inventory, and show promotion. Scarce items can support higher buy costs, but only when bidders consistently show up.
How to use the score
Use score to pick categories worth testing. Revenue tells you buyers exist, sales count tells you whether items move, seller count hints at crowding, and revenue per seller tells you whether active sellers are getting enough volume to justify the show effort.
Whatnot demand depends on stream execution. A category with strong numbers still requires inventory access, trust, pacing, and a show format that fits the buyers.
Methodology
This page is built from aggregated Whatnot sales data observed by Resellbot over last 30 days. The opportunity score blends demand, revenue, median sold price, seller density, and revenue per seller so sellers can find leads worth researching. It is a sourcing screen, not a guarantee of profit.