Should You Sell Women's Makeup on Poshmark?
Worth reselling?
Neutral
The category shows potential but faces challenges with slow sales and high competition.
Profit potential
With average prices around $22.58, sellers can achieve modest profits. Assuming typical sourcing costs of $10, net margins might hover around 50%. Volume sales could improve profitability.
Main risk
Key challenges include intense competition and authenticity concerns. Slow turnover can also impact cash flow, and seasonal demand might affect sales volumes.
How To Sell Women's Makeup on Poshmark
- Focus on unique or rare products to differentiate from competitors.
- Consider bundling items to increase average order value.
- Optimize listings with high-quality images and detailed descriptions.
- Engage with buyers through promotions or special offers to boost visibility.
- Stay updated on makeup trends to align inventory with current demand.
Poshmark Performance for Women's Makeup
Last month, women's makeup generated $619,488 in revenue with 27,430 items sold, ranking #22 out of 101 categories.
Women's makeup holds a solid position at #22 among all categories, indicating a healthy demand but also room for growth. Despite its middle-tier rank, it has a significant share of the platform's market, suggesting stable interest and engagement.
While not among the top revenue generators, the makeup category shows solid performance in a mid-tier position. This indicates steady demand, but there's potential for growth with the right strategies.
Similar Categories
| Rank | Category | Revenue | Items | Avg price | Sellers | Days to sell |
|---|---|---|---|---|---|---|
| 19 | Women's Skirts | $106,498 | 2,689 | $40 | 2,433 | 67 |
| 20 | Men's Accessories | $106,045 | 2,518 | $42 | 1,941 | 86 |
| 21 | Women's Shorts | $104,705 | 4,110 | $25 | 3,447 | 39 |
| 22 | Women's Makeup | $99,020 | 3,555 | $28 | 1,917 | 132 |
| 23 | Men's Jackets & Coats | $94,878 | 1,743 | $54 | 1,560 | 51 |
| 24 | Home Accents | $88,565 | 1,242 | $71 | 925 | 92 |
| 25 | Men's Pants | $67,447 | 2,234 | $30 | 1,815 | 45 |
Top Subcategories in Women's Makeup
| Rank | Subcategory | Revenue | Items sold | Avg price | Sellers |
|---|---|---|---|---|---|
| 1 | Eyeshadow | $8,928 | 478 | $19 | 335 |
| 2 | Foundation | $8,709 | 329 | $26 | 215 |
| 3 | Lipstick | $8,035 | 377 | $21 | 246 |
| 4 | Lip Balm & Gloss | $6,763 | 407 | $17 | 247 |
Top Brands in Women's Makeup
- 1Jeffree Star$31,975
- 2CHANEL$24,344
- 3Dior$20,752
Estimated revenueSorted by revenue
Women's Makeup Prices and Sell Speed on Poshmark
The average sale price for women's makeup is $22.58, slightly below the platform average of $24. This suggests a budget-friendly price tier, appealing to cost-conscious buyers. Most items fall in the low to mid-price range, which could attract a broad audience.
With an average of 198.27 days to sell, makeup takes significantly longer than the platform's average of 84 days. This slower turnover means inventory sits longer, which could tie up resources and space for sellers.
Compared to nearby categories, women's makeup has a unique challenge in terms of longer selling times. However, its diverse product range and pricing flexibility set it apart, offering opportunities for niche targeting.
Competition for Women's Makeup on Poshmark
With 10,344 sellers, the makeup category is quite competitive. Each seller has to work hard to stand out, but this also means there's a wide variety of products available, catering to diverse customer needs and preferences.
- Active sellers
- 10,344
- Avg items per seller
- 2.7
- Avg revenue per seller
- $60
Top Sellers
- 1@beautyshopkx (opens in new tab)$35,071
- 2@thedealmama (opens in new tab)$21,070
- 3@beandeals (opens in new tab)$8,865
Monthly revenueSorted by revenue