$17
851
158 days
0%
How Women's Mascara Makeup Perform on Poshmark
Last month, women's mascara generated $14,073 in revenue with 851 items sold. This category ranks #291 out of 610.
Mascara holds a mid-tier position among Poshmark categories. Its rank suggests moderate popularity and a competitive environment in beauty reselling. This sector faces stiff competition from higher-ranked beauty products.
While mascara's revenue is modest compared to top beauty categories, it indicates steady demand. Top performers in beauty typically feature higher price points, suggesting potential growth if sellers can elevate brand value.
Price vs Market
43%
of avgSell Speed
158
days avgDaily Sales Volume
27
per dayCompetitive Landscape
| Rank | Category | Revenue | Items | Avg Price | Sellers | Days to Sell |
|---|---|---|---|---|---|---|
| 291 | Women's Mascara Makeup | $14,073 | 851 | $17 | 569 | 158 |
| 1 | Women's Shoes | $12,948,636 | 249,046 | $52 | 121,899 | 71 |
| 2 | Women's Bags | $12,832,520 | 128,432 | $100 | 66,736 | 56 |
| 3 | Women's Dresses | $9,346,787 | 183,642 | $51 | 94,048 | 90 |
| 4 | Women's Tops | $6,067,577 | 255,495 | $24 | 105,563 | 82 |
| 5 | Women's Jackets & Coats | $5,275,807 | 106,713 | $49 | 64,409 | 88 |
| 6 | Women's Pants & Jumpsuits | $4,485,454 | 145,955 | $31 | 72,802 | 64 |
Women's Mascara Makeup Pricing & Sales Data
The average sale price of mascara is $16.54, which is below the platform average of $24. This positions mascara in the lower price tier, attracting budget-conscious buyers. Typical price ranges vary, but most sales are below $20.
Mascara takes an average of 157.84 days to sell, nearly double the platform average of 84 days. This slow turnover indicates a challenge in moving inventory quickly, potentially affecting cash flow for sellers.
Compared to nearby beauty categories, mascara's lower average price makes it accessible but less profitable. Unlike skincare or premium makeup, mascara appeals to budget buyers, setting it apart in the beauty segment.
Women's Mascara Makeup Competition on Poshmark
With 569 unique sellers, the mascara market is crowded. Sellers face significant competition, making it crucial to differentiate with unique listings or competitive pricing. Success often hinges on brand reputation and product condition.
569
Active Sellers
1
Avg Items per Seller
$25
Avg Revenue per Seller
Most Successful Women's Mascara Makeup Sellers
- @balders - Monthly Revenue: $668
- @beautyshopkx - Monthly Revenue: $332
- @kenyjm - Monthly Revenue: $325
Top Brands in Women's Mascara Makeup
- Lancome ($781)
- Thrive ($778)
- thrive causemetics ($769)
Should You Resell Women's Mascara Makeup on Poshmark?
The mascara market is stable but faces slow sales and high competition. Opportunities exist but require strategic positioning.
Profit Potential: Average sale price is $16.54. If sourced at $5-7, sellers can achieve a net margin of around $5-8 per unit. Volume sales are key for significant profit.
Risk Factors: High competition and slow sales are primary challenges. Authenticity concerns and potential oversupply can impact seller reputation and pricing power.