$23
4,069
201 days
0%
How Women's Eyeshadow Makeup Perform on Poshmark
Last month, the women's eyeshadow category generated $94,000 in revenue with 4069 items sold. It's ranked #134 out of 610 categories.
The women's eyeshadow category is positioned in the mid-range of all categories, ranked #134 out of 610. While it's not a top-tier category, it still holds a significant market presence. This suggests a stable market share but with room for growth.
While the revenue of $94,000 is solid, top-performing categories often exceed this significantly. This indicates that while the market is steady, it's not booming, offering moderate growth potential for sellers who can innovate.
Price vs Market
57%
of avgSell Speed
201
days avgDaily Sales Volume
131
per dayCompetitive Landscape
| Rank | Category | Revenue | Items | Avg Price | Sellers | Days to Sell |
|---|---|---|---|---|---|---|
| 134 | Women's Eyeshadow Makeup | $94,000 | 4,069 | $23 | 2,377 | 201 |
| 1 | Women's Shoes | $12,948,636 | 249,046 | $52 | 121,899 | 71 |
| 2 | Women's Bags | $12,832,520 | 128,432 | $100 | 66,736 | 56 |
| 3 | Women's Dresses | $9,346,787 | 183,642 | $51 | 94,048 | 90 |
| 4 | Women's Tops | $6,067,577 | 255,495 | $24 | 105,563 | 82 |
| 5 | Women's Jackets & Coats | $5,275,807 | 106,713 | $49 | 64,409 | 88 |
| 6 | Women's Pants & Jumpsuits | $4,485,454 | 145,955 | $31 | 72,802 | 64 |
Women's Eyeshadow Makeup Pricing & Sales Data
The average sale price for women's eyeshadow is $23.10, slightly below the platform average of $24. This places it in the affordable price tier, appealing to budget-conscious shoppers. Most eyeshadows fall within the $20 to $30 range.
The average time to sell eyeshadow is 201.40 days, much longer than the platform average of 84 days. This indicates slower inventory turnover, suggesting sellers may need patience or more aggressive marketing strategies to move products faster.
Compared to nearby categories, women's eyeshadow faces slower sales times but maintains a steady revenue stream. Unlike fast-moving tech categories, eyeshadow appeals to a different audience, focusing more on personal style and preferences.
Women's Eyeshadow Makeup Competition on Poshmark
With 2377 unique sellers, the competition is high and fragmented. Many small sellers are vying for attention, making it a competitive environment. Sellers need to find ways to stand out, whether through unique offerings or superior customer service.
2,377
Active Sellers
2
Avg Items per Seller
$40
Avg Revenue per Seller
Most Successful Women's Eyeshadow Makeup Sellers
- @beautyshopkx - Monthly Revenue: $7,277
- @alevitt88 - Monthly Revenue: $1,897
- @anne_11 - Monthly Revenue: $1,828
Top Brands in Women's Eyeshadow Makeup
- Natasha Denona ($5,258)
- Urban Decay ($5,066)
- Pat McGrath ($4,188)
Should You Resell Women's Eyeshadow Makeup on Poshmark?
Given the slow sales velocity and moderate revenue, this category is stable but not exceptionally lucrative.
Profit Potential: Profit potential exists but requires careful management. If sourcing costs are around $10 per item, with an average sale price of $23.10, net margins could be around $7 after fees and shipping. Bulk buying or exclusive items could increase profits.
Risk Factors: Main challenges include high competition, slow sales pace, and potential issues with product authenticity. Seasonal demand fluctuations could also impact sales.