Offers to Likers (OTL) is one of Poshmark's most powerful selling tools, but most sellers don't understand how to exploit its full potential.
By understanding the difference between "active" and "valid" offer windows, you can send progressively steeper discounts every single day using a waterfall strategy, which turns casual browsers into buyers at the price point that works for them.
This guide explains exactly how it works and why automating this process with Resellbot is a game-changer for serious sellers.
What is Offers to Likers?
Offers to Likers is a feature in Poshmark that allows you to send offers (discounts)to buyers who have liked your items.
It's a great way to convert interested buyers into sales with strategic discounts and shipping offers, as each offer will ping the buyer's phone with a notification as well as an email.
Understanding Active vs Valid Offers
On Poshmark, there are two important timeframes for offers that every seller should understand:
Active Offers (24 hours): When you send an offer to a liker, it remains active for 24 hours. During this window, you cannot send another offer to that same person unless they reject it or the 24 hours expires.
Valid Offers (90 days): Once sent, an offer remains valid for 90 days. You cannot send the same discount percentage again during this period. To send a new offer notification, you must discount at least 10% more off the price.
How to Send Offers to Likers Manually (And Why You Shouldn't)
Here's how to send offers manually on Poshmark:
On Mobile:
- Go to your listing that has likes
- Tap the "Offer" button below the listing
- Select "Offer to Likers"
- Set your discount (minimum 10% off listing price)
- Choose shipping discount (optional but recommended)
- Send the offer to all current likers
On Desktop:
- Navigate to your closet and find the liked item
- Click "Offer to Likers" button
- Enter your discount percentage and shipping offer
- Submit to send to all likers
The Problem with Manual Offers:
- You have to check each listing multiple times per day for new likes
- You need to remember which offers you've sent and when
- You must track the 24-hour active window for each liker
- You have to calculate the next valid discount percentage for each person
- New likers might wait hours (or days) before getting an offer
- Managing waterfall offers across hundreds of listings becomes impossible
Sending offers within minutes of someone liking an item dramatically increases conversion rates.
When buyers are actively shopping and like your item, that's when they're most ready to buy. Making them wait hours for an offer means losing sales to faster sellers. Understanding the Poshmark algorithm helps you optimize your timing.
How Waterfall Offers Drive Sales
Waterfall offers are a powerful strategy where you send progressively deeper discounts over time. Here's how it works:
- Day 1: Send 10% off to new likers
- Day 2: Send 20% off (reaches likers without active offers)
- Day 3: Send 30% off (reaches even older likers)
Each discount level targets different segments of your likers based on when they liked your item and what offers they've already received.
A Real Example: How One Listing Converts Multiple Sales
Let's say you have a designer dress listed at $38 with a waterfall strategy of 10%, 20%, and 30% off.
Day 1: Sarah likes your dress. She immediately gets a 10% off offer ($34). This offer is active for 24 hours and valid for 90 days.
Day 2: Sarah's offer is no longer active (24 hours passed) but still valid at 10% off. Emma and Jessica like your dress. When you send your 20% off:
- Sarah receives 20% off ($28) - she can now buy at this new price
- Emma and Jessica receive 10% off ($34) - their first offers
Day 3: Maria likes your dress. When you send your 30% off:
- Sarah receives 30% off ($24) - her best price yet
- Emma and Jessica receive 20% off ($28) - their active offers expired
- Maria receives 10% off ($34) - her first offer
The Result: Instead of just one potential buyer at 10% off, you now have four engaged buyers at different price points. Sarah might finally pull the trigger at 30% off, while Jessica might have been ready to buy at 20% off. Different buyers have different price thresholds, and waterfall offers help you capture them all.
This strategy is especially powerful because that 10% offer Sarah received remains valid for 90 days - giving you plenty of runway to work through your waterfall sequence and find each buyer's sweet spot.
How Resellbot Automates Your Offers (And Why Speed Matters)
Resellbot takes the complexity out of managing waterfall offers with smart automation:
Instant Offer Delivery: When someone likes your item, Resellbot sends an offer immediately - not hours later when you check your phone. This catches buyers when they're actively shopping and most likely to purchase.
Smart Sequencing: Resellbot sends all your discount levels in sequence automatically. When it runs through your waterfall (10%, 20%, 30%), Poshmark's active offer rules ensure each liker gets the right discount - new likers receive the first offer while older likers (whose active offers have expired) automatically receive the next level in your sequence.
Bulk Offer to Likers: Instead of manually checking hundreds of listings, Resellbot cycles through your entire closet every 24 hours, sending thousands of perfectly-timed offers while you sleep, work, or source new inventory.
Set It and Forget It: Configure your waterfall strategy once (10%, 20%, 30%) and Resellbot handles everything else - no spreadsheets, no timers, no missed opportunities.
Bundle Offers: Multiply Your Sales Potential
Resellbot goes beyond single-item offers with intelligent bundle management:
Automatic Bundle Creation: Resellbot identifies when shoppers have liked multiple items and automatically creates bundles from their likes.
Bundle Waterfall Offers: Just like individual items, Resellbot sends progressive bundle discounts using the waterfall method, updating bundles daily based on each shopper's current likes.
Setting Up Your Waterfall Strategy in Resellbot
Resellbot gives you complete control over your offer strategy with customizable price ranges and discount sequences:
1. Create Offer Ranges: Set different strategies for different price points. For example:
- $0-$25: 10%, 20%, 30% off with no shipping discount
- $25-$75: 10%, 20%, 30% off with $5.99 shipping
- $75+: 10%, 20%, 30% off with free shipping
2. Configure Your Waterfall: For each price range, add your sequence of offers:
- First offer: 10% discount, sent immediately
- Second offer: 20% discount, sent 10 seconds later
- Third offer: 30% discount, sent 10 seconds after that
3. Enable Automation Features:
- Bulk Offer to Likers: Automatically runs through all your items every 24 hours, continuing the waterfall for all likers
- Bundle Offers: Automatically creates and sends bundle offers when someone likes multiple items
- Bulk Bundle Offers: Daily bundle updates with waterfall discounts for multi-item likers
Each offer is exactly 10% more than the previous one to ensure it meets Poshmark's requirement for valid offers. You can extend the waterfall as deep as you're comfortable with.
Some sellers go to 50% or even 60% off for items that have been sitting for months. Check out what sells best on Poshmark to avoid slow-moving inventory.
This configuration sends all three discount levels in rapid succession, letting Poshmark's active offer rules ensure each liker receives the appropriate discount based on their offer history.
Why This Strategy Works (And Why Automation Is Essential)
The waterfall method keeps older likers engaged while attracting new buyers at their ideal price points.
But here's the reality: manually managing offers for even 50 active listings means spending hours each day on repetitive tasks instead of growing your business. That's why many sellers use a Poshmark bot to automate these tasks.
With Resellbot handling the timing and sequencing automatically:
- You make sales while you sleep - offers go out instantly, 24/7
- You never miss a hot buyer - immediate offers catch shoppers when they're ready to buy
- You can scale your business - manage 500+ listings as easily as 5
- You focus on what matters - source better inventory from top categories, take better photos, write better descriptions
The math is simple: faster offers = more sales. Automated waterfalls = maximum revenue from every liker.
Resellbot handles the tedious work so you can build a real business, not just another time-consuming side hustle.
Jordan 🤙