$31
9,897
192 days
0%
How Women's Skincare Perform on Poshmark
Last month, women's skincare generated $306,854 from 9,897 items sold, ranking #34 out of 101 categories.
Women's skincare holds a mid-tier position among categories, indicating a steady yet competitive market presence. It commands a respectable share, but there's room to climb higher in the rankings. The category is popular but not among the top, suggesting moderate consumer interest.
While not among the top revenue generators, women's skincare shows potential for growth. Its revenue is substantial, indicating a stable market. However, it needs more momentum to compete with top-performing categories.
Price vs Market
78%
of avgSell Speed
192
days avgDaily Sales Volume
319
per dayCompetitive Landscape
| Rank | Category | Revenue | Items | Avg Price | Sellers | Days to Sell |
|---|---|---|---|---|---|---|
| 31 | Men's Shorts | $356,363 | 15,654 | $23 | 10,801 | 66 |
| 32 | Kids Toys | $347,974 | 15,489 | $22 | 8,130 | 79 |
| 33 | Home Kitchen | $338,645 | 12,233 | $28 | 8,508 | 111 |
| 34 | Women's Skincare | $306,854 | 9,897 | $31 | 5,301 | 192 |
| 35 | Kids Bottoms | $291,277 | 19,554 | $15 | 12,063 | 85 |
| 36 | Kids Dresses | $276,307 | 13,953 | $20 | 8,974 | 115 |
| 37 | Home Other | $251,967 | 7,154 | $35 | 5,292 | 120 |
Top Subcategories in Women's Skincare
| Rank | Subcategory | Revenue | Items Sold | Avg Price | Sellers |
|---|---|---|---|---|---|
| 1 | Moisturizer | $76,050 | 2,349 | $32 | 1,580 |
| 2 | Serum face oil | $56,707 | 1,640 | $35 | 1,056 |
| 3 | Cleanser exfoliant | $28,785 | 1,214 | $24 | 898 |
| 4 | Eye cream | $17,063 | 597 | $29 | 461 |
| 5 | Tools | $13,417 | 273 | $49 | 239 |
| 6 | Mask | $12,187 | 555 | $22 | 434 |
| 7 | Suncare | $8,705 | 378 | $23 | 283 |
| 8 | Toner | $5,262 | 214 | $25 | 188 |
Women's Skincare Pricing & Sales Data
The average sale price for women's skincare is $31, higher than the platform's average of $24. This suggests a premium pricing tier, with most products likely falling in the mid to high range. Consumers are willing to pay more for quality or brand recognition.
Skincare items take an average of 192 days to sell, much slower than the platform's 84-day average. This means inventory turnover is sluggish, requiring sellers to be patient and strategic in inventory management.
Compared to adjacent categories, women's skincare is distinct due to its higher price point and slower sales velocity. Categories with faster turnover may appeal to sellers focused on quick sales, while skincare attracts those ready for a longer selling cycle.
Women's Skincare Competition on Poshmark
With 5,301 unique sellers, the competition is dense. Many sellers are vying for attention, making it crucial to stand out with unique products or pricing strategies. The landscape is crowded, but opportunities exist for those who can differentiate themselves.
5,301
Active Sellers
2
Avg Items per Seller
$58
Avg Revenue per Seller
Most Successful Women's Skincare Sellers
- @ecosmetics - Monthly Revenue: $3,424
- @beautyshopkx - Monthly Revenue: $2,851
- @garunga - Monthly Revenue: $2,277
Top Brands in Women's Skincare
- beautycounter ($15,085)
- SkinCeuticals ($10,502)
- La Mer ($10,146)
Should You Resell Women's Skincare on Poshmark?
While there's potential for profit, the slow sales velocity and high competition make it a balanced opportunity.
Profit Potential: Realistic profit scenarios include sourcing items for $10 to $15, selling at $31, and achieving a net margin of around 30%. Prices reflect the quality and brand value, allowing for reasonable profit margins.
Risk Factors: Key challenges are high competition, long wait times for sales, and ensuring product authenticity. Seasonal demand can also impact sales, requiring careful inventory planning.