$23
27,430
198 days
1%
How Women's Makeup Perform on Poshmark
Last month, women's makeup generated $619,488 in revenue with 27,430 items sold, ranking #22 out of 101 categories.
Women's makeup holds a solid position at #22 among all categories, indicating a healthy demand but also room for growth. Despite its middle-tier rank, it has a significant share of the platform's market, suggesting stable interest and engagement.
While not among the top revenue generators, the makeup category shows solid performance in a mid-tier position. This indicates steady demand, but there's potential for growth with the right strategies.
Price vs Market
57%
of avgSell Speed
198
days avgDaily Sales Volume
885
per dayCompetitive Landscape
| Rank | Category | Revenue | Items | Avg Price | Sellers | Days to Sell |
|---|---|---|---|---|---|---|
| 19 | Kids Shoes | $752,560 | 33,965 | $22 | 22,631 | 62 |
| 20 | Women's Swim | $719,895 | 23,251 | $31 | 15,797 | 144 |
| 21 | Women's Other | $659,672 | 16,288 | $41 | 11,428 | 83 |
| 22 | Women's Makeup | $619,488 | 27,430 | $23 | 10,344 | 198 |
| 23 | Men's Bags | $614,146 | 5,870 | $105 | 4,678 | 118 |
| 24 | Men's Sweaters | $587,681 | 16,260 | $36 | 11,962 | 83 |
| 25 | Men's Jeans | $510,640 | 17,804 | $29 | 11,716 | 65 |
Top Subcategories in Women's Makeup
| Rank | Subcategory | Revenue | Items Sold | Avg Price | Sellers |
|---|---|---|---|---|---|
| 1 | Eyeshadow | $94,000 | 4,069 | $23 | 2,377 |
| 2 | Lipstick | $82,027 | 3,857 | $21 | 1,943 |
| 3 | Lip balm gloss | $64,147 | 3,247 | $20 | 1,478 |
| 4 | Foundation | $48,344 | 2,063 | $23 | 1,303 |
| 5 | Blush | $40,220 | 1,525 | $26 | 861 |
| 6 | Brushes tools | $24,577 | 1,026 | $24 | 743 |
| 7 | Bronzer contour | $22,759 | 923 | $25 | 616 |
| 8 | Press on nails | $22,479 | 1,065 | $21 | 229 |
| 9 | Highlighter | $22,034 | 966 | $23 | 657 |
| 10 | Setting powder spray | $16,159 | 741 | $22 | 540 |
Women's Makeup Pricing & Sales Data
The average sale price for women's makeup is $22.58, slightly below the platform average of $24. This suggests a budget-friendly price tier, appealing to cost-conscious buyers. Most items fall in the low to mid-price range, which could attract a broad audience.
With an average of 198.27 days to sell, makeup takes significantly longer than the platform's average of 84 days. This slower turnover means inventory sits longer, which could tie up resources and space for sellers.
Compared to nearby categories, women's makeup has a unique challenge in terms of longer selling times. However, its diverse product range and pricing flexibility set it apart, offering opportunities for niche targeting.
Women's Makeup Competition on Poshmark
With 10,344 sellers, the makeup category is quite competitive. Each seller has to work hard to stand out, but this also means there's a wide variety of products available, catering to diverse customer needs and preferences.
10,344
Active Sellers
3
Avg Items per Seller
$60
Avg Revenue per Seller
Most Successful Women's Makeup Sellers
- @beautyshopkx - Monthly Revenue: $35,071
- @thedealmama - Monthly Revenue: $21,070
- @beandeals - Monthly Revenue: $8,865
Top Brands in Women's Makeup
- Jeffree Star ($31,975)
- CHANEL ($24,344)
- Dior ($20,752)
Should You Resell Women's Makeup on Poshmark?
The category shows potential but faces challenges with slow sales and high competition.
Profit Potential: With average prices around $22.58, sellers can achieve modest profits. Assuming typical sourcing costs of $10, net margins might hover around 50%. Volume sales could improve profitability.
Risk Factors: Key challenges include intense competition and authenticity concerns. Slow turnover can also impact cash flow, and seasonal demand might affect sales volumes.