$42
2,120
30 days
0%
How Theory Performs on Poshmark
Theory generated $88,963 in revenue from 2,120 items. Currently, it ranks 169 out of 1000 brands.
Theory's market position shines even amid fierce competition, ranking mid-range among 1000 brands. It holds a modest share but stands strong against peers.
Theory's $88,963 monthly revenue is dwarfed by the top 10 brands averaging over $1.37 million. While not in the top tier, Theory’s solid performance indicates resilience amidst high-earning giants.
Price vs Market
175%
of medianSell Speed
30
days avgDaily Sales Volume
68
per dayCompetitive Landscape
| Rank | Brand | Revenue | Items | Avg Price | Sellers | Days to Sell |
|---|---|---|---|---|---|---|
| 166 | Lands' End | $91,574 | 4,744 | $19 | 3,926 | 131 |
| 167 | Maeve | $89,531 | 2,506 | $36 | 2,175 | 20 |
| 168 | White House Black Market | $89,003 | 3,990 | $22 | 2,991 | 15 |
| 169 | Theory | $88,963 | 2,120 | $42 | 1,830 | 30 |
| 170 | Hill House | $88,725 | 1,194 | $74 | 954 | 20 |
| 171 | Calvin Klein | $87,154 | 3,980 | $22 | 3,465 | 13 |
| 172 | Vionic | $86,711 | 2,664 | $33 | 2,040 | 32 |
Theory Pricing & Sales Data
With an average price of $41.96, Theory sits comfortably above the marketplace median of $24. This positions Theory in the mid-to-high price range, appealing to budget-conscious yet quality-seeking buyers.
Theory's average selling time of 30.27 days beats the marketplace average of 84 days, showing a healthier rate of inventory turnover. This means products don't linger long, attracting sellers looking for quick sales.
Nearby brands like Maeve and Hill House offer broad competition, but Theory sets itself apart with its consistent pricing and reliable sales count. Unlike its competitors, Theory balances price and volume effectively.
Theory Competition on Poshmark
The role of Theory's 1830 sellers creates a bustling marketplace. With so many sellers, competition is stiff, yet opportunities abound in a vibrant and active environment.
1,830
Active Sellers
1
Avg Items per Seller
$49
Avg Revenue per Seller
Seller Revenue Distribution
Top sellers like nilesy, la_via, and recycledthread only control 1.7% of the revenue, meaning new sellers have a fair chance to carve their niche. With an average seller earning $49, this landscape is welcoming to newcomers.
Most Successful Theory Sellers
- @nilesy - Monthly Revenue: $565
- @la_via - Monthly Revenue: $486
- @recycledthread - Monthly Revenue: $418
Profit Analysis for Theory Resellers
After an $8.39 platform fee, sellers receive $33.57 from a $41.96 sale. If sourcing costs remain low, around $15, sellers can expect a net margin of about $18 per item.
Quick Profit Calculator
Based on average sale price of $42
| Sale Price: | $42 |
| Poshmark Fee (20%): | -$8 |
| Shipping (paid by buyer): | $0 |
| Net Before Cost: | $34 |
Profit depends on your sourcing cost. Aim to source at 25-40% of sale price for good margins.
Should You Resell Theory on Poshmark?
Theory's quick turnover and reasonable margins offer a solid opportunity for sellers with an eye for mid-range fashion.
Profit Potential: With typical sourcing costs of $15 per item, a net profit of $18 yields satisfying margins. A regular turnover ensures consistent earnings.
Risk Factors: High competition and varying fashion trends present challenges. Ensuring the authenticity of items and staying updated with style shifts are crucial.