$132
1,617
18 days
0%
How Doen Performs on Poshmark
Doen earned $212,768 from selling 1,617 items last month, ranking it 67th among 1,000 brands.
Ranked 67th, Doen holds its own in a competitive marketplace of 1,000 brands. Its solid revenue indicates a strong niche market appeal, positioning it as a noteworthy contender in this crowded field.
With revenues of $212,768, Doen falls short of the top 10 average of $1,375,901. This shows room for growth, suggesting that while popular, Doen could further optimize its sales strategies to elevate its market position.
Price vs Market
550%
of medianSell Speed
18
days avgDaily Sales Volume
52
per dayCompetitive Landscape
| Rank | Brand | Revenue | Items | Avg Price | Sellers | Days to Sell |
|---|---|---|---|---|---|---|
| 64 | Skims | $217,400 | 6,838 | $32 | 3,598 | 29 |
| 65 | Lauren Ralph Lauren | $214,292 | 6,856 | $31 | 5,542 | 90 |
| 66 | Salvatore Ferragamo | $212,960 | 2,093 | $102 | 1,801 | 85 |
| 67 | Doen | $212,768 | 1,617 | $132 | 1,162 | 18 |
| 68 | Gap | $210,280 | 12,807 | $16 | 10,144 | 95 |
| 69 | Under Armour | $206,792 | 12,043 | $17 | 8,729 | 68 |
| 70 | The North Face | $198,435 | 6,258 | $32 | 5,202 | 7 |
Doen Pricing & Sales Data
At an average price of $131.58, Doen's items are positioned in the higher-end range, especially when compared to the marketplace median price of $24. This suggests a luxury or premium pricing tier, appealing to shoppers looking for quality and exclusivity.
Doen's items sell rapidly, with an average of 17.95 days to sell, compared to the platform's average of 84 days. This illustrates a high demand, signaling quick inventory turnover, which is beneficial for cash flow.
Doen stands apart from brands like Lauren Ralph Lauren and The North Face by offering fewer items at a higher price point. Unlike its neighbors that might focus on fast fashion or athletic wear, Doen's emphasis seems to be on quality pieces with a higher per-item revenue.
Doen Competition on Poshmark
Doen's brand is served by 1,162 sellers, indicating a dense and competitive environment. However, this suggests ample opportunity for buyers as well, with a variety of offerings available.
1,162
Active Sellers
1
Avg Items per Seller
$183
Avg Revenue per Seller
Seller Revenue Distribution
Top sellers account for just 2.2% of Doen's total revenue, indicating a fairly even distribution of sales opportunities among sellers. New sellers might find this appealing as it suggests less dominance by established sellers and more room to carve out market space.
Most Successful Doen Sellers
- @kaevarts - Monthly Revenue: $2,244
- @sellcycle - Monthly Revenue: $1,267
- @amyyuyao - Monthly Revenue: $1,263
Profit Analysis for Doen Resellers
With a $26.32 platform fee on a typical $131.58 sale, sellers need to consider sourcing costs carefully. If a dress is sourced at $50, the profit could be around $55 per sale after fees. This demonstrates potential for healthy margins with the right sourcing strategy.
Quick Profit Calculator
Based on average sale price of $132
| Sale Price: | $132 |
| Poshmark Fee (20%): | -$26 |
| Shipping (paid by buyer): | $0 |
| Net Before Cost: | $106 |
Profit depends on your sourcing cost. Aim to source at 25-40% of sale price for good margins.
Should You Resell Doen on Poshmark?
Doen offers strong sales and quick turnover, making it attractive for sellers aiming for fast profits.
Profit Potential: With average sales at $131.58 and typical costs around $50, resellers can net approximately $55 per sale. Considering platform fees, there's still room for solid profit.
Risk Factors: Key challenges include high competition and ensuring authentic Doen items. Sellers should also consider seasonal trends that might affect demand.