$25
15,546
35 days
0%
How Athleta Performs on Poshmark
With $384,515 in revenue from selling 15,546 items, Athleta lands at rank 29. Its performance shows strong demand for this activewear brand.
Athleta holds a competitive spot ranked 29 out of 1000 brands, highlighting significant market influence. Though below top-tier brands, it maintains a robust presence in the activewear category.
Generating $384,515 in revenue, Athleta trails far behind the top 10 average of $1,375,901. This indicates more growth potential, but highlights its niche role rather than dominance.
Price vs Market
104%
of medianSell Speed
35
days avgDaily Sales Volume
501
per dayCompetitive Landscape
| Rank | Brand | Revenue | Items | Avg Price | Sellers | Days to Sell |
|---|---|---|---|---|---|---|
| 26 | Alo Yoga | $413,525 | 9,139 | $45 | 6,179 | 26 |
| 27 | Ralph Lauren | $413,245 | 12,518 | $33 | 9,652 | 86 |
| 28 | Disney | $411,094 | 19,615 | $21 | 12,256 | 83 |
| 29 | Athleta | $384,515 | 15,546 | $25 | 9,723 | 35 |
| 30 | Hermes | $377,226 | 1,388 | $272 | 1,053 | 27 |
| 31 | Vuori | $374,993 | 9,254 | $41 | 5,862 | 18 |
| 32 | Fendi | $370,421 | 1,560 | $237 | 1,269 | 30 |
Athleta Pricing & Sales Data
Athleta's average selling price of $24.73 closely shadows the marketplace median of $24, marking it as affordable for a wide audience. This positions Athleta in an accessible price tier, appealing to price-conscious buyers.
With an average sell time of 35.04 days compared to the market's 84-day average, Athleta products benefit from fast inventory turnover. This rapid pace reduces holding costs, indicating quick buyer interest.
Athleta's lower average price compared to neighboring brands like Alo Yoga and Lilly Pulitzer emphasizes its cost-friendly focus. It differs by offering high sales volumes over premium pricing.
Athleta Competition on Poshmark
Competing with 9,723 sellers, Athleta's market is both crowded and vibrant. Diversity among sellers suggests varied buyer experiences and opportunities for unique offers.
9,723
Active Sellers
2
Avg Items per Seller
$40
Avg Revenue per Seller
Seller Revenue Distribution
With the top 3 sellers managing only 3.5% of revenue, new sellers can easily compete in this less concentrated environment. The average seller makes about $40, indicating modest but consistent earning potential.
Most Successful Athleta Sellers
- @zoeys2017 - Monthly Revenue: $5,021
- @whysuchadeal - Monthly Revenue: $4,997
- @zion1956 - Monthly Revenue: $3,533
Profit Analysis for Athleta Resellers
After the $4.95 fee on a $24.73 sale, sellers need to source Athleta items cheaply, ideally below $15, to ensure profitable margins. Lower sourcing costs increase profitability.
Quick Profit Calculator
Based on average sale price of $25
| Sale Price: | $25 |
| Poshmark Fee (20%): | -$5 |
| Shipping (paid by buyer): | $0 |
| Net Before Cost: | $20 |
Profit depends on your sourcing cost. Aim to source at 25-40% of sale price for good margins.
Should You Resell Athleta on Poshmark?
Athleta offers quick sales and stable demand, making it a reliable brand to sell.
Profit Potential: If you source items for around $15 and sell at $24.73, you'll profit just under $5 per item post-fees. Lower sourcing costs drive profitability.
Risk Factors: Watch for high competition and potential authenticity issues. Monitor trends as styles may change with seasons, impacting demand.